Confidential
Vice President of Customer Data & Strategy
Confidential, Winston Salem, North Carolina, United States, 27104
Vice President of Customer Data & Strategy
About the Company
Well-established organization providing fan experiences
Industry
Sporting Goods
Type
Privately Held
Founded
2020
Employees
201-500
Categories
Sporting Goods
Event Management
Events
Sports
About the Role The Company is in search of a visionary Vice President of Customer Data and Strategy to spearhead strategic initiatives and guide the overall direction of brand, customer data, and digital experience teams. This pivotal role involves overseeing the development and execution of strategies that enhance market positioning, optimize customer relationships, and elevate digital presence. The successful candidate will be responsible for leading strategic projects, including market, competitor, and consumer research, and will play a key role in identifying best practices for cross-functional sales and marketing initiatives. Collaboration with divisional leaders is essential to ensure alignment and foster a culture of data-driven decision-making and innovation.
Key responsibilities for the Vice President of Customer Data and Strategy at the company include leading the customer data strategy, guiding data analysis for sales, marketing, and product strategies, and overseeing segmentation strategies for targeted initiatives. The role also involves directing the corporate CRM system strategy, leading email marketing communications, and ensuring cross-functional alignment for a seamless customer experience. Additionally, the VP will supervise the digital user experience, including e-commerce merchandising strategy, and maintain oversight of marketing and e-commerce systems. Brand management and marketing strategy are also under the VP's purview, with a focus on aligning company positioning and messaging with business objectives and ensuring consistency across all divisions and platforms. Hiring Manager Title CEO Travel Percent Less than 10% Functions Business Development Strategy
About the Role The Company is in search of a visionary Vice President of Customer Data and Strategy to spearhead strategic initiatives and guide the overall direction of brand, customer data, and digital experience teams. This pivotal role involves overseeing the development and execution of strategies that enhance market positioning, optimize customer relationships, and elevate digital presence. The successful candidate will be responsible for leading strategic projects, including market, competitor, and consumer research, and will play a key role in identifying best practices for cross-functional sales and marketing initiatives. Collaboration with divisional leaders is essential to ensure alignment and foster a culture of data-driven decision-making and innovation.
Key responsibilities for the Vice President of Customer Data and Strategy at the company include leading the customer data strategy, guiding data analysis for sales, marketing, and product strategies, and overseeing segmentation strategies for targeted initiatives. The role also involves directing the corporate CRM system strategy, leading email marketing communications, and ensuring cross-functional alignment for a seamless customer experience. Additionally, the VP will supervise the digital user experience, including e-commerce merchandising strategy, and maintain oversight of marketing and e-commerce systems. Brand management and marketing strategy are also under the VP's purview, with a focus on aligning company positioning and messaging with business objectives and ensuring consistency across all divisions and platforms. Hiring Manager Title CEO Travel Percent Less than 10% Functions Business Development Strategy