Marvin Behavioral Health
Growth Email Marketing Manager
Marvin Behavioral Health, California, Missouri, United States, 65018
Join to apply for the
Growth Email Marketing Manager
role at
Marvin Behavioral Health Join to apply for the
Growth Email Marketing Manager
role at
Marvin Behavioral Health Marvin Behavioral Health provided pay range
This range is provided by Marvin Behavioral Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$120,000.00/yr - $140,000.00/yr About The Role
Marvin is seeking a data-driven, systems-minded
Growth Email Marketing Manager
with deep expertise in
email
and
lifecycle
marketing, and a strong understanding of B2B2C and B2B go-to-market dynamics— within healthcare or health tech.
In this role, you’ll focus on designing and optimizing marketing infrastructure and automated engagement programs that drive enrollment, retention, and product utilization across Marvin’s health system partners. You will lead the orchestration of multi-step, data-informed lifecycle journeys, ensure efficient campaign operations, and build the tooling, testing frameworks, and analytics needed to scale our impact across both B2B and B2B2C channels.
Key Responsibilities
Own lifecycle program strategy and execution, including automated onboarding, re-engagement, and retention journeys tailored to health system clients and their clinician populations Lead marketing ops infrastructure and tooling, managing campaign workflows, audience segmentation, lead routing, and experimentation frameworks via platforms like Iterable Develop and maintain a marketing operations roadmap, focused on automation, integration, and scalability of lifecycle communications Build and manage dynamic audiences and lifecycle cohorts, leveraging behavioral and demographic data and AI tools to tailor campaign triggers and messaging Partner with Data, Product, and Engineering to improve data access, event tracking, and marketing attribution Analyze campaign and lifecycle performance (email engagement, conversion rates, cohort retention) and deliver actionable insights to leadership Collaborate with Content and Client Success to align lifecycle strategy with B2B partner goals, onboarding flows, and client milestones Ensure compliance and deliverability best practices across all communications
Qualifications
5–8 years of experience in marketing operations, lifecycle marketing, or growth marketing, ideally in B2B2C or SaaS settings Deep proficiency with marketing automation platforms like Iterable, HubSpot, or Braze Experience building and managing complex lifecycle journeys and operational workflows Strong analytical skills and experience with campaign experimentation and A/B testing Familiarity with CRM and customer data platform integrations (e.g., Salesforce, Segment) Ability to communicate technical concepts and marketing insights across cross-functional teams Comfortable operating in a high-growth, fast-paced startup environment Passionate about healthcare and building systems that support clinician wellbeing
Compensation Range: $120K - $140K
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Mental Health Care Referrals increase your chances of interviewing at Marvin Behavioral Health by 2x Get notified about new Email Marketing Manager jobs in
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Growth Email Marketing Manager
role at
Marvin Behavioral Health Join to apply for the
Growth Email Marketing Manager
role at
Marvin Behavioral Health Marvin Behavioral Health provided pay range
This range is provided by Marvin Behavioral Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$120,000.00/yr - $140,000.00/yr About The Role
Marvin is seeking a data-driven, systems-minded
Growth Email Marketing Manager
with deep expertise in
and
lifecycle
marketing, and a strong understanding of B2B2C and B2B go-to-market dynamics— within healthcare or health tech.
In this role, you’ll focus on designing and optimizing marketing infrastructure and automated engagement programs that drive enrollment, retention, and product utilization across Marvin’s health system partners. You will lead the orchestration of multi-step, data-informed lifecycle journeys, ensure efficient campaign operations, and build the tooling, testing frameworks, and analytics needed to scale our impact across both B2B and B2B2C channels.
Key Responsibilities
Own lifecycle program strategy and execution, including automated onboarding, re-engagement, and retention journeys tailored to health system clients and their clinician populations Lead marketing ops infrastructure and tooling, managing campaign workflows, audience segmentation, lead routing, and experimentation frameworks via platforms like Iterable Develop and maintain a marketing operations roadmap, focused on automation, integration, and scalability of lifecycle communications Build and manage dynamic audiences and lifecycle cohorts, leveraging behavioral and demographic data and AI tools to tailor campaign triggers and messaging Partner with Data, Product, and Engineering to improve data access, event tracking, and marketing attribution Analyze campaign and lifecycle performance (email engagement, conversion rates, cohort retention) and deliver actionable insights to leadership Collaborate with Content and Client Success to align lifecycle strategy with B2B partner goals, onboarding flows, and client milestones Ensure compliance and deliverability best practices across all communications
Qualifications
5–8 years of experience in marketing operations, lifecycle marketing, or growth marketing, ideally in B2B2C or SaaS settings Deep proficiency with marketing automation platforms like Iterable, HubSpot, or Braze Experience building and managing complex lifecycle journeys and operational workflows Strong analytical skills and experience with campaign experimentation and A/B testing Familiarity with CRM and customer data platform integrations (e.g., Salesforce, Segment) Ability to communicate technical concepts and marketing insights across cross-functional teams Comfortable operating in a high-growth, fast-paced startup environment Passionate about healthcare and building systems that support clinician wellbeing
Compensation Range: $120K - $140K
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Mental Health Care Referrals increase your chances of interviewing at Marvin Behavioral Health by 2x Get notified about new Email Marketing Manager jobs in
California, United States . San Francisco, CA $75,000.00-$90,000.00 2 days ago Digital Manager – Game-Changing Beauty Brand – Remote (US)
Los Angeles, CA $80,000.00-$100,000.00 3 weeks ago Oakland, CA $120,000.00-$140,000.00 4 weeks ago California, United States $80,000.00-$120,000.00 2 days ago San Francisco Bay Area $100,000.00-$155,000.00 2 weeks ago Los Angeles, CA $95,000.00-$105,000.00 1 month ago California, United States $115,300.00-$156,100.00 1 week ago Los Angeles, CA $115,000.00-$130,000.00 17 hours ago Senior Manager - Marketing Operations (Remote - United States)
San Francisco, CA $140,000.00-$215,000.00 3 days ago California, United States $145,000.00-$195,000.00 1 day ago Rancho Cucamonga, CA $115,000.00-$130,000.00 17 hours ago San Francisco, CA $128,000.00-$192,000.00 2 weeks ago California, United States $89,600.00-$145,000.00 2 days ago Manager, Wholesale Marketing, HOKA Statement Lifestyle
Los Angeles Metropolitan Area $53.00-$57.00 2 weeks ago California, United States $150,000.00-$170,000.00 3 days ago California, United States $140,000.00-$252,000.00 1 week ago Director, Performance & Digital Marketing
San Francisco, CA $134,000.00-$165,000.00 1 month ago California, United States $160,000.00-$190,000.00 3 weeks ago California, United States $140,000.00-$252,000.00 1 week ago Los Angeles Metropolitan Area 3 weeks ago San Francisco, CA $55.00-$65.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr