Quest Diagnostics Incorporated
Senior Marketing Manager - Specialty Genetics
Quest Diagnostics Incorporated, Secaucus, New Jersey, us, 07094
Job Description
The following information aims to provide potential candidates with a better understanding of the requirements for this role. We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.
The Senior Marketing. Manager - Specialty Genetics will serve as the Marketing lead for the Specialty Genetics team. This individual will develop marketing insights and strategic marketing plans to fulfill business priorities; drive execution through collaboration with customer and B2B marketing teams; and liaise with Commercial sales leaders, product leaders, and genetics/medical teams.
This is a hybrid role based in Secaucus, NJ (three days on-site).
Responsibilities:
Develop effective and efficient marketing strategies and related tactics based on deep understanding of the genetics segment
Build relationships and partner with internal (business partners, peers, and enablement teams) and external stakeholders (key industry players, agencies and vendors) to effectively execute tactics
Execute on integrated marketing plans and programs across targeted accounts and customer channels (including account-based marketing, social media, digital marketing, etc.)
Maximize unique customer, product, and segment opportunities
Drive deep customer engagement and increased awareness of specialty genetics products and services
Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and createmarketing programs based on market and customer needs
Measure and report on the ROI and impact of local promotional strategies and tactics
Qualifications:
Required Work
Experience:
Minimum 5 years success in a marketing role; 3+ years in healthcare industry strongly preferred
Preferred Work Experience:
3+ years in genetics role
Skills :
Team oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative - ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Education:
Bachelor's Degree Required.
Master's Degree Preferred
42683
Quest Diagnostics honors our service members and encourages veterans to apply.
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status. #J-18808-Ljbffr
The following information aims to provide potential candidates with a better understanding of the requirements for this role. We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.
The Senior Marketing. Manager - Specialty Genetics will serve as the Marketing lead for the Specialty Genetics team. This individual will develop marketing insights and strategic marketing plans to fulfill business priorities; drive execution through collaboration with customer and B2B marketing teams; and liaise with Commercial sales leaders, product leaders, and genetics/medical teams.
This is a hybrid role based in Secaucus, NJ (three days on-site).
Responsibilities:
Develop effective and efficient marketing strategies and related tactics based on deep understanding of the genetics segment
Build relationships and partner with internal (business partners, peers, and enablement teams) and external stakeholders (key industry players, agencies and vendors) to effectively execute tactics
Execute on integrated marketing plans and programs across targeted accounts and customer channels (including account-based marketing, social media, digital marketing, etc.)
Maximize unique customer, product, and segment opportunities
Drive deep customer engagement and increased awareness of specialty genetics products and services
Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Clinical Franchise (CF) solutions into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and createmarketing programs based on market and customer needs
Measure and report on the ROI and impact of local promotional strategies and tactics
Qualifications:
Required Work
Experience:
Minimum 5 years success in a marketing role; 3+ years in healthcare industry strongly preferred
Preferred Work Experience:
3+ years in genetics role
Skills :
Team oriented - ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative - ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Education:
Bachelor's Degree Required.
Master's Degree Preferred
42683
Quest Diagnostics honors our service members and encourages veterans to apply.
While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status. #J-18808-Ljbffr