Channel Impact
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Digital Marketing Specialist
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Channel Impact 1 day ago Be among the first 25 applicants Join to apply for the
Digital Marketing Specialist
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Channel Impact Direct message the job poster from Channel Impact Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join usto grow your career and be recognized as one of the best and brightest experts in the partner community. Channel Impact is seeking a strategic and hands-on
Digital Marketing Specialist
to lead and execute the paid digital advertising strategy for our client. This role is essential in driving awareness, engagement, and pipeline growth through effective execution across display, paid social, and paid search. In this role, you will play a key role in Account-Based Marketing (ABM) initiatives, collaborating closely with SDRs and sales to ensure campaigns reach and convert high-value target accounts. The ideal candidate brings a strong performance marketing mindset, deep experience in paid media, and a passion for aligning marketing and sales efforts to accelerate revenue.
This is a full-time, salaried position with benefits for an onsite worker in the Santa Clara, CA area. What You Will Do: Lead the development and execution of full-funnel paid campaigns across: Display advertising (programmatic, retargeting); LinkedIn (sponsored content, ABM targeting); Google Ads (Search, Display, Performance Max) Manage and optimize media budgets and bidding strategies to drive efficiency and pipeline. Own vendor/platform relationships and campaign calendar. Partner with the ABM team to develop digital programs targeting strategic accounts. Align closely with Sales Development Reps (SDR) and Sales to support outbound motions with digital air cover. Provide insights and performance feedback to SDR and sales teams to optimize conversion points. Optimize ad creative, targeting, and bidding using data-driven experimentation. Track and report on key metrics such as Click Through Rate, Cost-Per-Click, Cost-Per-Lead, pipeline contribution, and ROI. Create dashboards and campaign summaries for internal stakeholders. Collaborate with campaign managers and content teams to align messaging across assets. Work with web and design teams to develop and optimize high-performing landing pages. Ensure proper tagging and tracking for attribution and lead flow into marketing automation and CRM systems. What You Bring: 3-5 years of experience in digital marketing, including hands-on management of paid media campaigns for a high tech comp any (REQUIRED) Familiarity with ABM tools such as 6sense, Demandbase, or RollWorks
(REQUIRED) Proven track record in B2B marketing, especially in SaaS or enterprise technology environments. Experience building and executing campaigns as part of ABM programs. Strong collaboration skills and comfort working directly with SDRs and sales teams. Proficiency in Google Ads, LinkedIn Campaign Manager, programmatic platforms. Skilled in analytics platforms (e.g., Google Analytics), CRM (Salesforce), and MAPs (Marketo, HubSpot). Highly analytical and detail-oriented with strong project management skills. Knowledge of SEO, content marketing, and how it complements paid strategy, a plus. Familiarity with multi-touch attribution and intent data, a plus. l Competitive compensation commensurate with experience Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance Flexible Paid Time Off Paid Holidays 401k & Company Match Learning & Development Stipend Employee Referral Bonus Channel Impact is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or other applicable legally protected characteristics. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
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IT Services and IT Consulting and Information Technology & Services Referrals increase your chances of interviewing at Channel Impact by 2x Inferred from the description for this job
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Digital Marketing Specialist
role at
Channel Impact 1 day ago Be among the first 25 applicants Join to apply for the
Digital Marketing Specialist
role at
Channel Impact Direct message the job poster from Channel Impact Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join usto grow your career and be recognized as one of the best and brightest experts in the partner community. Channel Impact is seeking a strategic and hands-on
Digital Marketing Specialist
to lead and execute the paid digital advertising strategy for our client. This role is essential in driving awareness, engagement, and pipeline growth through effective execution across display, paid social, and paid search. In this role, you will play a key role in Account-Based Marketing (ABM) initiatives, collaborating closely with SDRs and sales to ensure campaigns reach and convert high-value target accounts. The ideal candidate brings a strong performance marketing mindset, deep experience in paid media, and a passion for aligning marketing and sales efforts to accelerate revenue.
This is a full-time, salaried position with benefits for an onsite worker in the Santa Clara, CA area. What You Will Do: Lead the development and execution of full-funnel paid campaigns across: Display advertising (programmatic, retargeting); LinkedIn (sponsored content, ABM targeting); Google Ads (Search, Display, Performance Max) Manage and optimize media budgets and bidding strategies to drive efficiency and pipeline. Own vendor/platform relationships and campaign calendar. Partner with the ABM team to develop digital programs targeting strategic accounts. Align closely with Sales Development Reps (SDR) and Sales to support outbound motions with digital air cover. Provide insights and performance feedback to SDR and sales teams to optimize conversion points. Optimize ad creative, targeting, and bidding using data-driven experimentation. Track and report on key metrics such as Click Through Rate, Cost-Per-Click, Cost-Per-Lead, pipeline contribution, and ROI. Create dashboards and campaign summaries for internal stakeholders. Collaborate with campaign managers and content teams to align messaging across assets. Work with web and design teams to develop and optimize high-performing landing pages. Ensure proper tagging and tracking for attribution and lead flow into marketing automation and CRM systems. What You Bring: 3-5 years of experience in digital marketing, including hands-on management of paid media campaigns for a high tech comp any (REQUIRED) Familiarity with ABM tools such as 6sense, Demandbase, or RollWorks
(REQUIRED) Proven track record in B2B marketing, especially in SaaS or enterprise technology environments. Experience building and executing campaigns as part of ABM programs. Strong collaboration skills and comfort working directly with SDRs and sales teams. Proficiency in Google Ads, LinkedIn Campaign Manager, programmatic platforms. Skilled in analytics platforms (e.g., Google Analytics), CRM (Salesforce), and MAPs (Marketo, HubSpot). Highly analytical and detail-oriented with strong project management skills. Knowledge of SEO, content marketing, and how it complements paid strategy, a plus. Familiarity with multi-touch attribution and intent data, a plus. l Competitive compensation commensurate with experience Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance Flexible Paid Time Off Paid Holidays 401k & Company Match Learning & Development Stipend Employee Referral Bonus Channel Impact is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or other applicable legally protected characteristics. Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing Industries
IT Services and IT Consulting and Information Technology & Services Referrals increase your chances of interviewing at Channel Impact by 2x Inferred from the description for this job
401(k) Medical insurance Vision insurance Disability insurance Get notified about new Digital Marketing Specialist jobs in
San Jose, CA . Integrated Marketing Manager- Global Marketing
San Jose, CA $112,356.00-$211,112.00 1 week ago Associate Manager, Influencer Marketing - Fenty
San Francisco Bay Area $79,900.00-$99,900.00 2 weeks ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Sr. Marketing Manager II, Paid Media - Small Business
Mountain View, CA $149,000.00-$233,000.00 6 days ago Mountain View, CA $137,000.00-$201,000.00 6 days ago Product Marketing Manager, Subscriptions and Customer Growth
Mountain View, CA $141,000.00-$207,000.00 5 days ago San Jose, CA $80,000.00-$90,000.00 1 month ago Brand Marketing Manager, Cross-Family of Apps
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San Jose, CA $84,500.00-$140,250.00 2 months ago Product Marketing Manager, General Market Ads
Menlo Park, CA $158,000.00-$223,000.00 2 weeks ago Sunnyvale, CA $137,000.00-$201,000.00 1 week ago Livermore, CA $77,000.00-$115,600.00 1 week ago Digital Marketing Manager- Nationally Recognized Healthcare Company
Mountain View, CA $120,000.00-$150,000.00 2 days ago Product Marketing & Operations Manager (Gen AI)
San Jose, CA $103,200.00-$244,888.00 2 weeks ago San Jose, CA $128,000.00-$244,889.00 3 weeks ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Social Media Specialist B2B - Remote Work
Santa Clara, CA $108,000.00-$212,750.00 4 days ago Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago Global Marketing Manager, Trust and Safety
San Jose, CA $112,356.00-$211,112.00 1 week ago Devices Product Marketing Manager, Pixel and Nest
Mountain View, CA $114,000.00-$163,000.00 15 hours ago San Jose, CA $68,480.00-$83,500.00 2 weeks ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr