Community Health Systems
Healthcare System Marketing Director
Community Health Systems, Powell, Tennessee, United States, 37849
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Healthcare System Marketing Director
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Community Health Systems Join to apply for the
Healthcare System Marketing Director
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Community Health Systems Get AI-powered advice on this job and more exclusive features. Job Summary
The Director, Marketing is responsible for overseeing and directing internal and external communications, advertising campaigns, and community engagement efforts to strengthen the hospital's image, reputation, and competitive position. This role works closely with hospital leadership, corporate marketing teams, and approved vendors to develop and implement strategic marketing initiatives, focusing on growth, marketability, and consumer engagement. Job Summary
The Director, Marketing is responsible for overseeing and directing internal and external communications, advertising campaigns, and community engagement efforts to strengthen the hospital's image, reputation, and competitive position. This role works closely with hospital leadership, corporate marketing teams, and approved vendors to develop and implement strategic marketing initiatives, focusing on growth, marketability, and consumer engagement.
Essential Functions
Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate marketing teams, and approved vendors to support hospital growth and brand positioning. Oversees all internal and external communications to ensure consistent messaging that aligns with the hospital’s mission, vision, and values. Serves as the primary media contact and hospital spokesperson as needed, maintaining relationships with local media and ensuring a positive public image. Leads community outreach efforts, fostering partnerships that enhance the hospital’s reputation and support strategic growth initiatives. Monitors and analyzes market data, including hospital and service line market share, to identify growth opportunities and inform marketing strategies. Manages digital content for the hospital’s website, ensuring information is up-to-date, compliant, and optimized for consumer engagement. Tracks and reports on marketing metrics, including ROI and KPIs, to assess the effectiveness of marketing campaigns and initiatives. Ensures compliance with organizational policies and industry regulations for all marketing activities, including communications, advertising, and community relations. Ensures that all communications aligh with facility objectives, regulatory requirements and industry best practices. Performs other duties as assigned. Complies with all policies and standards.
Qualifications
Bachelor's Degree in Marketing, Journalism, English, or Communications required 5-7 years of experience in marketing, communications, or public relations required 1-3 years of prior leadership experience required Demonstrated experience in developing and executing successful marketing strategies and managing media relations required
Knowledge, Skills and Abilities
Strong strategic planning and project management skills. Excellent communication skills, with the ability to convey marketing strategies and ideas effectively to stakeholders. Proficiency in digital marketing, including content management systems, social media, and analytics tools. Knowledge of healthcare industry trends, community relations, and media practices. Ability to analyze and interpret market data to inform strategy. Strong leadership and collaboration skills, with the ability to work across departments and with external partners.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Community Health Systems by 2x Sign in to set job alerts for “Marketing Director” roles.
Director, Clinical Marketing & Development
Director of Marketing, Anderson Center for Entrepreneurship & Innovation: Haslam College of Business - UTK
Senior Director of Email Strategy & Operations
Regional Director of Clinical Partnerships - Knoxville, Chattanooga, Asheville
Director, Major Account Sales – Warehouse (Food Processing, Food Distribution, & Cold Storage)
Regional Medical Director in Northern Indiana - 52268BR
Knoxville, TN $60,000.00-$70,000.00 1 month ago Knoxville, TN $75,000.00-$125,000.00 1 week ago Marriott Knoxville Downtown - Marketing Manager OEM
Knoxville, TN $75,000.00-$125,000.00 1 week ago Senior Designer, Marketing & Public Relations: Haslam College of Business - UTK
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Healthcare System Marketing Director
role at
Community Health Systems Join to apply for the
Healthcare System Marketing Director
role at
Community Health Systems Get AI-powered advice on this job and more exclusive features. Job Summary
The Director, Marketing is responsible for overseeing and directing internal and external communications, advertising campaigns, and community engagement efforts to strengthen the hospital's image, reputation, and competitive position. This role works closely with hospital leadership, corporate marketing teams, and approved vendors to develop and implement strategic marketing initiatives, focusing on growth, marketability, and consumer engagement. Job Summary
The Director, Marketing is responsible for overseeing and directing internal and external communications, advertising campaigns, and community engagement efforts to strengthen the hospital's image, reputation, and competitive position. This role works closely with hospital leadership, corporate marketing teams, and approved vendors to develop and implement strategic marketing initiatives, focusing on growth, marketability, and consumer engagement.
Essential Functions
Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate marketing teams, and approved vendors to support hospital growth and brand positioning. Oversees all internal and external communications to ensure consistent messaging that aligns with the hospital’s mission, vision, and values. Serves as the primary media contact and hospital spokesperson as needed, maintaining relationships with local media and ensuring a positive public image. Leads community outreach efforts, fostering partnerships that enhance the hospital’s reputation and support strategic growth initiatives. Monitors and analyzes market data, including hospital and service line market share, to identify growth opportunities and inform marketing strategies. Manages digital content for the hospital’s website, ensuring information is up-to-date, compliant, and optimized for consumer engagement. Tracks and reports on marketing metrics, including ROI and KPIs, to assess the effectiveness of marketing campaigns and initiatives. Ensures compliance with organizational policies and industry regulations for all marketing activities, including communications, advertising, and community relations. Ensures that all communications aligh with facility objectives, regulatory requirements and industry best practices. Performs other duties as assigned. Complies with all policies and standards.
Qualifications
Bachelor's Degree in Marketing, Journalism, English, or Communications required 5-7 years of experience in marketing, communications, or public relations required 1-3 years of prior leadership experience required Demonstrated experience in developing and executing successful marketing strategies and managing media relations required
Knowledge, Skills and Abilities
Strong strategic planning and project management skills. Excellent communication skills, with the ability to convey marketing strategies and ideas effectively to stakeholders. Proficiency in digital marketing, including content management systems, social media, and analytics tools. Knowledge of healthcare industry trends, community relations, and media practices. Ability to analyze and interpret market data to inform strategy. Strong leadership and collaboration skills, with the ability to work across departments and with external partners.
Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Hospitals and Health Care Referrals increase your chances of interviewing at Community Health Systems by 2x Sign in to set job alerts for “Marketing Director” roles.
Director, Clinical Marketing & Development
Director of Marketing, Anderson Center for Entrepreneurship & Innovation: Haslam College of Business - UTK
Senior Director of Email Strategy & Operations
Regional Director of Clinical Partnerships - Knoxville, Chattanooga, Asheville
Director, Major Account Sales – Warehouse (Food Processing, Food Distribution, & Cold Storage)
Regional Medical Director in Northern Indiana - 52268BR
Knoxville, TN $60,000.00-$70,000.00 1 month ago Knoxville, TN $75,000.00-$125,000.00 1 week ago Marriott Knoxville Downtown - Marketing Manager OEM
Knoxville, TN $75,000.00-$125,000.00 1 week ago Senior Designer, Marketing & Public Relations: Haslam College of Business - UTK
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr