Heartland Business Systems
Digital Marketing Team Lead
Heartland Business Systems, Little Chute, Wisconsin, United States, 54140
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Digital Marketing Team Lead
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Heartland Business Systems 1 day ago Be among the first 25 applicants Join to apply for the
Digital Marketing Team Lead
role at
Heartland Business Systems Get AI-powered advice on this job and more exclusive features. Position Summary:
We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI. Job Type
Full-time
Description
Position Summary:
We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI.
The Digital Marketing Team Lead has a passion for digital marketing and innovation and will partner closely with our Marketing Manager to oversee the development and maintenance of our website. This individual will be responsible for ensuring that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy.
Responsibilities:
Develop and implement digital marketing strategies that align with our business goals and objectives Lead a small, nimble digital marketing team Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation Create and maintain an editorial calendar and a content pipeline for our digital channels Ensure that our digital marketing activities comply with industry standards and best practices Plan, implement, manage, and update the organization’s website Ensure that the website is user-friendly, functional, secure, and accurate Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization’s strategy and brand identity Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc. Conduct regular tests and audits to ensure website quality and efficiency Keep up with the latest web trends, best practices, and technologies Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.
Requirements
Competencies
Autonomy: Autonomy looks at the ability of the individual to complete assigned tasks with little oversight. Business Acumen: Business acumen looks at the ability of the individual to understand and discriminate between various business related topics and issues. This includes insight into, and understanding of, specialized business concepts. Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills Creative: Creative skills look at the ability of the individual to think in ways that produce something new or which lead to novel ideas. Detail Oriented: Detail orientation looks at the ability of the individual to pay meticulous attention to all aspects of a situation or task, no matter how small or seemingly unimportant. Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals. Initiative: Initiative looks at the ability of the individual to act and take steps to solve or settle an issue. Leadership: Leadership skills looks at how well the individual motivates and guides others to ensure performance in accordance with clear expectations and goals. It involves attracting, supporting, developing, and retaining a talented and diverse workforce. Project Management: Project management skills looks at the ability of the individual to demonstrate an understanding of planning, organizing, staffing, directing, and controlling work tasks. Sales Ability: Sales ability looks at whether an individual can use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Required Experience:
5+ years of proven experience in digital marketing 3+ years of B2B marketing experience Experience with website and social media strategy
Preferred Experience:
3+ years in B2B marketing within cybersecurity and/or technology service space Familiar with web design and development principles and practices, such as HTML, CSS, JavaScript, etc. Proficient in using various digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc.
Required Skills, Education and/ or Certifications:
Bachelor's degree in Marketing, Communications or Public Relations PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
Preferred Skills, Education and/ or Certifications:
Adobe Creative Cloud experience
Equal Opportunity Employer - Including Disabled and Veterans
#HBS Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Heartland Business Systems by 2x Get notified about new Marketing Team Lead jobs in
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Digital Marketing Team Lead
role at
Heartland Business Systems 1 day ago Be among the first 25 applicants Join to apply for the
Digital Marketing Team Lead
role at
Heartland Business Systems Get AI-powered advice on this job and more exclusive features. Position Summary:
We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI. Job Type
Full-time
Description
Position Summary:
We are looking for a creative and strategic Digital Marketing Team Lead to join us and help grow our online presence, boost conversions, increase engagement, and drive sales. In this role, you will work closely with the Marketing Manager to develop and implement digital marketing strategies that align with our company's mission, vision, and values. You will be responsible for planning, executing, and optimizing digital marketing projects and campaigns across various channels, such as web, email, social media, and display advertising. The ideal candidate will also have a strong understanding of SEO/SEM and generative AI.
The Digital Marketing Team Lead has a passion for digital marketing and innovation and will partner closely with our Marketing Manager to oversee the development and maintenance of our website. This individual will be responsible for ensuring that our website is user-friendly, secure, up-to-date, and aligned with our organizational goals and brand identity. This position will also be responsible for managing our social media accounts, which includes developing and executing our social media calendar to align with our content strategy.
Responsibilities:
Develop and implement digital marketing strategies that align with our business goals and objectives Lead a small, nimble digital marketing team Manage and oversee all aspects of our digital advertising and marketing campaigns, including budget, content, design, performance, and reporting Coordinate and collaborate with internal and external stakeholders, such as partners, marketing, sales, product, design, and development Monitor and analyze the effectiveness of our digital marketing using various metrics and tools, such as Google Analytics, HubSpot, SEO/SEM, email marketing, and social media analytics Identify and evaluate new opportunities and trends in the digital marketing landscape and provide recommendations for improvement and innovation Create and maintain an editorial calendar and a content pipeline for our digital channels Ensure that our digital marketing activities comply with industry standards and best practices Plan, implement, manage, and update the organization’s website Ensure that the website is user-friendly, functional, secure, and accurate Collaborate with marketing team members, product/service subject matter experts, and content creation staff to create and maintain website content that supports the organization’s strategy and brand identity Identify and implement strategies to improve website user experience, lead conversions, SEO, and PPC Troubleshoot and resolve any website issues, such as bugs, errors, broken links, security breaches, etc. Conduct regular tests and audits to ensure website quality and efficiency Keep up with the latest web trends, best practices, and technologies Ensure that the website complies with all relevant laws and regulations, such as privacy, accessibility, etc.
Requirements
Competencies
Autonomy: Autonomy looks at the ability of the individual to complete assigned tasks with little oversight. Business Acumen: Business acumen looks at the ability of the individual to understand and discriminate between various business related topics and issues. This includes insight into, and understanding of, specialized business concepts. Communication: Ability to promote understanding through exceptional written, oral, interpersonal, and presentation skills Creative: Creative skills look at the ability of the individual to think in ways that produce something new or which lead to novel ideas. Detail Oriented: Detail orientation looks at the ability of the individual to pay meticulous attention to all aspects of a situation or task, no matter how small or seemingly unimportant. Goal Oriented: Goal orientation looks at the ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals. Initiative: Initiative looks at the ability of the individual to act and take steps to solve or settle an issue. Leadership: Leadership skills looks at how well the individual motivates and guides others to ensure performance in accordance with clear expectations and goals. It involves attracting, supporting, developing, and retaining a talented and diverse workforce. Project Management: Project management skills looks at the ability of the individual to demonstrate an understanding of planning, organizing, staffing, directing, and controlling work tasks. Sales Ability: Sales ability looks at whether an individual can use appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
Required Experience:
5+ years of proven experience in digital marketing 3+ years of B2B marketing experience Experience with website and social media strategy
Preferred Experience:
3+ years in B2B marketing within cybersecurity and/or technology service space Familiar with web design and development principles and practices, such as HTML, CSS, JavaScript, etc. Proficient in using various digital marketing tools and platforms, such as WordPress, HubSpot, Mailchimp, LinkedIn Ads, Google Ads, etc.
Required Skills, Education and/ or Certifications:
Bachelor's degree in Marketing, Communications or Public Relations PC proficiency in Microsoft Office Word, Excel, PowerPoint, and Outlook
Preferred Skills, Education and/ or Certifications:
Adobe Creative Cloud experience
Equal Opportunity Employer - Including Disabled and Veterans
#HBS Seniority level
Seniority level Associate Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Heartland Business Systems by 2x Get notified about new Marketing Team Lead jobs in
Little Chute, WI . Marketing Team Lead - Badger State Brewing
Marketing Team Lead - Badger State Brewing
Director of Marketing & Product Strategy
Marketing & Business Operations Manager (2500 bbl/yr) - Lion's Tail Brewing Co.
Appleton, WI $85,000.00-$110,000.00 3 weeks ago Appleton, WI $109,100.00-$128,300.00 1 week ago Director of Vision Insurance Services-Green Bay, WI/Detroit, MI
Market Segment Manager - Precision Welding Solutions
Senior Account Executive-Maritime Workforce Solutions Partner
Green Bay, WI $78,936.00-$96,477.00 2 days ago ECommerce and Museum Boutique Supervisor
Marketing Specialist – Graphics Emphasis
Neenah, WI $105,740.00-$130,620.00 2 days ago Project Manager - Commercial Solutions Division
Neenah, WI $82,000.00-$132,800.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr