Senior Marketing Manager

Company Description

Visit Dana Point promotes Dana Point, a charming seaside town known for its laid-back California cool vibe. This destination offers a relaxed and approachable atmosphere, inviting visitors to unwind and enjoy their stay. Embracing the coastal lifestyle, Dana Point is ideal for those seeking a tranquil yet vibrant environment.

Role Description

This is a full-time hybrid role for a Senior Marketing Manager. The position is based in Dana Point, CA, with some work from home flexibility. The Senior Marketing Manager will oversee marketing campaigns, develop strategies to enhance brand awareness, manage content creation, and conduct market research. Responsibilities include analyzing performance metrics, managing budgets, and coordinating with various teams to ensure consistent brand messaging.

Job Title: Senior Marketing Manager

Location: Dana Point, CA (Hybrid – On-site minimum 3 days/week)

Reports To: President/CEO

Classification: Full-Time, Exempt

Compensation: $85,000–$95,000 annually (based on experience)

Benefits: Individual health coverage, 3% employer-match retirement plan, PTO

Visit Dana Point is seeking an experienced, creative, and self-driven Senior Marketing Manager to lead and execute all aspects of the organization’s leisure and group marketing programs . As part of a small and highly collaborative team , this role requires both strategic thinking and hands-on execution —from managing digital campaigns and media relations to writing content and overseeing agency performance.

The ideal candidate has a strong background in destination marketing or hospitality , is confident managing multiple agency partners, and knows how to tell a story that drives real visitation. You'll support the growth of Dana Point’s brand as a luxury coastal destination and work closely with sales and hotel partners to increase overnight stays.

• Develop and implement integrated marketing campaigns targeting leisure, group, and travel trade audiences .
• Lead seasonal promotional campaigns that align with Dana Point’s brand identity.
• Manage marketing calendars and ensure timely execution across all channels.
• Optimize campaign performance through KPI tracking, data analysis, and ROI measurement.
• Oversee media planning and buying across digital, print, out-of-home, paid social, and programmatic platforms.

• Oversee content development including blogs, newsletters, branded collateral, and photo/video assets.
• Manage social media strategy and execution, including paid campaigns and influencer collaborations.
• Ensure content is SEO-optimized and consistent with brand voice across all platforms.
• Maintain and manage content updates on the Visit Dana Point website.

• Manage domestic and international public relations efforts in collaboration with PR agency.
• Pitch media, coordinate press visits and FAMs, and maintain strong relationships with journalists and influencers.
• Draft and distribute press releases, and oversee the development of media kits and story pitches.

• Collaborate with TBID hotels and local businesses on cooperative marketing programs.
• Support group sales initiatives in partnership with the Director of Sales.
• Represent Visit Dana Point at community and tourism-related events.
• Coordinate performance reporting and deliverables with external marketing agencies.

• 5–7 years of marketing experience, ideally with a DMO, tourism bureau, hotel group, or hospitality brand .
• Proven ability to manage integrated campaigns across multiple channels.
• Strong skills in copywriting, content creation, and brand messaging.
• Proficiency in digital marketing tactics including SEO/SEM, email marketing, social media, and analytics.
• Experience managing vendors, budgets, and marketing timelines.
• Familiarity with Microsoft 365 (Outlook, Word, Excel, PowerPoint, Teams, SharePoint).
• Bachelor’s degree in marketing, communications, tourism, or related field (or equivalent experience).
• Valid California driver’s license and current auto insurance.

• Previous experience in a luxury travel, coastal destination, or lifestyle brand.
• Working knowledge of CMS and CRM tools (e.g., WordPress, Simpleview).
• PR or media relations experience.
• Understanding of the Southern California tourism landscape.

• Hybrid role with minimum 3 days/week in the Dana Point office .
• Some evening or weekend hours required for activations, media events, or community programs.
• Occasional local and regional travel may be required.

• Salary Range: $90,000–$100,000 annually (commensurate with experience)
• Benefits include:
• Employer-paid individual health coverage
• 3% employer-match retirement plan
• Paid time off and holidays
• Opportunities for professional development

Submit your resume and cover letter to .

No phone calls or walk-ins, please.

Visit Dana Point is an equal opportunity employer and values a diverse, inclusive workplace.

• Dana Point is a premier coastal destination in Southern California known for world-class beaches, iconic surf culture, and a relaxed-yet-refined lifestyle. With three luxury resorts and two more hotels on the horizon, Dana Point offers visitors unmatched oceanfront experiences—making it a highly sought-after place to relax, explore, and connect.