Senior Web3 Growth Marketing Manager

Get AI-powered advice on this job and more exclusive features. Reporting to the Head of Marketing, this role involves orchestrating the growth marketing strategy and deployment, executing airdrop campaigns, and fostering vibrant community growth to establish a strong presence in the Web3 space. The ideal candidate will leverage their deep understanding of Web3 growth marketing to drive user acquisition, engagement, and retention through targeted campaigns and community-building initiatives. Leveraging on-chain analytics tools and testing. Main responsibilities: Execute all marketing efforts with a hands-on approach. Create, Implement integrated campaigns, starting with strategy and brief, and work on executing campaigns and outcomes Define the KPIs and review campaign performance metrics and analytics to ensure expected ROI Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth. Partner up with the product team to manage the go-to-market planning for feature launches. Conceptualise integrated marketing campaigns across events, email, web, social, and earned media for UA to execute Strategize and execute a potential Token Generation Event, ensuring alignment with project goals, and community expectations, coordinating with cross-functional teams for maximum impact. Co-Marketing: Leverage partnerships to amplify reach within on-chain communities, enhancing project visibility. Airdrop Campaigns: Support airdrop strategies to grow the user base, using on-chain tools like Dune Analytics to track participation and optimize outcomes. Alongside other teams and agency Requirements: +8 years of experience in growth marketing, performance marketing, or web strategy in high-growth tech or crypto companies. +3 years of managerial experience, working at an exchange (centralised or decentralised), wallet or L1, alongside product, or community teams. Past experience in managing the launch of token generation events and airdrop tactics. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing, Business Development, and Project Management Industries Technology, Information and Media and Data Infrastructure and Analytics Referrals increase your chances of interviewing at SecondSwap by 2x Sign in to set job alerts for “Growth Marketing Manager” roles.

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