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Director, Franchise Marketing - SPT
myGwork - LGBTQ+ Business Community, Culver City, California, United States, 90232
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Director, Franchise Marketing - SPT
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Director, Franchise Marketing - SPT
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myGwork - LGBTQ+ Business Community This job is with Sony Pictures Entertainment, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Director to report to the new VP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television? The new role of Director SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing television entertainment brands with a demonstrated understanding of social, fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Core Responsibilities:
Expert on all SPTV content identifying franchise potential, in-show product opportunities and aligning internal stakeholders on priorities. Develop strong relationships with show producers to seek input and approvals. Assist VP in creating and executing 3-5-year franchise plans focused on the launch, build and sustain of IP across adult, kid and animated content. Key liaison with Sony Consumer Products on all aspects of consumer products including assets procurement, creative strategy, product approvals and retail marketing. Oversee IP strategy and marketing for the studio store working with production to secure early assets. Lead product development for content driven categories such as publishing and gaming. Work with production and producers to integrated and enhance franchise elements in series and gather early assets for product development. Guide and approve all SCP style guides and product development working closely with producers and creators to garner input and approvals. Work with Sony Music teams to maximize music strategies and project manage all concerts and other music events. Partner with streamers to maximize support for series through ancillary brand extensions. Create and influence compelling presentations, sizzles and other sales materials. Set up an efficient share site to house all franchise assets from decks to art to video. Seek out, negotiate and implement promotional partnerships to elevate brands. Identify ticketed event and new opportunities working with Location Based Entertainment team and implement strong project management systems for execution. Work closely with marketing to create long term franchise marketing plans identifying new content and social strategies. Proven track-record building strong relationships internal and external and excels in a team environment.
Requirements:
4-year degree, MBA a plus. 5-10+ years' work experience in entertainment franchise development, licensing and retail marketing working across both kids and adults. Understanding of streaming metrics, franchise IQ and other entertainment franchise research. Strong retail and brand marketing experience. Proven expertise in using multi-media strategies to create and sustain a successful brand. Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns. Expert presenter capable of putting together compelling sales presentations. Direct experience negotiating licensing and other deals. Strong problem solver with the ability to overcome obstacles to achieve results. Skills: Keynote and Power Point required.
The anticipated base salary for this position is $130K to $170K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Director to report to the new VP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television? The new role of Director SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing television entertainment brands with a demonstrated understanding of social, fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Requirements:
4-year degree, MBA a plus. 5-10+ years' work experience in entertainment franchise development, licensing and retail marketing working across both kids and adults. Understanding of streaming metrics, franchise IQ and other entertainment franchise research. Strong retail and brand marketing experience. Proven expertise in using multi-media strategies to create and sustain a successful brand. Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns. Expert presenter capable of putting together compelling sales presentations. Direct experience negotiating licensing and other deals. Strong problem solver with the ability to overcome obstacles to achieve results. Skills: Keynote and Power Point required.
The anticipated base salary for this position is $130K to $170K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Sales and Business Development Industries Entertainment Referrals increase your chances of interviewing at myGwork - LGBTQ+ Business Community by 2x Get notified about new Franchise Director jobs in
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Director, Franchise Marketing - SPT
role at
myGwork - LGBTQ+ Business Community 3 days ago Be among the first 25 applicants Join to apply for the
Director, Franchise Marketing - SPT
role at
myGwork - LGBTQ+ Business Community This job is with Sony Pictures Entertainment, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Director to report to the new VP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television? The new role of Director SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing television entertainment brands with a demonstrated understanding of social, fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Core Responsibilities:
Expert on all SPTV content identifying franchise potential, in-show product opportunities and aligning internal stakeholders on priorities. Develop strong relationships with show producers to seek input and approvals. Assist VP in creating and executing 3-5-year franchise plans focused on the launch, build and sustain of IP across adult, kid and animated content. Key liaison with Sony Consumer Products on all aspects of consumer products including assets procurement, creative strategy, product approvals and retail marketing. Oversee IP strategy and marketing for the studio store working with production to secure early assets. Lead product development for content driven categories such as publishing and gaming. Work with production and producers to integrated and enhance franchise elements in series and gather early assets for product development. Guide and approve all SCP style guides and product development working closely with producers and creators to garner input and approvals. Work with Sony Music teams to maximize music strategies and project manage all concerts and other music events. Partner with streamers to maximize support for series through ancillary brand extensions. Create and influence compelling presentations, sizzles and other sales materials. Set up an efficient share site to house all franchise assets from decks to art to video. Seek out, negotiate and implement promotional partnerships to elevate brands. Identify ticketed event and new opportunities working with Location Based Entertainment team and implement strong project management systems for execution. Work closely with marketing to create long term franchise marketing plans identifying new content and social strategies. Proven track-record building strong relationships internal and external and excels in a team environment.
Requirements:
4-year degree, MBA a plus. 5-10+ years' work experience in entertainment franchise development, licensing and retail marketing working across both kids and adults. Understanding of streaming metrics, franchise IQ and other entertainment franchise research. Strong retail and brand marketing experience. Proven expertise in using multi-media strategies to create and sustain a successful brand. Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns. Expert presenter capable of putting together compelling sales presentations. Direct experience negotiating licensing and other deals. Strong problem solver with the ability to overcome obstacles to achieve results. Skills: Keynote and Power Point required.
The anticipated base salary for this position is $130K to $170K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Sony Pictures Television Studios (SPTS) is one of the industry's leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and MESSI AND THE GIANTS. SPTS is part of the larger Sony Pictures Television (SPT) division. SPTS is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
We are looking for a Director to report to the new VP of Franchise Management. Do you have an entrepreneurial spirit, thrive on the connection between ancillary products and content and see yourself energized by building a new division at Sony Pictures Television? The new role of Director SPTS Franchise will be focused on creating and implementing strategies that will grow brand value for key IP in the Sony Television library for classic and new content across live action, animation and kids. We are specifically looking for a candidate with recent experience developing television entertainment brands with a demonstrated understanding of social, fandom and driving engagement through brand extensions. The candidate must have extensive experience in licensing across genres and categories including toys, apparel, publishing, gaming as well as pop-up location-based entertainment and music. If you seek making a big impact by using both your business and creative acumen and working with some of the best TV content in the business, then Sony Franchise Management looks forward to meeting you.
Requirements:
4-year degree, MBA a plus. 5-10+ years' work experience in entertainment franchise development, licensing and retail marketing working across both kids and adults. Understanding of streaming metrics, franchise IQ and other entertainment franchise research. Strong retail and brand marketing experience. Proven expertise in using multi-media strategies to create and sustain a successful brand. Deep understanding of social and YouTube analytics and track record of creating successful brand campaigns. Expert presenter capable of putting together compelling sales presentations. Direct experience negotiating licensing and other deals. Strong problem solver with the ability to overcome obstacles to achieve results. Skills: Keynote and Power Point required.
The anticipated base salary for this position is $130K to $170K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com. Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Sales and Business Development Industries Entertainment Referrals increase your chances of interviewing at myGwork - LGBTQ+ Business Community by 2x Get notified about new Franchise Director jobs in
Culver City, CA . Santa Monica, CA $250,000.00-$280,000.00 1 week ago Hawthorne, CA $166,100.00-$274,600.00 2 weeks ago VP Brand Marketing -Sony Pictures Television Studios
Culver City, CA $191,000.00-$250,000.00 2 weeks ago Santa Monica, CA $200,000.00-$250,000.00 1 day ago Senior Director/VP of Integrated Marketing
Santa Monica, CA $130,000.00-$180,000.00 3 weeks ago Vice President, Brand Marketing -Sony Pictures Television Studios
Los Angeles, CA $191,000.00-$250,000.00 2 weeks ago West Hollywood, CA $115,280.00-$172,920.00 2 weeks ago Senior Vice President of Portfolio Marketing & Commercial Performance
Los Angeles, CA $250,000.00-$270,000.00 2 weeks ago Santa Monica, CA $68,640.00-$148,535.00 1 month ago Executive Vice President, Brand Experience
VP of Marketing and Communications - The Next Big Thing: Waterless Beauty
Los Angeles, CA $170,000.00-$240,000.00 2 weeks ago Vice President Integrated Marketing - Goldenvoice
Burbank, CA $210,000.00-$390,000.00 2 months ago Head of Growth (Fashion & Tech background)
Los Angeles Metropolitan Area 2 weeks ago Commerce, CA $300,000.00-$340,000.00 2 weeks ago Los Angeles, CA $150,000.00-$275,000.00 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr