Royal Apparel
Join to apply for the
Apparel Marketing Director
role at
Royal Apparel 2 days ago Be among the first 25 applicants Join to apply for the
Apparel Marketing Director
role at
Royal Apparel Get AI-powered advice on this job and more exclusive features. About us
Royal Apparel is a family-owned manufacturing company located in Hauppauge, NY. We are an industry leader of Made in the USA, Organic & Sustainable apparel. We are proud to make our garments out of Fibers that are Eco-Friendly, Green and help the Earth! Description
About us
Royal Apparel is a family-owned manufacturing company located in Hauppauge, NY. We are an industry leader of Made in the USA, Organic & Sustainable apparel. We are proud to make our garments out of Fibers that are Eco-Friendly, Green and help the Earth!
Job Summary
We are looking for a creative, trend-savvy, and strategic
Apparel Marketing Director
to lead our brand and marketing efforts. This role is responsible for developing and executing innovative marketing strategies that elevate brand visibility, drive customer engagement, and support sales across all channels—including retail, e-commerce, and wholesale. The ideal candidate has deep experience in the fashion/apparel industry and a strong understanding of how to connect with diverse consumer segments through compelling storytelling, seasonal campaigns, and data-driven marketing.
Key Responsibilities
Lead the development and execution of the overall marketing strategy for the apparel brand, aligning with seasonal launches, product drops, and brand goals. Oversee brand positioning, identity, and voice across all channels (digital, social media, retail, print, PR, tradeshows). Collaborate closely with design, merchandising, sales, and e-commerce teams to ensure marketing supports business objectives and product timelines. Manage campaign planning and execution across paid media, influencer marketing, partnerships, and e-commerce promotions. Analyze market trends, customer insights, and competitor activity to identify growth opportunities and positioning strategies. Own and manage the marketing calendar to support product launches, seasonal collections, and brand initiatives. Lead a team of marketing professionals including digital, content, and PR specialists. Oversee content creation including photoshoots, lookbooks, videos, and storytelling assets. Drive consumer engagement and loyalty through CRM strategies, email marketing, and social campaigns. Manage marketing budget and measure ROI of campaigns using KPIs and analytics tools.
Benefits
Health insurance Dental insurance Vision insurance Retirement Plan 401(k) Profit Sharing-Company Contribution Paid time off Employee assistance program Employee discount Year End Bonus
Requirements
Qualifications:
Proven track record of developing and executing successful apparel marketing campaigns. Strong understanding of fashion trends, consumer behavior, and retail marketing dynamics. Experience with digital marketing, influencer strategy, and social media platforms. Excellent leadership, communication, and cross-functional collaboration skills. Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, Klaviyo, Shopify, etc.
Preferred Qualifications
Experience working with DTC and wholesale fashion brands. 8+ years of progressive experience in marketing, with a strong background in the fashion/apparel industry. Bachelor's degree in Marketing, Fashion Marketing, Communications, or a related field. Established network of media, influencer, and creative partners. Passion for fashion, creativity, and brand storytelling. Experience managing marketing for product collaborations or capsule collections.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Royal Apparel by 2x Get notified about new Marketing Director jobs in
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Apparel Marketing Director
role at
Royal Apparel 2 days ago Be among the first 25 applicants Join to apply for the
Apparel Marketing Director
role at
Royal Apparel Get AI-powered advice on this job and more exclusive features. About us
Royal Apparel is a family-owned manufacturing company located in Hauppauge, NY. We are an industry leader of Made in the USA, Organic & Sustainable apparel. We are proud to make our garments out of Fibers that are Eco-Friendly, Green and help the Earth! Description
About us
Royal Apparel is a family-owned manufacturing company located in Hauppauge, NY. We are an industry leader of Made in the USA, Organic & Sustainable apparel. We are proud to make our garments out of Fibers that are Eco-Friendly, Green and help the Earth!
Job Summary
We are looking for a creative, trend-savvy, and strategic
Apparel Marketing Director
to lead our brand and marketing efforts. This role is responsible for developing and executing innovative marketing strategies that elevate brand visibility, drive customer engagement, and support sales across all channels—including retail, e-commerce, and wholesale. The ideal candidate has deep experience in the fashion/apparel industry and a strong understanding of how to connect with diverse consumer segments through compelling storytelling, seasonal campaigns, and data-driven marketing.
Key Responsibilities
Lead the development and execution of the overall marketing strategy for the apparel brand, aligning with seasonal launches, product drops, and brand goals. Oversee brand positioning, identity, and voice across all channels (digital, social media, retail, print, PR, tradeshows). Collaborate closely with design, merchandising, sales, and e-commerce teams to ensure marketing supports business objectives and product timelines. Manage campaign planning and execution across paid media, influencer marketing, partnerships, and e-commerce promotions. Analyze market trends, customer insights, and competitor activity to identify growth opportunities and positioning strategies. Own and manage the marketing calendar to support product launches, seasonal collections, and brand initiatives. Lead a team of marketing professionals including digital, content, and PR specialists. Oversee content creation including photoshoots, lookbooks, videos, and storytelling assets. Drive consumer engagement and loyalty through CRM strategies, email marketing, and social campaigns. Manage marketing budget and measure ROI of campaigns using KPIs and analytics tools.
Benefits
Health insurance Dental insurance Vision insurance Retirement Plan 401(k) Profit Sharing-Company Contribution Paid time off Employee assistance program Employee discount Year End Bonus
Requirements
Qualifications:
Proven track record of developing and executing successful apparel marketing campaigns. Strong understanding of fashion trends, consumer behavior, and retail marketing dynamics. Experience with digital marketing, influencer strategy, and social media platforms. Excellent leadership, communication, and cross-functional collaboration skills. Proficiency in marketing tools such as Google Analytics, Meta Ads Manager, Klaviyo, Shopify, etc.
Preferred Qualifications
Experience working with DTC and wholesale fashion brands. 8+ years of progressive experience in marketing, with a strong background in the fashion/apparel industry. Bachelor's degree in Marketing, Fashion Marketing, Communications, or a related field. Established network of media, influencer, and creative partners. Passion for fashion, creativity, and brand storytelling. Experience managing marketing for product collaborations or capsule collections.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Royal Apparel by 2x Get notified about new Marketing Director jobs in
Hauppauge, NY . Port Washington, NY $150,000.00-$180,000.00 4 days ago Melville, NY $161,413.00-$309,195.59 1 day ago Port Washington, NY $170,000.00-$180,000.00 1 month ago Director, Pro Marketing - Security & Safety
Melville, NY $161,413.00-$309,195.59 1 day ago Director of Product Marketing (B2B Tech)
Stamford, CT $160,000.00-$180,000.00 5 days ago Global Head of Digital Marketing & Content
Norwalk, CT $165,000.00-$200,000.00 2 weeks ago Stamford, CT $115,000.00-$150,000.00 2 weeks ago Director, Global Strategy & Creative Operations
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Stamford, CT $90,000.00-$118,000.00 2 months ago Northeast (USA) Regional Director, Individual Philanthropy
Stamford, CT $128,900.00-$146,500.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr