Traditional Medicinals, Inc.
Director of Creative and Brand Content
Traditional Medicinals, Inc., Rohnert Park, California, United States, 94928
Summary
The Director of Creative and Brand Content is responsible for elevating and evolving the Traditional Medicinals brand across all consumer and customer touchpoints. This role blends hands-on creative leadership with strategic oversight and cross-functional integration. This leader will shape the visual identity of the brand and steward its application across campaigns, retail, content, and digital. They will also serve as a key internal partner to our agency collaborators—ensuring consistency, cohesion, and excellence across all creative executions. This role bridges the gap between strategy and creative direction, ensuring that what the brand says and how it looks are always aligned, impactful, and beautifully executed.
This role will oversee the internal design team and work closely with teams across marketing, sales, innovation, and ecommerce to ensure brand consistency and storytelling alignment. This is a highly collaborative and strategic position ideal for a design leader who can bridge big ideas with disciplined execution. Deliver strategic, high-level and long-term perspective, while maintaining focus on detail oriented immediate needs. Proactively anticipate stakeholder needs, collaborate on strategy and timing, and refine execution to ensure optimized, effective campaigns and deliverables that are not just reactionary.
Responsibilities
Lead the evolution and execution of TM's visual identity and creative standards
Partner with external agencies to co-develop campaigns and brand platforms, ensuring internal brand alignment and visual continuity
Act as internal brand design expert and integrator—bridging shopper, ecommerce, social, and content teams
Oversee and elevate design output across brand marketing, retail sell-in tools, packaging, and digital
Manage and mentor a team of 2 graphic designers, fostering growth, creativity, and accountability
Collaborate with content, innovation, and channel teams to ensure design excellence across all formats and media
Serve as creative lead for internal initiatives including brand guidelines, toolkit development, and omnichannel storytelling systems
Develop scalable, modular design systems and templates that support both evergreen and campaign efforts
Support cross-functional rollout of new campaigns and brand evolutions with strategic design leadership
Work with agencies, freelancers, photographers, and vendors as needed to bring ideas to life
Own the design team's workflow systems, assets, usage rights, prioritization, and resource planning
Define campaign narratives and content themes in partnership with brand and marketing stakeholders. Partner in strategic planning.
Oversee creative briefing process for internal teams and external partners, ensuring alignment between strategy, visuals, and messaging
Ensure brand storytelling is consistent across all touchpoints, bridging visual and verbal expression for maximum impact
Lead strategic content planning across channels, including email, social, retail, influencer, and PR, to ensure cohesive storytelling and timing
Guide content creator and influencer partnerships—sourcing, briefing, and reviewing assets for brand and storytelling alignment
Partner with social and content leads to shape the direction of organic and paid content, ensuring channel-native storytelling supports broader brand goals
Qualifications Experience/Education:
Bachelor's degree in Design, Visual Communication, or related field
10+ years of experience in brand, marketing, or agency design roles, including 3+ in a leadership capacity
Proven success leading design within a consumer brand (CPG or wellness preferred)
Experience collaborating directly with agencies and creative partners
Deep familiarity with designing across retail, ecommerce, digital, and social and influencer channels
Experience developing and scaling design/project management tools, systems, and teams, that support storytelling across formats and channels
Experience working with creative brief development, content calendars, and multi-channel planning tools
Knowledge/Skills:
Strong design fundamentals and deep understanding of visual systems
Ability to lead strategic design conversations, not just executional work
Comfortable guiding both big-picture thinking and hands-on creative
Highly collaborative, with a track record of integrating with cross-functional teams
Skilled in Adobe Creative Suite and design production processes
Strong communicator with the ability to present design strategy and rationale to senior leadership
Fluent in balancing brand storytelling, campaign needs, resources and priorities
Work Style & Expectations
Proactive, strategic, and solutions-oriented
Committed to continuous improvement and creative excellence
Passionate about mission-driven brands and wellness
Thrives at the intersection of strategy and execution: where brand, content, and design come together to drive impact.
Travel Requirements
Limited travel expected, with occasional vendor or agency visits as needed
The compensation range is $160,000 - $210,000 . Compensation is determined based on non-discriminatory, business-related factors, including but not limited to training, experience, education and/or professional certifications, geographic location, and market data.
Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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This role will oversee the internal design team and work closely with teams across marketing, sales, innovation, and ecommerce to ensure brand consistency and storytelling alignment. This is a highly collaborative and strategic position ideal for a design leader who can bridge big ideas with disciplined execution. Deliver strategic, high-level and long-term perspective, while maintaining focus on detail oriented immediate needs. Proactively anticipate stakeholder needs, collaborate on strategy and timing, and refine execution to ensure optimized, effective campaigns and deliverables that are not just reactionary.
Responsibilities
Lead the evolution and execution of TM's visual identity and creative standards
Partner with external agencies to co-develop campaigns and brand platforms, ensuring internal brand alignment and visual continuity
Act as internal brand design expert and integrator—bridging shopper, ecommerce, social, and content teams
Oversee and elevate design output across brand marketing, retail sell-in tools, packaging, and digital
Manage and mentor a team of 2 graphic designers, fostering growth, creativity, and accountability
Collaborate with content, innovation, and channel teams to ensure design excellence across all formats and media
Serve as creative lead for internal initiatives including brand guidelines, toolkit development, and omnichannel storytelling systems
Develop scalable, modular design systems and templates that support both evergreen and campaign efforts
Support cross-functional rollout of new campaigns and brand evolutions with strategic design leadership
Work with agencies, freelancers, photographers, and vendors as needed to bring ideas to life
Own the design team's workflow systems, assets, usage rights, prioritization, and resource planning
Define campaign narratives and content themes in partnership with brand and marketing stakeholders. Partner in strategic planning.
Oversee creative briefing process for internal teams and external partners, ensuring alignment between strategy, visuals, and messaging
Ensure brand storytelling is consistent across all touchpoints, bridging visual and verbal expression for maximum impact
Lead strategic content planning across channels, including email, social, retail, influencer, and PR, to ensure cohesive storytelling and timing
Guide content creator and influencer partnerships—sourcing, briefing, and reviewing assets for brand and storytelling alignment
Partner with social and content leads to shape the direction of organic and paid content, ensuring channel-native storytelling supports broader brand goals
Qualifications Experience/Education:
Bachelor's degree in Design, Visual Communication, or related field
10+ years of experience in brand, marketing, or agency design roles, including 3+ in a leadership capacity
Proven success leading design within a consumer brand (CPG or wellness preferred)
Experience collaborating directly with agencies and creative partners
Deep familiarity with designing across retail, ecommerce, digital, and social and influencer channels
Experience developing and scaling design/project management tools, systems, and teams, that support storytelling across formats and channels
Experience working with creative brief development, content calendars, and multi-channel planning tools
Knowledge/Skills:
Strong design fundamentals and deep understanding of visual systems
Ability to lead strategic design conversations, not just executional work
Comfortable guiding both big-picture thinking and hands-on creative
Highly collaborative, with a track record of integrating with cross-functional teams
Skilled in Adobe Creative Suite and design production processes
Strong communicator with the ability to present design strategy and rationale to senior leadership
Fluent in balancing brand storytelling, campaign needs, resources and priorities
Work Style & Expectations
Proactive, strategic, and solutions-oriented
Committed to continuous improvement and creative excellence
Passionate about mission-driven brands and wellness
Thrives at the intersection of strategy and execution: where brand, content, and design come together to drive impact.
Travel Requirements
Limited travel expected, with occasional vendor or agency visits as needed
The compensation range is $160,000 - $210,000 . Compensation is determined based on non-discriminatory, business-related factors, including but not limited to training, experience, education and/or professional certifications, geographic location, and market data.
Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.
We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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