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Confidential

Vice President of Engineering, Direct-to-Consumer

Confidential, Washington, Washington, D.C., United States

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Vice President of Engineering, Direct-to-Consumer

About the Company

Leading footwear, apparel & accessories manufacturer

Industry Apparel & Fashion

Type Public Company

Founded 1973

Employees 1001-5000

Categories

Apparel & Footwear Consumer Staples Apparel & Accessories Athletic Brands Careers Comfort Consumer Goods Culture Deckers Fashion Footwear Global HOKA ONE ONE Investors Koolaburra by UGG Brand Lifestyle Manufacturing Passion People Performance Quality Retail Sanuk Style Teva Textiles & Apparel UGG Brand Consumer Goods and Services Logistics

Specialties

footwear apparel design merchandising retail ecommerce and innovation innovation direct to consumer product development brands data insights and strategic planning

Business Classifications

E-Commerce B2C

About the Role

The Company is seeking a Vice President of Engineering for Direct-to-Consumer (DTC) to lead the digital transformation and technology strategy across all consumer-facing digital platforms. This pivotal role involves overseeing the seamless, scalable, and high-performing digital experiences that drive customer engagement and business growth. The successful candidate will be responsible for leading and scaling engineering teams, ensuring technical excellence, and fostering a culture of innovation and accountability. Collaboration with cross-functional teams is essential to deliver best-in-class omnichannel experiences. The role also requires a strong focus on architectural modernization, platform scalability, and system reliability to support the company's growth and market expansion.

Candidates for the VP of Engineering - DTC role at the company should hold a Bachelor’s degree in a technical field, with a preference for an MBA or Master’s degree. A minimum of 15 years' experience in software engineering, including at least 8 years in leadership roles, is required. The ideal candidate will have a proven track record in leading engineering for DTC platforms, deep understanding of modern commerce platforms, and experience in global retail or consumer brands. Strong technical acumen across web, mobile, cloud, and retail technologies, as well as expertise in agile methodologies, DevOps, CI/CD, and cloud-native architectures, is essential. The role demands excellent leadership, communication, and stakeholder management skills, with a passion for customer experience, innovation, and operational excellence.

Hiring Manager Title SVP, Chief Technology Office

Travel Percent Less than 10%

Functions

Engineering Information Technology