Foxit Software Inc.
Senior Product Marketing Manager, API's
Foxit Software Inc., Alpharetta, Georgia, United States, 30239
About Foxit
Foxit is reshaping how the world works with documents. With over 700 million users worldwide, our solutions empower individuals and businesses to create, collaborate, and sign documents seamlessly across desktop, mobile, and cloud. As Foxit continues to expand its SaaS offerings—including industry-leading eSign and Document APIs—we’re looking for a proven
Senior Product Marketing Manager, APIs
to own go-to-market execution and deliver measurable demand generation results. Role Overview We are seeking a
Senior Product Marketing Manager (PMM), APIs
with a proven track record of
marketing APIs and driving measurable lead volume creation . This role is
not developer relations . Instead, you’ll operate as a
core product marketer , directly accountable for
demand generation pipeline, webinar programs, and lead output
tied to Foxit’s growing API product line (eSign, PDF, Connectors, Workflow APIs). You’ll partner cross-functionally with Product, Marketing, and Sales to design and execute campaigns that build developer and enterprise awareness, drive adoption, and convert interest into
qualified demand . Key Responsibilities Demand Generation & Pipeline Ownership Build and execute GTM campaigns that generate leads for Foxit’s API products. Own metrics for
lead creation, webinar-driven pipeline, and campaign ROI . Partner with demand gen and sales teams to ensure campaigns convert into opportunities. Programs & Campaigns Run
weekly webinars
showcasing API use cases, integrations, and workflows. Develop campaigns (digital, partner co-marketing, content syndication, events) that target both developers and enterprise decision-makers. Create tangible
programs for developer awareness
(quick-start guides, tutorials, integration showcases) designed to capture and convert leads. Product Messaging & Positioning Distill API product features (eSign, PDF, Connectors, etc.) into clear value props for technical and business buyers. Create campaign-ready assets (one-pagers, case studies, ROI calculators, webinar decks) tailored to HR, Sales, Procurement, and Legal workflows. Market Engagement & Feedback Partner with product teams to translate customer/developer feedback into improved positioning and campaigns. Track competitor GTM strategies (e.g., DocuSign, Adobe) and build differentiated campaigns that highlight Foxit’s developer-friendly pricing, speed, and integrations. Qualifications 6+ years in
product marketing or demand generation roles , with direct accountability for
pipeline creation . Proven experience
marketing APIs or developer-focused SaaS products . Track record of running
webinars and digital campaigns
that deliver measurable leads and opportunities. Strong GTM skills: messaging, positioning, campaign execution, KPI tracking. Comfort working cross-functionally with Product, Marketing, and Sales to align campaigns to pipeline goals. Excellent storyteller who can turn technical concepts into compelling business narratives. What Success Looks Like Weekly webinar program consistently driving
qualified leads . API campaign programs delivering
tangible pipeline growth . Strong alignment with Sales and Product Marketing to ensure campaigns accelerate API adoption. Positioning Foxit APIs as a go-to choice for enterprise workflows across HR, Sales, Procurement, and Legal.
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Senior Product Marketing Manager, APIs
to own go-to-market execution and deliver measurable demand generation results. Role Overview We are seeking a
Senior Product Marketing Manager (PMM), APIs
with a proven track record of
marketing APIs and driving measurable lead volume creation . This role is
not developer relations . Instead, you’ll operate as a
core product marketer , directly accountable for
demand generation pipeline, webinar programs, and lead output
tied to Foxit’s growing API product line (eSign, PDF, Connectors, Workflow APIs). You’ll partner cross-functionally with Product, Marketing, and Sales to design and execute campaigns that build developer and enterprise awareness, drive adoption, and convert interest into
qualified demand . Key Responsibilities Demand Generation & Pipeline Ownership Build and execute GTM campaigns that generate leads for Foxit’s API products. Own metrics for
lead creation, webinar-driven pipeline, and campaign ROI . Partner with demand gen and sales teams to ensure campaigns convert into opportunities. Programs & Campaigns Run
weekly webinars
showcasing API use cases, integrations, and workflows. Develop campaigns (digital, partner co-marketing, content syndication, events) that target both developers and enterprise decision-makers. Create tangible
programs for developer awareness
(quick-start guides, tutorials, integration showcases) designed to capture and convert leads. Product Messaging & Positioning Distill API product features (eSign, PDF, Connectors, etc.) into clear value props for technical and business buyers. Create campaign-ready assets (one-pagers, case studies, ROI calculators, webinar decks) tailored to HR, Sales, Procurement, and Legal workflows. Market Engagement & Feedback Partner with product teams to translate customer/developer feedback into improved positioning and campaigns. Track competitor GTM strategies (e.g., DocuSign, Adobe) and build differentiated campaigns that highlight Foxit’s developer-friendly pricing, speed, and integrations. Qualifications 6+ years in
product marketing or demand generation roles , with direct accountability for
pipeline creation . Proven experience
marketing APIs or developer-focused SaaS products . Track record of running
webinars and digital campaigns
that deliver measurable leads and opportunities. Strong GTM skills: messaging, positioning, campaign execution, KPI tracking. Comfort working cross-functionally with Product, Marketing, and Sales to align campaigns to pipeline goals. Excellent storyteller who can turn technical concepts into compelling business narratives. What Success Looks Like Weekly webinar program consistently driving
qualified leads . API campaign programs delivering
tangible pipeline growth . Strong alignment with Sales and Product Marketing to ensure campaigns accelerate API adoption. Positioning Foxit APIs as a go-to choice for enterprise workflows across HR, Sales, Procurement, and Legal.
#J-18808-Ljbffr