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Sales-Focused Project Manager - Business Development & Brand Marketing

ZipRecruiter, New York, New York, us, 10261

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Job DescriptionJob Description Job Title: Sales-Focused Project Manager – Business Development & Brand Marketing

Location:

NYC Job Type:

Full-Time Department:

Brand Development, Sales & Marketing

Overview:

We’re looking for a driven and sales-focused Project

Manager – Business Development & Brand Marketing

to lead brand growth initiatives, expand market presence, and drive revenue through strategic storytelling, partnerships, and campaigns. This hybrid role combines sales strategy, brand development, and cross-functional project execution—perfect for someone passionate about building a dermatologist developed brand.

Key Responsibilities:

Sales & Business Development

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Identify and pursue new business opportunities, retail partnerships, influencer collaborations, and distribution channels that align with the brand.

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Build and maintain a high-conversion sales pipeline, from lead to deal closure.

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Develop customized pitches, sales decks, and proposals for retail buyers, strategic partners, and wholesale clients.

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Own and exceed revenue goals tied to product launches, campaigns, and brand expansions.

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Foster long-term relationships with partners, stockists, and key accounts.

Brand Strategy & Development

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Execute brand-building strategies that position the company as a leader in its category.

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Collaborate with creative and marketing teams to ensure cohesive messaging, voice, and visuals across all platforms.

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Develop product positioning, brand messaging, and storytelling assets.

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Manage brand partnerships, co-branded initiatives, and strategic collaborations.

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Coordinate brand launches, experiential activations, and media-facing initiatives.

Project & Campaign Management

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Plan and lead cross-functional projects that support brand growth, product expansion, or market entry.

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Manage timelines, tasks, and deliverables across teams (creative, digital, operations, sales).

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Track performance KPIs and campaign ROI, adjusting strategies based on data and feedback.

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Ensure brand consistency across all touchpoints and campaigns.

Marketing Execution

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Oversee the execution of email marketing, social campaigns, digital advertising, and influencer activations.

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Align marketing initiatives with sales goals and brand positioning.

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Work with designers, copywriters, and external vendors to develop creative materials.

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Analyze marketing performance using tools like Google Analytics, Meta Ads Manager etc.

Other Administrative Responsibilities:

Perform various administrative tasks and provide support as needed to ensure smooth office operations

Assist with special projects, reports, or presentations as directed

Support cross-functional teams with general office tasks or coordination needs

Perform additional tasks as requested by medical or office management to support patient care and office workflow

Key Performance Indicators (KPIs):

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Brand awareness and reach (impressions, engagement, follower growth)

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Sales and revenue tied to campaigns, launches, and partnerships

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New business opportunities secured (B2B, retail, collaborations)

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ROI of brand marketing initiatives

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Influencer and media engagement

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Retail sell-through and reorder rate

Qualifications:

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Bachelor’s degree in Marketing, Communications, Business, or related field.

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3–5+ years of experience in brand marketing, sales, or business development—preferably in beauty, fashion or lifestyle

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Strong understanding of branding principles, visual , and storytelling.

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Proven ability to meet revenue goals and manage brand growth projects.

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Experience working with marketing tools and platforms (e.g., Meta Ads, Shopify).

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Excellent project management and communication skills.

Skills:

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Strategic thinker with creative flair and business acumen

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Strong negotiation and partnership-building skills

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Highly organized, with the ability to manage multiple launches and deadlines

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Analytical and data-driven decision-maker

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Passion for branding, consumer behavior, and trends

Compensation & Benefits:

Competitive base salary + performance bonuses

Product discounts and brand perks

Health insurance

Flexible schedule and remote work options

Career advancement opportunities in a fast-growing brand