Vice President of Marketing (Brand, Creative, Social)

Job Requirements Sweetwater, the nation’s #1 online retailer of music instruments and pro audio equipment is seeking to add a VP of Marketing to our growing team.In this role, you will own brand, creative, influencer, and artist marketing for the organization and oversee a team of 25 people across brand strategy, social content, creative, marketing operations and communications. Responsibilities: Develop and strengthen Sweetwater brand equity, creative positioning, brand architecture and social engagement through strategic planning and execution Identify and execute on top-of-funnel marketing opportunities to generate increased brand awareness as part of a larger, cohesive marketing strategy Ensure effective and efficient performance marketing strategy and tactics Oversee the Sweetwater “story” and brand identity in the market; assess current creative and provide brand refresh, as needed determined by consumer research Ensure consistent application of brand and creative across all marketing channels Consistently collaborate with other marketing leaders to measure and optimize performance of marketing programs across all channels Oversee development and execution of creative content, social media, communications, and events with in-house production team(s) Manage and build a capability for compelling communication across numerous styles, types and reaching various audiences Manage the brand marketing spend / budget Collaborate with other marketing leaders to Identify marketing and customer trends to determine new ways to maximize customer awareness, acquisition, and engagement Collaborate and clearly communicate with other members of the senior leadership team to ensure alignment and buy-in cross-functionally Train, manage and motivate marketing employees in innovative and strategic thinking to maximize individual and collective performance Collaborate with Chief Supply Chain Officer and SVP of BizOps to develop and implement a cohesive and effective integrated marketing strategy across all channels with clear goals that align with company objectives Qualifications: 7+ years in Marketing Leadership role Consumer Industry expertise, ideally in digitally native / eCommerce environment Strong understanding of enthusiast brands and categories Demonstrated success building and implementing a brand strategy that has delivered measurable results Proven experience and success across all disciplines of marketing (strategy, branding, customer acquisition, communications, social media) Successful experience leading large teams (20+ people) Effective team builder with a demonstrated track record of having developed highly capable marketing groups with high levels of trust, engagement, and passion Creative thinker with strong analytical skills and a "solutions-oriented" mindset Visionary with a driven personality, not only highly analytical and strategic, but also creative and hands-on Effective communicator, strong personal presence, and able to easily engender confidence from the board room to the customer Ability to develop and articulate strategy coupled with a willingness to “roll up your sleeves” and do the work required for success Unquestionable integrity, credibility, and character with a high energy level, a strong work ethic, and a passion for his/her work. Bachelor’s Degree or equivalent.

Sweetwater "Ideal" Team-Player WOWs The Customer

– You possess a deep passion and desire for creating amazing customer & colleague experiences Gets Things Done

– You have a great work ethic and move through tasks with a sense of urgency Obsesses over the Details

– You are committed to paying attention to the details Drives Continuous Improvement

– You are always focusing on effective and efficient work and ways to get better Develops the Future

– You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey We function best as a unified team, so relocation to our

state-of-the-art campus

in

Fort Wayne, IN

is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!

Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.

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