Social Media Manager and Content Creator

Who we are: Zenwise is redefining gut health with smart, science-backed supplements. From probiotics to digestive enzymes to complete wellness formulas, we make gut health simple, effective, and approachable. What we’re looking for: We’re looking for a creative, trend-savvy Social Media Manager & Content Creator to own our brand’s presence on our social media platforms. This role blends strategy and hands-on creation, you’ll ideate, shoot, edit, and publish content that brings our brand to life across entertainment, education, lifestyle, and behind-the-scenes storytelling. What You’ll Do: Content Strategy & Execution Develop and manage a social media content calendar built around our key pillars. Stay ahead of trends on TikTok and Instagram, identifying opportunities for memes, trending sounds, and skits that align with our brand voice. Translate brand campaigns, product launches, and cultural moments into engaging social-first content. Build series-style content that can run episodically to drive consistent engagement and audience retention. Ensure all content reflects our brand personality, voice, and visual identity while staying optimized for each platform. Collaborate with internal teams (creative, marketing, product) to align content with broader brand initiatives. Regularly review analytics to refine strategies, test new formats, and double down on what resonates most with the audience. Content Creation Concept, write, shoot, and edit engaging short-form video content optimized for TikTok, Instagram, and emerging platforms. Experiment with skits, social experiments, and storytelling formats to keep content fresh, relatable, and shareable. Repurpose content across channels while tailoring it to fit the unique culture, tone, and algorithms of each platform. Ensure a consistent brand voice, visual identity, and storytelling style across all creative outputs. Capture behind-the-scenes footage, day-in-the-life content, packaging processes, and team culture to humanize the brand. Collaborate with internal team members and external creators/partners for content opportunities. Analytics & Growth Track performance across social media channels, adjusting strategies based on engagement and reach. Report on KPIs to continuously improve results and grow followers into loyal fans. Who You Are: A digital native with a deep understanding of TikTok and Instagram culture. Experienced in short-form video creation (filming and editing). Comfortable in front of and behind the camera. Passionate about building community, not just pushing content. Qualifications: 2+ years of social media or content creation experience (brand or personal creator). Strong video editing skills for TikTok/Instagram formats. Excellent copywriting skills for captions and hooks. Photography skills (nice to have). Ability to work hybrid in Carlsbad, CA. Why Join Us: This is your chance to help shape and grow a brand’s voice from the inside out. You’ll have creative freedom to experiment, push boundaries, and bring bold ideas to life while building a community around wellness, lifestyle, and culture.

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