CharCharms

Head of Marketing

CharCharms, Wheeling

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1 day ago Be among the first 25 applicants

Location: Arlington Heights, IL (In-Office, 3 Days/Week)

Compensation: $90,000 - $110,000 + Health, 401(k), Unlimited PTO

About Us

At CharCharms and WallCandy, we create fun, trend-driven consumer products that have taken social media and retail by storm. From water bottle accessories to playful home décor, our brands are built on community, creativity, and smart growth. We’re looking for a Vice President of Marketing & Ecommerce to own and scale all digital commerce efforts — driving traffic, sales, and customer engagement.

Role Overview

As VP of Marketing & Ecommerce, you will oversee all ecommerce marketing channels with full ownership of our DTC site, email, and SMS. You’ll develop strategies that increase conversion, customer retention, and profitability while working cross-functionally with the content, social, and retail teams.

This role is both strategic and hands-on — leading high-level growth initiatives while ensuring flawless execution across campaigns, site optimization, and performance marketing.

Key Responsibilities

Ecommerce Ownership: Lead and manage the DTC websites for CharCharms and WallCandy, ensuring best-in-class customer experience, merchandising, and conversion.
Lifecycle Marketing: Own and optimize SMS and email channels, including campaign calendars, flows, segmentation, and performance tracking.
Traffic & Growth: Drive profitable growth through performance marketing, organic strategies, and funnel optimization.
Cross-Functional Collaboration: Partner with the Social Media team to ensure campaigns, content, and product launches are fully integrated across channels.
Analytics & Reporting: Track KPIs across ecommerce, email, SMS, and paid campaigns; use insights to improve strategy and execution.
Customer Retention: Build loyalty programs, repeat purchase strategies, and personalized experiences to maximize customer LTV.
Team Leadership: Manage and mentor the ecommerce/marketing team, fostering collaboration with social media, creative, and operations.
Budget Management: Oversee ecommerce and marketing budgets to maximize ROI and maintain profitability.
Innovation: Stay ahead of ecommerce and digital marketing trends, introducing new tools, tactics, and platforms.

Success Metrics

DTC revenue growth (monthly/annual).
Improved site conversion rates.
Growth in email/SMS subscriber base and performance (CTR, AOV, retention).
Effective collaboration between ecommerce and social media teams.
Increased repeat purchase rate and customer LTV.

Qualifications

5-8+ years of experience in ecommerce and digital marketing, ideally in consumer products or retail.
Proven track record of scaling a DTC channel and managing email/SMS marketing.
Strong understanding of site UX, CRO, and digital merchandising.
Experience leading teams and working cross-functionally.
Analytical and data-driven, with comfort in tools like Shopify, Klaviyo, Google Analytics, etc.
Strategic thinker who can also execute with limited resources.
Creative and entrepreneurial mindset — thrives in a fast-paced, high-growth environment.

How to Apply: Send your resume, a quick note on why you are obsessed with e-com, and your favorite water bottle brand to -->

Seniority level

Seniority level
Executive

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Retail

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