Cytovale®, Inc.
Director, Marketing - Demand Generation
Cytovale®, Inc., San Francisco, California, United States, 94199
About
Cytovale: Headquartered in San Francisco, CA,
Cytovale
is a dynamic, early-stage commercial organization focused on developing a faster, more insightful way to detect fast-moving and immune-mediated diseases.
Cytovale’s IntelliSep
test is pioneering a new way of quickly and accurately analyzing white blood cells to stratify a patient’s risk of sepsis. The test
determines
sepsis probability using a biomechanical evaluation of white blood cells collected from a standard blood draw, generating results in under 10 minutes. This gives physicians information when they need it most, allowing them to confidently triage suspected sepsis patients quickly and spend more time with those in greatest need. It also helps strained health systems prevent unnecessary treatment, preserve valuable resources, and improve compliance with SEP-1 guidelines. What We Will Work On: We are hiring a Director of Demand Generation within the downstream Marketing team to help lead marketing efforts for the novel
IntelliSep
sepsis test. The Director will partner with Sales
/Sales Ops
,
Upstream Marketing,
Medical Affairs,
Clinical
, and
Cytovale
leadership
to
drive channel effectiveness
of
IntelliSep’s clinical and economic evidence into scalable, compliant demand
generation
programs across acute-care hospital stakeholders (ED Physicians, ED Nurses, Sepsis Coordinators, Lab Directors, and hospital leadership within IDNs). Position Summary: The Director of Demand Generation
is responsible for
developing and executing comprehensive marketing strategies that drive awareness and generate qualified
pipeline
that
accelerates
deals toward product adoption in the acute-care hospital sector. The ideal candidate brings deep experience in enterprise healthcare, campaign launches, omnichannel programs, and managing a modern marketing mix for disruptive diagnostics. You will own pipeline creation targets and marketing-sourced revenue contribution and
establish funnel definitions (MQL → SQL → Opportunity), lead-management SLAs, and forecasting in partnership with
Commercial
Ops. What Success Looks Like (12 Months): Marketing-sourced and influenced pipeline targets defined and met, clear attribution model in place. In concert with
Commercial Ops and Sales Development
Representatives
(SDRs), drive c
onversion rate improvements across MQL→SQL and
SQL→Opportunity
; reduced lead response time. Scalable ABM motions active across priority IDNs/health systems with persona-specific journeys. Event and
webinar
engine producing measurable SQLs and accelerating active opportunities. Collaborating with Commercial Ops,
manage
an e
xecutive-level dashboarding of spend, ROI, and funnel health live in CRM/BI.
Key Responsibilities: Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption. Own the full demand engine: website/SEO, paid search/social, ABM, email/nurture, webinars, content syndication, and partner marketing —building integrated campaigns tied to clinical and economic value propositions. Build
persona-based journeys
for ED clinicians, lab leaders, and hospital executives, aligning messages to
clinical, operational,
quality and financial
outcomes (e.g., SEP-1 compliance, ED throughput, resource
utilization
). Operate as a player/coach; manage and mentor direct reports while contributing as an individual expert. Establish tight Sales alignment: shared pipeline targets, lead routing/SLAs, meeting-set rates, and feedback loops with field teams; co-own quarterly integrated business reviews (QBRs). Manage to
our segmentation strategy
and refine
account-based programs across priority IDNs; segment by hospital size, ED
volume
and sepsis protocol maturity. Oversee marketing automation and CRM to
optimize
lead generation, nurturing, and conversion; define scoring models, UTM governance, and multi-touch attribution;
maintain
clean data and dashboards (CRM + BI) for real-time performance visibility. Maintain a deep understanding of the competitive landscape
and market dynamics; translate competitive and clinical insights into claim-aligned campaigns in partnership with
Upstream Marketing,
Medical/Regulatory, adhering to
AdvaMed
/FDA promotional guidelines. Monitor and report on marketing performance metrics; own the demand
generation
budget and investment strategy, reallocating to highest-ROI channels; publish a monthly
spend→pipeline
report to leadership. Build scalable
operational playbooks
(campaign briefs, QA, launch checklists, post-mortems) to improve speed, quality, and repeatability. Champion a culture of experimentation
(
i.e. -
A/B testing
)
and continuous learning. Own national tradeshow and
webinar
strategy (e.g., SCCM, AONL, ADLM, ACEP, IHI), including pre-show ABM, on-site activation, lead capture QA, and post-show speed-to-lead workflows. Define event ROI models (cost per SAL/SQL and pipeline per event) and standardize follow-up cadences with field teams. Qualifications: Minimum of
7
years of
marketing
experience, with a focus on enterprise-level marketing within the acute-care hospital sector. Proven experience supporting successful go-to-market strategies and omnichannel promotional campaigns. Strong background in strategy development, segmentation, targeting, and positioning. Experience
marketing for
disruptive technologies in a startup environment. Demonstrated ability to lead and develop high-performing teams. Proficiency
with Microsoft Office and marketing automation tools (e.g., Salesforce, HubSpot). Experience with Google Analytics and web CMS (e.g.,
Webflow
/WordPress). Proficiency
with sales enablement tools (e.g.,
Showpad
). Experience managing a national tradeshow circuit (SCCM, AONL, ADLM, ACEP, IHI, etc.). Ability to travel 25%–35% of the time. MBA preferred. Healthcare compliance literacy (on-label promotion,
AdvaMed
, HIPAA-aware data practices) strongly preferred. Diagnostics/MedTech experience (hospital lab
purchasing
cycles, IDN selling, reimbursement considerations) a plus. Desired Attributes Hardworking and comfortable with the demands of a startup environment. Patient-centric mindset with a focus on
amplifying
healthcare outcomes. Highly collaborative and effective
cross functionally
. Strategic thinker with a hands-on approach to problem-solving. Detail-oriented, with a focus on testing, measuring, and
optimizing
marketing tactics. Strong communication
and interpersonal skills, with the ability to compromise and negotiate effectively. Operates with ownership and urgency, balancing near-term pipeline goals with brand-building. Why Join Us? Be part of a mission-driven organization making a real impact on patient care. Work in a dynamic startup environment with opportunities for growth and innovation. Collaborate with a passionate and dedicated team of professionals. Lead the function that connects clinical evidence to commercial outcomes, accelerating adoption of a first-in-class diagnostic.
#J-18808-Ljbffr
Cytovale: Headquartered in San Francisco, CA,
Cytovale
is a dynamic, early-stage commercial organization focused on developing a faster, more insightful way to detect fast-moving and immune-mediated diseases.
Cytovale’s IntelliSep
test is pioneering a new way of quickly and accurately analyzing white blood cells to stratify a patient’s risk of sepsis. The test
determines
sepsis probability using a biomechanical evaluation of white blood cells collected from a standard blood draw, generating results in under 10 minutes. This gives physicians information when they need it most, allowing them to confidently triage suspected sepsis patients quickly and spend more time with those in greatest need. It also helps strained health systems prevent unnecessary treatment, preserve valuable resources, and improve compliance with SEP-1 guidelines. What We Will Work On: We are hiring a Director of Demand Generation within the downstream Marketing team to help lead marketing efforts for the novel
IntelliSep
sepsis test. The Director will partner with Sales
/Sales Ops
,
Upstream Marketing,
Medical Affairs,
Clinical
, and
Cytovale
leadership
to
drive channel effectiveness
of
IntelliSep’s clinical and economic evidence into scalable, compliant demand
generation
programs across acute-care hospital stakeholders (ED Physicians, ED Nurses, Sepsis Coordinators, Lab Directors, and hospital leadership within IDNs). Position Summary: The Director of Demand Generation
is responsible for
developing and executing comprehensive marketing strategies that drive awareness and generate qualified
pipeline
that
accelerates
deals toward product adoption in the acute-care hospital sector. The ideal candidate brings deep experience in enterprise healthcare, campaign launches, omnichannel programs, and managing a modern marketing mix for disruptive diagnostics. You will own pipeline creation targets and marketing-sourced revenue contribution and
establish funnel definitions (MQL → SQL → Opportunity), lead-management SLAs, and forecasting in partnership with
Commercial
Ops. What Success Looks Like (12 Months): Marketing-sourced and influenced pipeline targets defined and met, clear attribution model in place. In concert with
Commercial Ops and Sales Development
Representatives
(SDRs), drive c
onversion rate improvements across MQL→SQL and
SQL→Opportunity
; reduced lead response time. Scalable ABM motions active across priority IDNs/health systems with persona-specific journeys. Event and
webinar
engine producing measurable SQLs and accelerating active opportunities. Collaborating with Commercial Ops,
manage
an e
xecutive-level dashboarding of spend, ROI, and funnel health live in CRM/BI.
Key Responsibilities: Develop and implement marketing strategies to achieve business goals, including market penetration, brand awareness, and product adoption. Own the full demand engine: website/SEO, paid search/social, ABM, email/nurture, webinars, content syndication, and partner marketing —building integrated campaigns tied to clinical and economic value propositions. Build
persona-based journeys
for ED clinicians, lab leaders, and hospital executives, aligning messages to
clinical, operational,
quality and financial
outcomes (e.g., SEP-1 compliance, ED throughput, resource
utilization
). Operate as a player/coach; manage and mentor direct reports while contributing as an individual expert. Establish tight Sales alignment: shared pipeline targets, lead routing/SLAs, meeting-set rates, and feedback loops with field teams; co-own quarterly integrated business reviews (QBRs). Manage to
our segmentation strategy
and refine
account-based programs across priority IDNs; segment by hospital size, ED
volume
and sepsis protocol maturity. Oversee marketing automation and CRM to
optimize
lead generation, nurturing, and conversion; define scoring models, UTM governance, and multi-touch attribution;
maintain
clean data and dashboards (CRM + BI) for real-time performance visibility. Maintain a deep understanding of the competitive landscape
and market dynamics; translate competitive and clinical insights into claim-aligned campaigns in partnership with
Upstream Marketing,
Medical/Regulatory, adhering to
AdvaMed
/FDA promotional guidelines. Monitor and report on marketing performance metrics; own the demand
generation
budget and investment strategy, reallocating to highest-ROI channels; publish a monthly
spend→pipeline
report to leadership. Build scalable
operational playbooks
(campaign briefs, QA, launch checklists, post-mortems) to improve speed, quality, and repeatability. Champion a culture of experimentation
(
i.e. -
A/B testing
)
and continuous learning. Own national tradeshow and
webinar
strategy (e.g., SCCM, AONL, ADLM, ACEP, IHI), including pre-show ABM, on-site activation, lead capture QA, and post-show speed-to-lead workflows. Define event ROI models (cost per SAL/SQL and pipeline per event) and standardize follow-up cadences with field teams. Qualifications: Minimum of
7
years of
marketing
experience, with a focus on enterprise-level marketing within the acute-care hospital sector. Proven experience supporting successful go-to-market strategies and omnichannel promotional campaigns. Strong background in strategy development, segmentation, targeting, and positioning. Experience
marketing for
disruptive technologies in a startup environment. Demonstrated ability to lead and develop high-performing teams. Proficiency
with Microsoft Office and marketing automation tools (e.g., Salesforce, HubSpot). Experience with Google Analytics and web CMS (e.g.,
Webflow
/WordPress). Proficiency
with sales enablement tools (e.g.,
Showpad
). Experience managing a national tradeshow circuit (SCCM, AONL, ADLM, ACEP, IHI, etc.). Ability to travel 25%–35% of the time. MBA preferred. Healthcare compliance literacy (on-label promotion,
AdvaMed
, HIPAA-aware data practices) strongly preferred. Diagnostics/MedTech experience (hospital lab
purchasing
cycles, IDN selling, reimbursement considerations) a plus. Desired Attributes Hardworking and comfortable with the demands of a startup environment. Patient-centric mindset with a focus on
amplifying
healthcare outcomes. Highly collaborative and effective
cross functionally
. Strategic thinker with a hands-on approach to problem-solving. Detail-oriented, with a focus on testing, measuring, and
optimizing
marketing tactics. Strong communication
and interpersonal skills, with the ability to compromise and negotiate effectively. Operates with ownership and urgency, balancing near-term pipeline goals with brand-building. Why Join Us? Be part of a mission-driven organization making a real impact on patient care. Work in a dynamic startup environment with opportunities for growth and innovation. Collaborate with a passionate and dedicated team of professionals. Lead the function that connects clinical evidence to commercial outcomes, accelerating adoption of a first-in-class diagnostic.
#J-18808-Ljbffr