Tik Tok
Product Manager, Advertiser Experience - Business Integrity
Tik Tok, San Jose, California, United States, 95199
Responsibilities
About the Team At TikTok, safeguarding our global community is a top priority. The Business Integrity (BI) team is dedicated to developing the latest technologies and driving initiatives that mitigate risks in commercial content, ensuring a responsible and seamless experience for advertisers on the TikTok platform. This role sits within the Advertiser Experience Product and Operations Team under Business Integrity. Our team focuses on enhancing advertiser satisfaction during commercial content and account review processes through data-driven strategies and operational excellence. About the Role As a Product Manager for Advertiser Experience within Business Integrity, you will lead initiatives to optimize advertiser interactions with TikTok Ads Manager, ensuring integrity is embedded at necessary touchpoints. You will design intuitive UI/UX solutions, drive transparency, and own the roadmap for campaign management features, balancing compliance with advertiser needs. Collaborating with engineering, data science, and policy teams, you'll turn insights into scalable solutions that uphold TikTok's standards while fueling business growth. Responsibilities: - Lead the development and optimization of integrity-focused advertiser experiences across TikTok Ads Manager touchpoints. - Implement intuitive UI/UX solutions for notifications and transparency to enhance advertiser trust and compliance. - Own the roadmap and strategy for campaign management features, defining and prioritizing product requirements aligned with business goals and customer needs. - Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives tailored to performance advertisers. - Leverage customer feedback, user research, and data analytics to identify growth opportunities and drive continuous improvement in advertiser-facing experiences. - Stay up-to-date with ad tech trends and emerging technologies, ensuring TikTok remains at the forefront of innovative and ethical advertising solutions. - Track and analyze key product metrics to inform decisions and iteratively improve the ads platform.
Qualifications
Minimum Qualifications - Bachelor's degree or above. - 2-5 years of product management experience, with a track record of launching and scaling products or features from 0 to 1. - Expertise in data-driven decision-making and experience with Ads platforms, performance marketing, or trust and safety. - Strong UI/UX sensibility and experience designing intuitive advertiser tools. - Proven ability to collaborate with engineers, data scientists, and global teams to deliver high-impact solutions. - Excellent communication skills, with the ability to influence stakeholders and articulate complex trade-offs. - Intellectual curiosity and a passion for solving problems at the intersection of ethics, business, and technology. Preferred Qualifications: - Experience in Ad tech, policy compliance, or integrity-focused product work. - Knowledge of Machine Learning/AI applications for advertiser experiences.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $103200 - $244889 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
About the Team At TikTok, safeguarding our global community is a top priority. The Business Integrity (BI) team is dedicated to developing the latest technologies and driving initiatives that mitigate risks in commercial content, ensuring a responsible and seamless experience for advertisers on the TikTok platform. This role sits within the Advertiser Experience Product and Operations Team under Business Integrity. Our team focuses on enhancing advertiser satisfaction during commercial content and account review processes through data-driven strategies and operational excellence. About the Role As a Product Manager for Advertiser Experience within Business Integrity, you will lead initiatives to optimize advertiser interactions with TikTok Ads Manager, ensuring integrity is embedded at necessary touchpoints. You will design intuitive UI/UX solutions, drive transparency, and own the roadmap for campaign management features, balancing compliance with advertiser needs. Collaborating with engineering, data science, and policy teams, you'll turn insights into scalable solutions that uphold TikTok's standards while fueling business growth. Responsibilities: - Lead the development and optimization of integrity-focused advertiser experiences across TikTok Ads Manager touchpoints. - Implement intuitive UI/UX solutions for notifications and transparency to enhance advertiser trust and compliance. - Own the roadmap and strategy for campaign management features, defining and prioritizing product requirements aligned with business goals and customer needs. - Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives tailored to performance advertisers. - Leverage customer feedback, user research, and data analytics to identify growth opportunities and drive continuous improvement in advertiser-facing experiences. - Stay up-to-date with ad tech trends and emerging technologies, ensuring TikTok remains at the forefront of innovative and ethical advertising solutions. - Track and analyze key product metrics to inform decisions and iteratively improve the ads platform.
Qualifications
Minimum Qualifications - Bachelor's degree or above. - 2-5 years of product management experience, with a track record of launching and scaling products or features from 0 to 1. - Expertise in data-driven decision-making and experience with Ads platforms, performance marketing, or trust and safety. - Strong UI/UX sensibility and experience designing intuitive advertiser tools. - Proven ability to collaborate with engineers, data scientists, and global teams to deliver high-impact solutions. - Excellent communication skills, with the ability to influence stakeholders and articulate complex trade-offs. - Intellectual curiosity and a passion for solving problems at the intersection of ethics, business, and technology. Preferred Qualifications: - Experience in Ad tech, policy compliance, or integrity-focused product work. - Knowledge of Machine Learning/AI applications for advertiser experiences.
Job Information
[For Pay Transparency]Compensation Description (Annually)
The base salary range for this position in the selected city is $103200 - $244889 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at