Manager, GTM Insights and Strategy

3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. The Manager, GTM Insights and Strategy will play a key role in shaping how O Positiv brings products to markets and evolves its brand. This person will own quantitative consumer insights work across go-to-market strategy and brand marketing, while also helping to drive GTM strategic initiatives. From developing surveys and analyzing data, to structuring clear narratives that influence strategy, this person will help the business stay close to the customer and make data-driven decisions. They will help us better understand the women’s health and wellness landscape, who O Positiv’s customer is, and what she is looking for. This role reports to the Senior Director of Go-to-Market, and has cross-functional touchpoints spanning GTM, Creative, Brand Marketing, and Product R&D. The role is primarily focused on consumer insights and analytics, but the ideal candidate also has a strategic mindset and can help support GTM initiatives such as competitive landscape analysis, defining quantitative measures of success, and assessing post-launch performance—for major product launches and strategic brand bets. Responsibilities include leading the end-to-end design, execution, and synthesis of quantitative brand and product commercialization studies, including custom surveys; working cross-functionally to develop research that supports go-to-market strategy, product commercialization, and brand strategy; analyzing quantitative data and developing clear, structured narratives and actionable recommendations; creating scalable templates for repeatable survey types; helping define best practices for survey methodology and insights reporting; contributing to strategic GTM work including market assessments, positioning decisions, launch debriefs, and audience segmentation; and building a consumer feedback muscle in the organization that balances speed, rigor, and real-world decision-making. Qualifications include 3-5 years of experience in consumer insights, analytics, market research, or another highly quantitative and strategic role; experience designing, programming, and analyzing quantitative surveys; strong proficiency with Qualtrics or similar survey platforms and Excel/Google Sheets; experience structuring and synthesizing complex data to tell compelling stories to senior executives; excellent communication skills; highly collaborative; intellectually curious and resourceful; additional preferred experience includes 2+ years at a top-tier management consulting firm or investment bank, exposure to go-to-market planning, positioning, or strategic analysis, experience in a high-growth, fast-paced organization, and passion for women’s health. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Research, Analyst, and Information Technology Industries Manufacturing Referrals increase your chances of interviewing at O Positiv Health by 2x Sign in to set job alerts for “Insights Manager” roles.

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