Easton Technical Products
Digital Media Coordinator
Easton Technical Products, Salt Lake City, Utah, United States, 84193
Create. Publish. Engage. Repeat.
About the Role:
The
Digital Media Coordinator
is a hands-on content creator and digital storyteller who fuels Easton's legendary archery brands with compelling media and campaign execution. From designing scroll-stopping visuals to capturing and producing video, this role blends creativity with strategy to build meaningful connections and grow a community of loyal brand enthusiasts.
You'll join a collaborative, detail-driven marketing team where bold ideas meet precise execution. It's fast-paced, content-heavy, and rooted in the passion of the outdoor lifestyle. The ideal candidate brings an appetite for storytelling, a sharp visual eye, and the technical skills to deliver digital content that inspires and engages.
Key Responsibilities:
Digital Content Creation & Publishing
Design and publish multimedia content, including graphics, animations, and video
Partner with advertisers to align promotions and source fresh content regularly
Create engaging educational media and product tutorials
Track digital trends and apply innovative ideas across social, blog, SEO, and email channels
Grow social media audiences, boost email engagement, and drive direct sales through impactful content
Report on campaign performance and share audience insights with marketing and sales teams
Develop and manage weekly email marketing campaigns while expanding and maintaining subscriber lists
E-Commerce Content Development:
Create product and brand content that improves user experience, drives engagement, and boosts online conversions and bolsters brand image
Marketing Support:
Support marketing efforts, including photography, video production, and planning
Provide marketing projects administrative support
Contribute to a variety of team initiatives, with flexibility to take on evolving priorities
Ideal Experience & Skills:
Demonstrated creative skills in video editing and storytelling
Planning, oversight, and execution of digital marketing projects
Strong organizational habits and attention to detail in managing multiple projects
A natural problem-solver with the ability to move projects from concept to completion
Familiarity or passion for archery, hunting, or outdoor sports is highly valued
Hands-on experience with Adobe Creative Suite ( Premiere Pro,
Photoshop, Illustrator, etc.)
Working knowledge of email marketing, SEO fundamentals, blogging, and social media tools
Background in digital media, marketing, communications, or equivalent experience
Capable video editor and content producer for various platforms, including YouTube and Instagram
Work Environment & Benefits:
Full-time hourly position based at Easton's Salt Lake City headquarters
Standard 40-hour workweek with occasional flexibility for deadlines or content shoots
Opportunities for travel to events and creative productions
Collaborative, creative work environment at the forefront of the archery industry
Comprehensive benefit package including:
Health, dental, life/disability coverage
Paid time off including sick, vacation & holidays
Retirement savings options with company match
Company and industry discounts
Make Your Mark
This role offers the chance to shape the digital voice and visual impact of a storied brand. Applicants should bring creative energy, technical know-how, and a passion for producing content that connects with the archery community and drives business results.
About Easton
Learn more about Easton Technical Products at https://eastonarchery.com/
About the Role:
The
Digital Media Coordinator
is a hands-on content creator and digital storyteller who fuels Easton's legendary archery brands with compelling media and campaign execution. From designing scroll-stopping visuals to capturing and producing video, this role blends creativity with strategy to build meaningful connections and grow a community of loyal brand enthusiasts.
You'll join a collaborative, detail-driven marketing team where bold ideas meet precise execution. It's fast-paced, content-heavy, and rooted in the passion of the outdoor lifestyle. The ideal candidate brings an appetite for storytelling, a sharp visual eye, and the technical skills to deliver digital content that inspires and engages.
Key Responsibilities:
Digital Content Creation & Publishing
Design and publish multimedia content, including graphics, animations, and video
Partner with advertisers to align promotions and source fresh content regularly
Create engaging educational media and product tutorials
Track digital trends and apply innovative ideas across social, blog, SEO, and email channels
Grow social media audiences, boost email engagement, and drive direct sales through impactful content
Report on campaign performance and share audience insights with marketing and sales teams
Develop and manage weekly email marketing campaigns while expanding and maintaining subscriber lists
E-Commerce Content Development:
Create product and brand content that improves user experience, drives engagement, and boosts online conversions and bolsters brand image
Marketing Support:
Support marketing efforts, including photography, video production, and planning
Provide marketing projects administrative support
Contribute to a variety of team initiatives, with flexibility to take on evolving priorities
Ideal Experience & Skills:
Demonstrated creative skills in video editing and storytelling
Planning, oversight, and execution of digital marketing projects
Strong organizational habits and attention to detail in managing multiple projects
A natural problem-solver with the ability to move projects from concept to completion
Familiarity or passion for archery, hunting, or outdoor sports is highly valued
Hands-on experience with Adobe Creative Suite ( Premiere Pro,
Photoshop, Illustrator, etc.)
Working knowledge of email marketing, SEO fundamentals, blogging, and social media tools
Background in digital media, marketing, communications, or equivalent experience
Capable video editor and content producer for various platforms, including YouTube and Instagram
Work Environment & Benefits:
Full-time hourly position based at Easton's Salt Lake City headquarters
Standard 40-hour workweek with occasional flexibility for deadlines or content shoots
Opportunities for travel to events and creative productions
Collaborative, creative work environment at the forefront of the archery industry
Comprehensive benefit package including:
Health, dental, life/disability coverage
Paid time off including sick, vacation & holidays
Retirement savings options with company match
Company and industry discounts
Make Your Mark
This role offers the chance to shape the digital voice and visual impact of a storied brand. Applicants should bring creative energy, technical know-how, and a passion for producing content that connects with the archery community and drives business results.
About Easton
Learn more about Easton Technical Products at https://eastonarchery.com/