Manager Marketing Analytics-CNN Digital Products & Services

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands are the

storytellers

bringing our characters to life, the

creators

bringing them to your living rooms, and the

dreamers

creating what’s next… From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. Here, you are supported, celebrated, and can thrive. We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN. To see what it’s like to work at CNN, follow @WBDLife on

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and

X ! Your New Role…

We are CNN, THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are undergoing rapid transformation and need our next generation of innovators, makers, and dreamers to lead and drive our growth. Our goal is to make the world a better, more connected place. CNN is seeking a Manager of Marketing Analytics who will be instrumental in expanding CNN’s digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about their work. The Manager will be a core member of the data analytics team, reporting to the Director of Growth Analytics. Your Role Accountabilities…

Partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention of our new subscription and vertical products. Lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers. Create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine success metrics. Manage a small team of analysts, partnering cross-functionally across Growth, Product, Strategy, and other teams. Develop the analytics roadmap proactively for both new products and marketing initiatives. Partner with other analytics teams to provide a comprehensive view of CNN for leadership. Qualifications & Experience…

5+ years in analytics, with experience mentoring or managing junior team members. Experience in marketing analytics, especially campaign analysis. Strong knowledge of digital and product analytics: funnels, cohorts, AB testing, OKRs. Proven ability to collaborate with cross-functional leaders, particularly in product, growth, or startup environments. Excellent interpersonal, written, and verbal communication skills, capable of translating complex data into strategic insights. Track record of identifying and formalizing high-impact AB tests with partners. Expertise in SQL for exploring and analyzing large datasets. Experience with BI tools such as Tableau, Looker, PowerBI, etc. Key Contributors to Success

Ability to attract, retain, and develop data talent with caring leadership and inclusivity. Collaborative partnership approach. Comfort in communicating complex data concepts to diverse audiences. Logical mindset to balance speed and analytical depth without compromising quality. Passion for data—getting, using, making sense of data, and helping others make data-driven decisions. Nice-to-Haves

BA/BS or higher in Math, Statistics, Economics, Finance, Operations Research, Computer Science, Engineering, or related fields. Experience in analytics and insights in a startup environment. Experience assessing marketing impact via MMM or similar methods. Interest in digital news and relevant digital analytics experience. Leadership experience with small analytics teams. Knowledge of data science languages like Python and R. How We Get Things Done… Our guiding principles are central to our operations. Find them at

www.wbd.com/guiding-principles/

and learn how they influence our daily work. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery values a diverse workforce, reflecting a wide range of perspectives and experiences. We are an equal opportunity employer, considering qualified candidates without regard to race, color, religion, gender, sexual orientation, gender identity, age, disability, and other protected categories. If you require accommodations during the application process, please visit our

accessibility page . In compliance with local law, we disclose the salary range for this role: $91,140 - $169,260 annually. Actual salaries depend on various factors, including experience, location, and performance. Compensation includes salary, bonuses, incentives, and benefits such as health insurance, retirement plans, paid holidays, and sick leave.

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