Mythic
Position:
Associate Director, Digital Media Buying FLSA Classification:
Exempt Reports to: EVP, Head of Media Revision Date:
2025 Work Location:
Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role.
Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US.
Summary:
Mythic is a fiercely strategic marketing and creative agency bridging brand and performance as a force for growth. HQd in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev.
Mythic believes that brands have the potential to Be More; more connected to their audience, more compelling to their prospects, more impactful to their customers and more predictable and accelerated with their growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity.
What youll be doing:
Brand + Performance Campaign Strategy and Management Google & Paid Social Platform Buying (Meta, TikTok, and beyond)
Advise on Tactical Campaign Management: recommend campaign structure & budget allocations between tactics, audiences, and buying models in concert with Comms Planning Director to eliminate waste and deliver expected growth for clients Experience using standard campaign builds + fluency with AI-intermediated buying, and how to best integrate both into effective strategies (P.Max, Demand Gen, ASC+) 1P Data Governance: connect to client CDP + CRM systems to effectively integrate 1st Party audience data into platform strategies as appropriate
Familiarity with Programmatic & Retail Media buying (The Trade Desk, Amazon, Walmart Connect) Campaign Set-Up & Hand-on-Keyboard Management
In-Platform Campaign Setup: adaptable approach to achieve a variety of client outcomes (online and offline, direct response and brand/perceptual lift) Media Ops: Tagging and trafficking for multiple campaigns Accountability to outcomes: ensuring campaigns deliver upon objectives, beyond efficient delivery and pacing Organization: Balancing workloads to ensure campaigns receive effective oversight, pacing support (including using automations), and identify and apply optimizations What youre great at:
Managing Complexity
Manage a high volume of tasks & campaigns Break down campaign objectives into discrete tactics that are part of an integrated whole Staying Curious about Marketing
Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance
Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) What you have in your history:
5-7 years of platform buying Current hands-on-keyboard experience in at least two buying platforms (Google preferred) Current Google & Meta Certifications Recent use of Cross-Platform Buying Software (Skai, Smartly, Sprinklr, etc) Budget Management Physical Requirements:
Sedentary work that primarily involves prolonged periods of sitting at a desk Light work that could include carrying 5 pounds Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense.
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Associate Director, Digital Media Buying FLSA Classification:
Exempt Reports to: EVP, Head of Media Revision Date:
2025 Work Location:
Mythic is headquartered in Charlotte, NC; highly qualified candidates may be considered for a fully remote role.
Mythic employees are expected to work from 9:00am-5:30pm EST, but may also require evenings and weekends as client needs dictate. Must be authorized to work in the US without corporate assistance. Must be located in the US.
Summary:
Mythic is a fiercely strategic marketing and creative agency bridging brand and performance as a force for growth. HQd in Charlotte, N.C., we focus on consumer and B2B high growth brands from the mid-market to Fortune 500. We bring a strategy-first approach with extraordinary creative execution to our suite of integrated capabilities across Social, Email, Paid Media, Analytics and Webdev.
Mythic believes that brands have the potential to Be More; more connected to their audience, more compelling to their prospects, more impactful to their customers and more predictable and accelerated with their growth. Be More is the ethos we deliver work by. Our Core Values guide us in that work: Own the Work, Find a Way, Create with Purpose, Move as One, and Fuel Curiosity.
What youll be doing:
Brand + Performance Campaign Strategy and Management Google & Paid Social Platform Buying (Meta, TikTok, and beyond)
Advise on Tactical Campaign Management: recommend campaign structure & budget allocations between tactics, audiences, and buying models in concert with Comms Planning Director to eliminate waste and deliver expected growth for clients Experience using standard campaign builds + fluency with AI-intermediated buying, and how to best integrate both into effective strategies (P.Max, Demand Gen, ASC+) 1P Data Governance: connect to client CDP + CRM systems to effectively integrate 1st Party audience data into platform strategies as appropriate
Familiarity with Programmatic & Retail Media buying (The Trade Desk, Amazon, Walmart Connect) Campaign Set-Up & Hand-on-Keyboard Management
In-Platform Campaign Setup: adaptable approach to achieve a variety of client outcomes (online and offline, direct response and brand/perceptual lift) Media Ops: Tagging and trafficking for multiple campaigns Accountability to outcomes: ensuring campaigns deliver upon objectives, beyond efficient delivery and pacing Organization: Balancing workloads to ensure campaigns receive effective oversight, pacing support (including using automations), and identify and apply optimizations What youre great at:
Managing Complexity
Manage a high volume of tasks & campaigns Break down campaign objectives into discrete tactics that are part of an integrated whole Staying Curious about Marketing
Be a strategist, not a salesperson. Go beyond platform-provided best practices and develop informed POVs on what works in driving impact and why Balance in-platform operational excellence with an openness to learning new approaches to marketing effectiveness Data for Storytelling + Performance
Identify the signal in the noise: use a blend of analytic tools and metrics to form a clear understanding of how campaigns are performing, and how they can be improved. Communicate this effectively to internal and client stakeholders Deep understanding of digital media and performance metrics - platform-provided metrics & measurement capabilities (delivery, efficiency, attribution, and ROAS); web analytics & conversion optimizations (some GA4 & GTM knowledge preferred) Applying Integrated Measurement and non-standard KPIs to drive performance (MMM, Brand Health/Lift, Attention Measurement) What you have in your history:
5-7 years of platform buying Current hands-on-keyboard experience in at least two buying platforms (Google preferred) Current Google & Meta Certifications Recent use of Cross-Platform Buying Software (Skai, Smartly, Sprinklr, etc) Budget Management Physical Requirements:
Sedentary work that primarily involves prolonged periods of sitting at a desk Light work that could include carrying 5 pounds Keyboarding Mythic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Title I of the Americans with Disabilities Act of 1990 (ADA) makes it unlawful for an employer to discriminate against a qualified applicant or employee with a disability. The ADA defines an individual with a disability as a person who: (1) has a physical or mental impairment that substantially limits a major life activity, (2) has a record or history of a substantially limiting impairment, or (3) is regarded or perceived by an employer as having a substantially limiting impairment. An applicant with a disability, like all other applicants, must be able to meet the employer's requirements for the job, such as education, training, employment experience, skills, or licenses. In addition, an applicant with a disability must be able to perform the "essential functions" of the job the fundamental duties either on her own or with the help of "reasonable accommodation." However, an employer does not have to provide a reasonable accommodation that will cause "undue hardship," which is significant difficulty or expense.
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