LoneTree
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LoneTree Capital is a growth-oriented private equity firm that partners with founder-led and family-owned businesses to accelerate growth, scale operations, and build enduring value. With a focus on technology, services, and data-driven companies, LoneTree provides strategic guidance, operational expertise, and investment capital to help portfolio companies achieve their next stage of success.
The Opportunity
We are seeking a visionary yet hands-on
Vice President of Marketing
to lead the next phase of growth for several of LoneTree Capital's portfolio companies. The ideal marketing leader will be equally strong in strategic vision and day-to-day execution — architecting the marketing function while rolling up their sleeves to deliver measurable results. The role spans building a high-performing team, shaping market positioning, and executing demand generation programs that drive sustainable growth. Key Responsibilities Build and Lead a World-Class Marketing Organization Architect and execute comprehensive Account-Based Marketing (ABM) and demand generation strategies Recruit, mentor, and scale a small yet high-performing marketing team Establish measurable programs with ROI, pipeline attribution, and funnel visibility Drive tight alignment with sales to maximize conversion and pipeline velocity Shape Market Positioning Define and own company messaging and positioning within competitive, high-growth categories Lead a multi-channel content strategy — thought leadership, case studies, demand generation, and executive visibility Elevate brand and executives as industry thought leaders Create value propositions that resonate with C-suite and operational buyers Drive Strategic Growth Partner with leadership to scale revenue Design and execute integrated campaigns that generate a qualified pipeline Define and monitor KPIs, optimizing with a data-driven approach Represent the company at industry events, analyst briefings, and client summits Optimize Marketing Operations Make pragmatic build-vs-buy decisions on martech, agencies, and outsourced resources Establish scalable marketing operations infrastructure Manage agencies and partnerships to extend reach Implement modern automation, attribution, and analytics platforms Balanced Leadership Proven ability to set strategic vision while also executing tactically 8+ years of progressive marketing leadership (Director, VP, or CMO) Experience scaling marketing teams in SaaS, consulting, or technology-enabled services Record of driving revenue growth from $10M → $30M+ or equivalent Proven experience working in sponsor-backed companies (PE or Growth Equity-backed preferred) Enterprise & Mid-Market Expertise Deep experience with ABM and complex B2B sales cycles (6–18 months) Familiarity with enterprise procurement and multi-stakeholder decision processes Ability to tailor messaging across Fortune 1000, mid-market, and services clients Demand Generation Mastery Demonstrated ability to build and optimize demand engines Consistent record of exceeding aggressive pipeline and revenue targets Expertise in attribution, funnel optimization, and ROI measurement Experience driving sales and marketing alignment Strategic Marketing Acumen Skilled at positioning complex solutions (SaaS, data/analytics, or compliance services) Strong storytelling ability for both technical and business leaders Data-driven approach with analytical rigor Excellent communication skills with C-suite presentation experience Compensation & Location Base Salary: Up to $180,000 Bonus: Annual bonus tied directly to revenue and pipeline targets Equity: Participation aligned with company growth and shareholder value creation Location: Prioritizing candidates in the
Northeast U.S.,
with the ability to be in-person for strategy sessions and client/customer meetings Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at LoneTree by 2x Inferred from the description for this job
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Vice President of Marketing
to lead the next phase of growth for several of LoneTree Capital's portfolio companies. The ideal marketing leader will be equally strong in strategic vision and day-to-day execution — architecting the marketing function while rolling up their sleeves to deliver measurable results. The role spans building a high-performing team, shaping market positioning, and executing demand generation programs that drive sustainable growth. Key Responsibilities Build and Lead a World-Class Marketing Organization Architect and execute comprehensive Account-Based Marketing (ABM) and demand generation strategies Recruit, mentor, and scale a small yet high-performing marketing team Establish measurable programs with ROI, pipeline attribution, and funnel visibility Drive tight alignment with sales to maximize conversion and pipeline velocity Shape Market Positioning Define and own company messaging and positioning within competitive, high-growth categories Lead a multi-channel content strategy — thought leadership, case studies, demand generation, and executive visibility Elevate brand and executives as industry thought leaders Create value propositions that resonate with C-suite and operational buyers Drive Strategic Growth Partner with leadership to scale revenue Design and execute integrated campaigns that generate a qualified pipeline Define and monitor KPIs, optimizing with a data-driven approach Represent the company at industry events, analyst briefings, and client summits Optimize Marketing Operations Make pragmatic build-vs-buy decisions on martech, agencies, and outsourced resources Establish scalable marketing operations infrastructure Manage agencies and partnerships to extend reach Implement modern automation, attribution, and analytics platforms Balanced Leadership Proven ability to set strategic vision while also executing tactically 8+ years of progressive marketing leadership (Director, VP, or CMO) Experience scaling marketing teams in SaaS, consulting, or technology-enabled services Record of driving revenue growth from $10M → $30M+ or equivalent Proven experience working in sponsor-backed companies (PE or Growth Equity-backed preferred) Enterprise & Mid-Market Expertise Deep experience with ABM and complex B2B sales cycles (6–18 months) Familiarity with enterprise procurement and multi-stakeholder decision processes Ability to tailor messaging across Fortune 1000, mid-market, and services clients Demand Generation Mastery Demonstrated ability to build and optimize demand engines Consistent record of exceeding aggressive pipeline and revenue targets Expertise in attribution, funnel optimization, and ROI measurement Experience driving sales and marketing alignment Strategic Marketing Acumen Skilled at positioning complex solutions (SaaS, data/analytics, or compliance services) Strong storytelling ability for both technical and business leaders Data-driven approach with analytical rigor Excellent communication skills with C-suite presentation experience Compensation & Location Base Salary: Up to $180,000 Bonus: Annual bonus tied directly to revenue and pipeline targets Equity: Participation aligned with company growth and shareholder value creation Location: Prioritizing candidates in the
Northeast U.S.,
with the ability to be in-person for strategy sessions and client/customer meetings Seniority level
Seniority level Director Employment type
Employment type Full-time Job function
Job function Marketing Industries Software Development Referrals increase your chances of interviewing at LoneTree by 2x Inferred from the description for this job
Medical insurance Get notified about new Vice President Marketing jobs in
Greater Boston . VP, Strategic Marketing, Brand & Communications Development
VP, Global Marketing, Workspace Security
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Beverly, MA $190,000.00-$200,000.00 4 hours ago VP, Ecosystem Marketing & Developer Relations
Greater Boston $270,000.00-$310,000.00 6 hours ago Public Relations Vice President, Purpose
VICE PRESIDENT, ALUMNI RELATIONS, COMMUNICATIONS AND ENGAGEMENT, Advancement
VICE PRESIDENT, ALUMNI RELATIONS, COMMUNICATIONS AND ENGAGEMENT, Advancement
Boston, MA $176,250.00-$205,000.00 5 days ago Wakefield, MA $176,250.00-$205,000.00 5 days ago Senior Vice President - Property & Buildings MEP Leader
Senior Vice President - Property & Buildings MEP Leader
Assistant Vice President, Water Resources Engineering
Assistant Vice President, Water Resources Engineering
Boston, MA $111,200.00-$198,220.00 1 day ago Actuary & AVP - Retail and Canada Property Pricing
Waltham, MA $200,000.00-$250,000.00 4 hours ago Vice President of Transmission Engineering
Stoughton, MA $180,000.00-$220,000.00 23 hours ago Burlington, MA $140,000.00-$222,500.00 1 month ago Vice President of Platform Engineering - Facilities
Vice President of Marketing, North America
Chief Marketing Officer, Specialty Retail Brands
Boston, MA $216,000.00-$228,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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