VP, Downstream Marketing (Commercial Marketing) Job at Masimo in Irvine

Lead Masimo's downstream (commercial) marketing function, overseeing the strategic execution of go-to-market initiatives, brand positioning, and sales enablement across key Masimo healthcare product lines. Drive commercial growth, competitive differentiation, and cross-functional alignment in collaboration with Sales, R&D, Medical Affairs, and other stakeholders. Key Responsibilities Marketing Strategy & Execution Develop and own comprehensive downstream marketing strategies—from segmentation and targeting to product positioning, messaging, pricing, and omnichannel campaigns (digital, field, events, and more). Go-to-Market Leadership Lead launches for new products and major initiatives, including development of sales tools, collateral, training materials, and customer-facing programs to drive adoption and impact. Brand & Messaging Oversight Shape and manage brand strategy and messaging architecture to ensure clarity, consistency, and competitive differentiation in the market. Cross-Functional Collaboration Partner closely with Sales, Medical Education, Market Development, and Marketing Communications to align campaigns, share best practices, and amplify downstream impact. Customer Insight & Market Intelligence Conduct field/customer research—often alongside sales—to deeply understand customer needs, purchase drivers, and objections; use these insights to inform and adjust marketing programs. Strategic Planning & Analytics Contribute to long-range planning, using market research, customer feedback, and competitive intelligence to optimize marketing investments and support sustained profitable growth. Team Leadership & Development Build, inspire, and guide a high-performing marketing team; mentor leaders; manage budgets and resources effectively to maximize team performance. Stakeholder Engagement & Field Support Support key customer events and field activities as needed; ensure alignment with overall commercial objectives. Qualifications Education Bachelor's degree required; MBA or advanced degree preferred. Experience At least 10+ years in the medical device or healthcare industry with progressively senior roles in downstream / commercial marketing. Strategic & Analytical Strengths Proven track record in developing and executing strategic marketing plans with measurable outcomes; strong data-driven decision-making skills. Leadership & Influence Ability to influence senior stakeholders; experienced in leading cross-functional teams; skilled in people development and building strong, motivated teams. Commercial Acumen & Collaboration Ability to work seamlessly with Sales and external partners, including clinical or interventional stakeholders; financially savvy—comfortable managing budgets and forecasting ROI. Personal Attributes Self-motivated, proactive, and positive; strong interpersonal, communication, and problem-solving skills; willing to travel up to ~30%. Compensation The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range depends on multiple factors, including skills, education, and experience. This position also qualifies for up to 30% annual bonus based on company, department, and individual performance.

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