Director, Product Management – Market Strategy & GTM, HealthTech

Join to apply for the Director, Product Management – Market Strategy & GTM, HealthTech role at IMO Health

Join to apply for the Director, Product Management – Market Strategy & GTM, HealthTech role at IMO Health

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IMO Health is seeking a strategic and execution-oriented commercial leader to shape and drive our success in the HealthTech market segment — in close partnership with our COO and cross-functional leadership. This is a Director-level individual contributor role that blends big-picture thinking with hands-on execution, focused on identifying market opportunities, aligning the right solutions to meet customer needs, and accelerating adoption.
You’ll work across our product portfolio to tailor and package offerings that best fit the HealthTech segment, and play a central role in how those solutions are positioned, priced, and brought to market. While this is not a technical product role, it requires a deep understanding of HealthTech buyers, a strong executive presence, and the ability to lead cross-functional efforts with confidence and credibility.
You’ll collaborate closely with platform product teams, sales, marketing, and services — acting as the go-to leader for HealthTech strategy, commercialization, and go-to-market execution.
What You'll Do

• Own IMO Health’s success in the HealthTech segment — measured by segment growth, adoption, and market traction.
• Be the commercial owner of the HealthTech solution: align portfolio offerings to customer needs, articulate value, and build market momentum.
• Define the commercialization strategy for the segment and partner with commercialization and product marketing teams to ensure effective execution.
• Partner closely with the COO, as well as leaders in Product, Sales, and Services, to shape market strategy and prioritize execution.
• Serve as the HealthTech solution voice internally and externally: in analyst briefings, strategic client conversations, and internal enablement efforts.
• Develop sales and go-to-market enablement tools in collaboration with commercialization and product marketing teams.
• Collaborate cross-functionally across product, platform, marketing, and engineering teams to ensure alignment and timely execution.
  

What You'll Need

• Bachelor’s degree required; MBA strongly preferred, ideally with a focus on marketing, strategy, or healthcare innovation.
• 10+ years of experience in product marketing, commercialization, or strategic product management roles within healthcare technology (HealthTech, Digital Health, or HIT).
• Proven success working across a portfolio or platform to deliver customer-facing solutions tailored to specific market segments.
• Deep understanding of the HealthTech landscape, including buyer needs, market dynamics, and industry influencers.
• Excellent executive presence and communication skills — confident presenting to internal leadership, strategic customers, and cross-functional stakeholders.
• Strong ability to build trust, lead cross-functional initiatives, and influence without direct authority.
• Experience working in matrixed environments, with demonstrated success aligning stakeholders across product, engineering, marketing, and commercial functions.
• Strategic mindset with hands-on execution ability — from message development to sales enablement.
• A passion for improving healthcare through technology — and the curiosity and drive to translate market needs into commercial growth.
  

$160,000 - $200,000 a year
Compensation at IMO Health is determined by job level, role requirements, and each candidate’s experience, skills, and location. The listed base pay represents the target for new hires with individual compensation varying accordingly. These figures exclude potential bonuses, equity, or sales incentives, which may also be part of the total compensation package. Our recruiter will provide additional details during the hiring process.
IMO Health also offers a comprehensive benefits package. To learn more, please visit IMO Health’s Careers Page .

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  IT Services and IT Consulting, Software Development, and Hospitals and Health Care

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