Red Bull Gruppe
Director, Publicity & Communications
Red Bull Gruppe, West Hollywood, California, United States, 90069
RedBull Records is a comprehensive independent record label committed to the long-term development of artists, featuring a diverse range of genres. The Director of Publicity & Communications will be responsible for overseeing all publicity efforts for the label and its artists, with the goal of driving discovery, enhancing their profiles, and increasing brand awareness. This role entails managing the publicity strategies for the artists, handling the label’s corporate communications, and coordinating with external publicists.
Responsibilities
Develop and execute publicity strategies for RedBull Records artists, setting both short-term and long-term goals, as well as press targets, to enhance their public profile and increase exposure.
Obtain national and regional press coverage for the artists across various media platforms, including print, online, and television.
Coordinate invitations for artists to attend red carpet events, parties, and award shows to boost their visibility and recognition.
Ensure press attendance and secure media coverage for live performances, festivals, and other events.
Hire and oversee external PR firms as needed in regions such as the US, EU/UK, and the rest of the world (ROW).
Foster strong and authentic relationships with media outlets, leveraging these connections to benefit RedBull Records and its artists.
Inform management teams and artists about the media landscape and the importance of publicity, encouraging efforts related to public relations.
Manage press inquiries and organize interviews with artists, whether remotely or in-person during designated press days.
Support artists during press/promotional events and other relevant appearances.
Lead publicity and corporate communication initiatives, ensuring alignment with RedBull's brand guidelines. Handle corporate PR inquiries and requests.
Pitch profiles and press coverage opportunities for key executives, including arranging panel appearances and preparing them for engagements.
Coordinate with global brand communication teams, distributing assets and scheduling interviews across various brand verticals.
Provide monthly label highlights for inclusion in brand newsletters.
Write press releases, media alerts, and other promotional materials for artists.
Maintain relationships with writers to produce artist materials, such as biographies.
Prepare and distribute weekly press reports to internal and external teams.
Guide the coordinator in managing assets and reporting press coverage.
Qualifications
5+ years experience publicizing and promoting artists/entertainers with a proven track record.
Experience in corporate communications, brand management, and developing executive profiles.
Bachelor’s degree preferred.
Exceptional writing and editing skills.
Proficient in negotiation, influence, and relationship management.
Experience in crisis management and making decisions under pressure.
Understanding of current global media trends and emerging channels.
Self-motivated with strong follow-through, problem-solving, and anticipation skills.
Strong representation skills for the company’s brand.
Additional Details
Travel 20-30%
Permanent position
Benefits eligible
Join Our Team Apply now and share your personal style, what motivates you, and why you see this opportunity with us.
This position is open to U.S. citizens, permanent residents, or individuals authorized to work in the U.S. on a valid visa. Salary range: $85,260 – $128,040 + incentives. Benefits include Medical, Dental, Vision, 401k, PTO, and more. Red Bull Records is an Equal Opportunity Employer.
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Responsibilities
Develop and execute publicity strategies for RedBull Records artists, setting both short-term and long-term goals, as well as press targets, to enhance their public profile and increase exposure.
Obtain national and regional press coverage for the artists across various media platforms, including print, online, and television.
Coordinate invitations for artists to attend red carpet events, parties, and award shows to boost their visibility and recognition.
Ensure press attendance and secure media coverage for live performances, festivals, and other events.
Hire and oversee external PR firms as needed in regions such as the US, EU/UK, and the rest of the world (ROW).
Foster strong and authentic relationships with media outlets, leveraging these connections to benefit RedBull Records and its artists.
Inform management teams and artists about the media landscape and the importance of publicity, encouraging efforts related to public relations.
Manage press inquiries and organize interviews with artists, whether remotely or in-person during designated press days.
Support artists during press/promotional events and other relevant appearances.
Lead publicity and corporate communication initiatives, ensuring alignment with RedBull's brand guidelines. Handle corporate PR inquiries and requests.
Pitch profiles and press coverage opportunities for key executives, including arranging panel appearances and preparing them for engagements.
Coordinate with global brand communication teams, distributing assets and scheduling interviews across various brand verticals.
Provide monthly label highlights for inclusion in brand newsletters.
Write press releases, media alerts, and other promotional materials for artists.
Maintain relationships with writers to produce artist materials, such as biographies.
Prepare and distribute weekly press reports to internal and external teams.
Guide the coordinator in managing assets and reporting press coverage.
Qualifications
5+ years experience publicizing and promoting artists/entertainers with a proven track record.
Experience in corporate communications, brand management, and developing executive profiles.
Bachelor’s degree preferred.
Exceptional writing and editing skills.
Proficient in negotiation, influence, and relationship management.
Experience in crisis management and making decisions under pressure.
Understanding of current global media trends and emerging channels.
Self-motivated with strong follow-through, problem-solving, and anticipation skills.
Strong representation skills for the company’s brand.
Additional Details
Travel 20-30%
Permanent position
Benefits eligible
Join Our Team Apply now and share your personal style, what motivates you, and why you see this opportunity with us.
This position is open to U.S. citizens, permanent residents, or individuals authorized to work in the U.S. on a valid visa. Salary range: $85,260 – $128,040 + incentives. Benefits include Medical, Dental, Vision, 401k, PTO, and more. Red Bull Records is an Equal Opportunity Employer.
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