APP Group
Director of Global Communications, Celebrity and Influencers
APP Group, New York, New York, us, 10261
About APP Group
APP Group
is the Montreal-based parent company of Mackage and SOIA & KYO brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul. MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes. A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation. SOIA & KYO Founded in Montreal in 2004, SOIA & KYO celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA & KYO is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia. APP Group is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons. Job Summary We are looking for a visionary and strategic
Director of Global Communications, Celebrity and Influencers
to define and amplify our brands global presence. In this role, you will craft and implement high-impact PR strategies that enhance brand visibility and foster strong relationships with media, influencers, and key stakeholders. Reporting to the Vice President of Marketing, you will work cross-functionally to ensure a cohesive and compelling brand narrative across all global markets. You will be responsible for overseeing all press releases, pitching and developing a gifting startegy targeted at relevent influencers and celebrities to grow brand desireability. What youll do Develop and execute a global PR strategy aligned with our brands visions, business objectives, and market positioning. Act as brands storyteller, ensuring consistent and compelling messaging across all channels for both Mackage and SOIA&KYO. Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance. Create and maximize exposure through events, retail openings, collections launches and collaborations. Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brand presence. In partnership with Vice President of Marketing, manage influencers and celebrities' agreements Oversee press releases, media pitches, and communication strategies. Develop protocols for handling social media and public controversies. Collaborate with marketing, ecommerce and creative teams to ensure PR efforts align with campaign objectives. Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence. Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation. What youll bring Education: Bachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 8 to 10 years of experience in public relations, communications, or brand strategy in the fashion and/or luxury industry. Technical skills & competencies: Proven track record in global PR campaign execution, media relations, and crisis management. Strong relationships with top fashion, luxury, and business journalists, editors, and influencers. Exceptional written and verbal communication skills; multilingual proficiency is a plus. Experience working in fast-paced, high-profile luxury or fashion brands with global reach. Prior experience managing and developing teams. We want to get to know you #J-18808-Ljbffr
is the Montreal-based parent company of Mackage and SOIA & KYO brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul. MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes. A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation. SOIA & KYO Founded in Montreal in 2004, SOIA & KYO celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA & KYO is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia. APP Group is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons. Job Summary We are looking for a visionary and strategic
Director of Global Communications, Celebrity and Influencers
to define and amplify our brands global presence. In this role, you will craft and implement high-impact PR strategies that enhance brand visibility and foster strong relationships with media, influencers, and key stakeholders. Reporting to the Vice President of Marketing, you will work cross-functionally to ensure a cohesive and compelling brand narrative across all global markets. You will be responsible for overseeing all press releases, pitching and developing a gifting startegy targeted at relevent influencers and celebrities to grow brand desireability. What youll do Develop and execute a global PR strategy aligned with our brands visions, business objectives, and market positioning. Act as brands storyteller, ensuring consistent and compelling messaging across all channels for both Mackage and SOIA&KYO. Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance. Create and maximize exposure through events, retail openings, collections launches and collaborations. Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brand presence. In partnership with Vice President of Marketing, manage influencers and celebrities' agreements Oversee press releases, media pitches, and communication strategies. Develop protocols for handling social media and public controversies. Collaborate with marketing, ecommerce and creative teams to ensure PR efforts align with campaign objectives. Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence. Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation. What youll bring Education: Bachelors degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 8 to 10 years of experience in public relations, communications, or brand strategy in the fashion and/or luxury industry. Technical skills & competencies: Proven track record in global PR campaign execution, media relations, and crisis management. Strong relationships with top fashion, luxury, and business journalists, editors, and influencers. Exceptional written and verbal communication skills; multilingual proficiency is a plus. Experience working in fast-paced, high-profile luxury or fashion brands with global reach. Prior experience managing and developing teams. We want to get to know you #J-18808-Ljbffr