Onward Search
Director of Paid Media + SEO (multi-location, direct to consumer)
Onward Search, Chicago, Illinois, United States, 60290
Director of Paid Media + SEO (multi-location, direct to consumer)
Director of Paid Media + SEO (multi-location, direct to consumer)
2 days ago Be among the first 25 applicants This range is provided by Onward Search. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$140,000.00/yr - $160,000.00/yr Additional compensation types
Annual Bonus Direct message the job poster from Onward Search Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies
VENDORS DO NOT CONTACT US IN ANY WAY TO PITCH YOUR SERVICES OR YOUR BENCH Overview One of our clients is seeking a data-driven
Director of Paid Media + SEO
to lead performance marketing and search engine optimization initiatives. *This is a
B2C / D2C
role for
multi-location / franchise marketing ; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space. **Also, this is
not
an eComm role, and those titles will not be considered. *** While this is a Director role, this is also a hands-on role and player / coach style ; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed. This role will focus on driving
B2C
/ D2C
customer acquisition, conversion, and retention
through high-impact, scalable digital strategies across
paid media channels - social, display, video, and SEO . Youll play a key role in supporting the companys expanding national footprint and driving measurable business outcomes with its customers and prospects. Type: Direct Hire Schedule: Regular business hours Bonus: Up to 10% annual Travel Required: Yes, but not often or long Director of Paid Media + SEO Responsibilities You'll lead the planning, the execution, and the optimization of
paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. Own and implement a holistic
SEO strategy (local + national)
to drive organic visibility and traffic. Analyze performance data to optimize campaigns
and provide insights to senior leadership. Develop and manage
A/B testing
strategies to improve conversion rates and maximize ROI. Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts. Manage external media agencies and platform partners
to maximize efficiency and performance. Stay current with digital marketing trends
and algorithm changes to keep the strategy ahead of the curve. Align
media plans with key promotions, seasonal moments, and product launches . Director of Paid Media + SEO Requirements 9+ years of experience in B2C / D2C paid media *and* SEO, preferably within a multi-location or franchise environment. Proven track record of driving growth through performance marketing and SEO. Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms . Experience working with
CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must) Strong analytical mindset with experience using
BI tools like Tableau or DOMO . Demonstrated leadership and ability to manage high-performing teams. Experience in a membership-based or franchise business a plus. Seniority level
Seniority level
Director Employment type
Employment type
Full-time Job function
Job function
Advertising and Marketing Industries
Retail and Retail Health and Personal Care Products Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job
401(k) Medical insurance Vision insurance Get notified about new Director of Search Marketing jobs in
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Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Director of Paid Media + SEO (multi-location, direct to consumer)
2 days ago Be among the first 25 applicants This range is provided by Onward Search. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$140,000.00/yr - $160,000.00/yr Additional compensation types
Annual Bonus Direct message the job poster from Onward Search Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies
VENDORS DO NOT CONTACT US IN ANY WAY TO PITCH YOUR SERVICES OR YOUR BENCH Overview One of our clients is seeking a data-driven
Director of Paid Media + SEO
to lead performance marketing and search engine optimization initiatives. *This is a
B2C / D2C
role for
multi-location / franchise marketing ; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space. **Also, this is
not
an eComm role, and those titles will not be considered. *** While this is a Director role, this is also a hands-on role and player / coach style ; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed. This role will focus on driving
B2C
/ D2C
customer acquisition, conversion, and retention
through high-impact, scalable digital strategies across
paid media channels - social, display, video, and SEO . Youll play a key role in supporting the companys expanding national footprint and driving measurable business outcomes with its customers and prospects. Type: Direct Hire Schedule: Regular business hours Bonus: Up to 10% annual Travel Required: Yes, but not often or long Director of Paid Media + SEO Responsibilities You'll lead the planning, the execution, and the optimization of
paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. Own and implement a holistic
SEO strategy (local + national)
to drive organic visibility and traffic. Analyze performance data to optimize campaigns
and provide insights to senior leadership. Develop and manage
A/B testing
strategies to improve conversion rates and maximize ROI. Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts. Manage external media agencies and platform partners
to maximize efficiency and performance. Stay current with digital marketing trends
and algorithm changes to keep the strategy ahead of the curve. Align
media plans with key promotions, seasonal moments, and product launches . Director of Paid Media + SEO Requirements 9+ years of experience in B2C / D2C paid media *and* SEO, preferably within a multi-location or franchise environment. Proven track record of driving growth through performance marketing and SEO. Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms . Experience working with
CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must) Strong analytical mindset with experience using
BI tools like Tableau or DOMO . Demonstrated leadership and ability to manage high-performing teams. Experience in a membership-based or franchise business a plus. Seniority level
Seniority level
Director Employment type
Employment type
Full-time Job function
Job function
Advertising and Marketing Industries
Retail and Retail Health and Personal Care Products Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job
401(k) Medical insurance Vision insurance Get notified about new Director of Search Marketing jobs in
Arizona, United States . Scottsdale, AZ $161,413.00-$309,195.59 1 day ago Senior Director of Digital Media & Regional Marketing
Scottsdale, AZ $150,000.00-$175,000.00 1 month ago Senior Director of Digital Media and Regional Marketing
Scottsdale, AZ $150,000.00-$175,000.00 2 days ago Tempe, AZ $70,000.00-$75,000.00 1 week ago Senior Director, Influencer Marketing and Social Media
Director, Pro Marketing - Security & Safety
Scottsdale, AZ $161,413.00-$309,195.59 1 day ago Phoenix, AZ $100,000.00-$200,000.00 5 days ago Phoenix, AZ $143,320.00-$273,930.00 22 hours ago Senior Director of Digital Media and Regional Marketing
Scottsdale, AZ $150,000.00-$175,000.00 3 days ago Scottsdale, AZ $130,000.00-$165,000.00 2 months ago Director of Marketing, Sales & Strategic Programs
Tempe, AZ $110,000.00-$130,000.00 1 week ago Greater Phoenix Area $205,615.00-$266,090.00 1 day ago Foundation Director of Marketing Strategy & Integration
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr