Pink Lily
Manager of Influencer and Partnership Marketing
Pink Lily, Nashville, Tennessee, United States, 37247
Manager of Influencer and Partnership Marketing
Manager of Influencer and Partnership Marketing
Get AI-powered advice on this job and more exclusive features. Since launching in 2014, Pink Lily has become one of the leading direct-to-consumer women’s apparel brands in the US. Driven by our growing community of millions of customers and partners and our passionate, hard-working team, we are committed to our mission of empowering every woman to have the confidence to be her true self, by providing affordable, high quality, on-trend fashion that makes her feel beautiful. THE ROLE As the Manager of Influencer & Partnership Marketing, you will play a key role in driving awareness and affinity for the Pink Lily brand by leading our influencer marketing strategy and public relations efforts. You will manage influencer and ambassador relationships, source and activate new partners, and oversee execution of influencer campaigns that generate brand engagement, earned media, and customer acquisition. Additionally, you will serve as the primary liaison for PR efforts, helping to secure brand placements, media features, and impactful storytelling moments that extend Pink Lily’s reach. Success in this role requires strong relationship-building skills, deep experience in influencer and PR campaign execution, and the ability to balance creativity with performance-driven thinking. What You Will Accomplish Own day-to-day execution of the influencer and ambassador programs, including sourcing talent, managing outreach and negotiations, and overseeing content delivery and performance tracking. Build and maintain relationships with key influencers and brand ambassadors to support brand launches, seasonal campaigns, and always-on content strategies. Execute end-to-end influencer and brand collaboration campaigns, including go-to-market strategy, content briefing, coordination with creative and merchandising teams, and post-campaign analysis. Partner with cross-functional teams to align influencer strategy with product launches, marketing campaigns, and brand moments. Lead PR strategy and execution in collaboration with internal and external partners, including pitching media outlets, developing press materials, and identifying thought leadership and feature opportunities. Analyze campaign performance, influencer impact, and earned media value to inform strategy and optimize program ROI. Support event planning and on-site execution for influencer trips, press previews, and community-building activations. Monitor trends, identify emerging influencers and media opportunities, and proactively bring fresh, culturally relevant ideas to the table. What You Will Bring 5–7 years of marketing experience, with a focus on influencer marketing, ambassador programs, and PR in the DTC or fashion/lifestyle space. Demonstrated success managing high-volume influencer programs with a mix of micro and macro talent, while delivering measurable business results. Experience owning press outreach and media relationship management, with a track record of securing relevant coverage and visibility. A passion for storytelling, brand building, and creating authentic connections with audiences through influencers and media. Highly organized with strong project management skills and attention to detail. Comfortable working in a fast-paced, highly collaborative environment. A strong sense of cultural relevance and ability to identify and engage with tastemakers who align with the Pink Lily brand. Clear and persuasive communicator with strong writing and interpersonal skills. Pink Lily offers a complete benefits package including medical, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts. Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Pink Lily by 2x Sign in to set job alerts for “Manager of Influencer Marketing” roles.
Marketing Manager - Latin America (Books & Music)
Marketing Manager - Latin America (Books & Music)
Franklin, TN $56,175.00-$70,219.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Manager of Influencer and Partnership Marketing
Get AI-powered advice on this job and more exclusive features. Since launching in 2014, Pink Lily has become one of the leading direct-to-consumer women’s apparel brands in the US. Driven by our growing community of millions of customers and partners and our passionate, hard-working team, we are committed to our mission of empowering every woman to have the confidence to be her true self, by providing affordable, high quality, on-trend fashion that makes her feel beautiful. THE ROLE As the Manager of Influencer & Partnership Marketing, you will play a key role in driving awareness and affinity for the Pink Lily brand by leading our influencer marketing strategy and public relations efforts. You will manage influencer and ambassador relationships, source and activate new partners, and oversee execution of influencer campaigns that generate brand engagement, earned media, and customer acquisition. Additionally, you will serve as the primary liaison for PR efforts, helping to secure brand placements, media features, and impactful storytelling moments that extend Pink Lily’s reach. Success in this role requires strong relationship-building skills, deep experience in influencer and PR campaign execution, and the ability to balance creativity with performance-driven thinking. What You Will Accomplish Own day-to-day execution of the influencer and ambassador programs, including sourcing talent, managing outreach and negotiations, and overseeing content delivery and performance tracking. Build and maintain relationships with key influencers and brand ambassadors to support brand launches, seasonal campaigns, and always-on content strategies. Execute end-to-end influencer and brand collaboration campaigns, including go-to-market strategy, content briefing, coordination with creative and merchandising teams, and post-campaign analysis. Partner with cross-functional teams to align influencer strategy with product launches, marketing campaigns, and brand moments. Lead PR strategy and execution in collaboration with internal and external partners, including pitching media outlets, developing press materials, and identifying thought leadership and feature opportunities. Analyze campaign performance, influencer impact, and earned media value to inform strategy and optimize program ROI. Support event planning and on-site execution for influencer trips, press previews, and community-building activations. Monitor trends, identify emerging influencers and media opportunities, and proactively bring fresh, culturally relevant ideas to the table. What You Will Bring 5–7 years of marketing experience, with a focus on influencer marketing, ambassador programs, and PR in the DTC or fashion/lifestyle space. Demonstrated success managing high-volume influencer programs with a mix of micro and macro talent, while delivering measurable business results. Experience owning press outreach and media relationship management, with a track record of securing relevant coverage and visibility. A passion for storytelling, brand building, and creating authentic connections with audiences through influencers and media. Highly organized with strong project management skills and attention to detail. Comfortable working in a fast-paced, highly collaborative environment. A strong sense of cultural relevance and ability to identify and engage with tastemakers who align with the Pink Lily brand. Clear and persuasive communicator with strong writing and interpersonal skills. Pink Lily offers a complete benefits package including medical, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts. Pink Lily is an Equal Opportunity-Affirmative Action Employer – Minority / Disability / Gender / Identity / Sexual Orientation / Age / Veteran Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at Pink Lily by 2x Sign in to set job alerts for “Manager of Influencer Marketing” roles.
Marketing Manager - Latin America (Books & Music)
Marketing Manager - Latin America (Books & Music)
Franklin, TN $56,175.00-$70,219.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr