POP MART
Senior Events Producer
Glendale, CA
POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Job Overview
Pop Mart is seeking a
Senior Events Producer
to lead the planning, execution, and performance management of experiential brand activations across the United States. This role will drive Pop Mart’s presence in the cultural and retail landscape, producing bold, immersive experiences that excite our fans, attract new audiences, and build brand love. The ideal candidate is a senior-level producer with a passion for creating unforgettable brand experiences—from pop-up shops and exhibitions to festival partnerships and conventions. This person will act as the lead project owner, pulling together cross-functional resources and external partners to deliver world-class experiences that bring the Pop Mart brand to life. What You Will Achieve: Lead Experiential Event Production:
Oversee brand activations, including pop-up shops, exhibitions, festival activations, and consumer-facing experiences Own End-to-End Delivery:
Manage the full event lifecycle—from concept and creative development through planning, logistics, execution, and post-event reporting Collaborate Cross-Functionally:
Partner with internal teams across marketing, brand, creative, retail, merchandising, operations, and PR, as well as external agencies and vendors Budget & Resource Management:
Build and oversee event budgets, ensuring alignment with strategic goals and flawless execution within scope and timelines On-Site Leadership:
Act as the producer during activations, ensuring seamless execution, guest engagement, and brand integrity Measure Impact:
Define event KPIs and partner stakeholders to assess performance, guest engagement, and ROI/ROX (return on experience) Trendspotting & Innovation:
Stay on the cutting edge of experiential marketing, fandom communities, and pop culture to bring fresh, innovative ideas to Pop Mart activations Cultural Storytelling:
Translate brand strategy into emotionally resonant, highly shareable moments that reinforce Pop Mart’s role as a leader in global pop culture collectibles What You Will Need: 7+ years of experience in
experiential marketing, event production, or brand activations , preferably within entertainment, consumer goods, or agency environments Proven success producing
high-visibility brand activations
with significant budgets, influencer/celebrity partnerships, and premium creative execution Strong cross-functional leadership skills; demonstrated ability to influence and align diverse stakeholders without direct authority Excellent creative instincts with a
pulse on pop culture, Gen Z, fan communities , and the ability to translate brand narratives into engaging experiences Highly organized and detail-oriented, capable of managing multiple complex projects in a
fast-paced, deadline-driven environment Exceptional communication and interpersonal skills; confident representing Pop Mart with partners, vendors, and senior leadership Flexibility to travel and work evenings/weekends Must be at least 18 years of age and legally authorized to work in the United States What We Offer： Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, etc. Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge Career development: we work with you to advance your career through short-term assignments, new experiences, etc. *POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary. **As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
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Senior Events Producer
to lead the planning, execution, and performance management of experiential brand activations across the United States. This role will drive Pop Mart’s presence in the cultural and retail landscape, producing bold, immersive experiences that excite our fans, attract new audiences, and build brand love. The ideal candidate is a senior-level producer with a passion for creating unforgettable brand experiences—from pop-up shops and exhibitions to festival partnerships and conventions. This person will act as the lead project owner, pulling together cross-functional resources and external partners to deliver world-class experiences that bring the Pop Mart brand to life. What You Will Achieve: Lead Experiential Event Production:
Oversee brand activations, including pop-up shops, exhibitions, festival activations, and consumer-facing experiences Own End-to-End Delivery:
Manage the full event lifecycle—from concept and creative development through planning, logistics, execution, and post-event reporting Collaborate Cross-Functionally:
Partner with internal teams across marketing, brand, creative, retail, merchandising, operations, and PR, as well as external agencies and vendors Budget & Resource Management:
Build and oversee event budgets, ensuring alignment with strategic goals and flawless execution within scope and timelines On-Site Leadership:
Act as the producer during activations, ensuring seamless execution, guest engagement, and brand integrity Measure Impact:
Define event KPIs and partner stakeholders to assess performance, guest engagement, and ROI/ROX (return on experience) Trendspotting & Innovation:
Stay on the cutting edge of experiential marketing, fandom communities, and pop culture to bring fresh, innovative ideas to Pop Mart activations Cultural Storytelling:
Translate brand strategy into emotionally resonant, highly shareable moments that reinforce Pop Mart’s role as a leader in global pop culture collectibles What You Will Need: 7+ years of experience in
experiential marketing, event production, or brand activations , preferably within entertainment, consumer goods, or agency environments Proven success producing
high-visibility brand activations
with significant budgets, influencer/celebrity partnerships, and premium creative execution Strong cross-functional leadership skills; demonstrated ability to influence and align diverse stakeholders without direct authority Excellent creative instincts with a
pulse on pop culture, Gen Z, fan communities , and the ability to translate brand narratives into engaging experiences Highly organized and detail-oriented, capable of managing multiple complex projects in a
fast-paced, deadline-driven environment Exceptional communication and interpersonal skills; confident representing Pop Mart with partners, vendors, and senior leadership Flexibility to travel and work evenings/weekends Must be at least 18 years of age and legally authorized to work in the United States What We Offer： Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, etc. Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge Career development: we work with you to advance your career through short-term assignments, new experiences, etc. *POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary. **As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
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