The Health Management Academy
Sr. Product Marketing Manager
The Health Management Academy, Arlington, Virginia, United States, 22201
The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry’s biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.
The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!
Reporting to the VP, Marketing, the Sr. Manager, Product Marketing will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer’s journey. The leader in this role would also partner with Marketing’s Digital and MOPS team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified. Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA’s thought leadership strategy. The ideal candidate will have proven experience managing and a deep understanding of segmentation, marketing campaign strategy, omnichannel marketing strategy, full funnel marketing, webinar marketing strategies, public relations, and thought leadership strategy; understanding conversion and optimization, management of brand consistency, and content optimization, email marketing, search marketing, social media marketing, SEO, and digital marketing.
The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms as tools to demonstrate the value.
The leader in this role should be commercial-leaning, data driven and creative, a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and can create and execute marketing programs and campaigns from conception to implementation and optimization.
Essential Duties and Responsibilities
Responsible for development and execution of THMA’s product marketing strategy, which would include deep knowledge on successful implementation of Campaigns, Content, SEO, and Thought Leadership strategies.
Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.
Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy. Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.
Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.
Build and maintain positive relationships with media outlets, manage press releases, and shape THMA’s company voice, increasing share of voice (SOV).
Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.
Serves as THMA’s Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.
Willingness and creativity in providing company-wide marketing education; strong presentation skills
Optimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.
Skills & Requirements
Education
Bachelor's degree in marketing, advertising, communications or related field
Minimum Qualifications
8+ years’ experience in strategic or product marketing roles
Healthcare experience required
Ability to partner cross-functionally
High proficiency with MS Office (Excel, Word, Outlook, PowerPoint)
Skills/Knowledge
Must possess high emotional intelligence
SEO strategy development experience, with deep expertise in content marketing and content development
Preferred experience with Salesforce, able to differentiate data from Salesforce reports and dashboards
Experience creating and managing integrated thought leadership strategy via multi-channel delivery – from submitting abstracts for podium presence to comprehensive brand strategy
Ability to translate product and feature and benefits into easily understood value-driven messages that can be used to amplify our brand
Ability to communicate product information in a concise and understandable manner for optimal conversion
Mastery of Microsoft Office (Word, Excel, PowerPoint)
Familiarity with SharePoint and website content management systems
Must enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiences
Demonstrate proven ability to collaborate with and support multiple stakeholder groups with competing priorities
Flexibility; ability to thrive in a fast-paced, ever-changing environment
Possess confidence and poise when presenting to and interacting with executive leadership
Must be results-oriented and commercial-leaning, with a data-driven personality
Benefits and Compensation:
THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.
Salary Range
$120,000 - $140,000 USD
Notice of Equal Opportunity Employment:
The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy’s goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.
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indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education Degree Select... LinkedIn Profile Will you now or in the future require visa sponsorship? Note: This includes applicants with OPT, M visas, or other visa programs that do not immediately require sponsorship. * Select... We prioritize building a local team around our Arlington, VA office who are able to work at least 2 days per week in office (some positions may require more days). Are you able to work at least 2 days per week out of our Arlington, VA office? * Select... If you are not local to the Washington, DC area, are you willing to relocate without assistance for this role? * Select... How many years of relevant marketing experience to this role do you have? * Select... Our compensation range is posted. Are you comfortable with this range? * Select... If no, what is the target salary range you are looking for? Do you have marketing experience in healthcare? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in The Health Management Academy’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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