Vice President of Mass Market Engagement

Vice President of Mass Market Engagement About the Company Mission-led human rights agency for victims of slavery & other forms of oppression Industry Non-Profit Organization Management Type Non Profit Founded 1997 Employees 1001-5000 Categories Association Bonded Labour Ijm International Justice Mission Sex Trafficking Specialties human rights anti-slavery justice and legal aid Business Classifications B2C About the Role The Company is seeking a Global Vice President for Mass Market Engagement to lead the strategic growth of its mass audience revenue. The successful candidate will be responsible for developing and executing integrated strategies that drive lead generation, acquisition, retention, and supporter experience through various mass channels. This role requires a dynamic, results-driven leader with a strong background in fundraising, direct response marketing, digital acquisition, or consumer engagement. The VP will oversee the creation and performance of mass market fundraising products and seasonal campaigns, ensuring they are aligned with the company's brand and mission. A key focus will be on optimizing the donor journey to increase lifetime value and fostering a high-performing team culture. Candidates for the Global Vice President position should have 12-15 years' of experience in relevant roles, with a proven track record of revenue growth and success in multichannel mass marketing strategies. The role demands a strategic thinker with strong analytical skills, a data-driven approach, and the ability to lead teams through change. Experience with CRM systems, donor journey design, and marketing automation platforms is essential. The ideal candidate will be a collaborative leader with excellent communication and influence skills, capable of managing vendors, creative teams, and media agencies. A mature orthodox Christian faith, as defined by the Apostles' Creed, and a strong ethic of service are also required, reflecting the company's values and mission. Hiring Manager Title Chief Marketing Officer Travel Percent Less than 10% Functions Sales/Revenue Account Management/Optimization