AccorHotel
Company DescriptionWhy work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSWhat is in it for you:Discounted Hotel Rooms and Food & Beverage rates to employees at our sister properties around the globe.We provide learning programs through our Academies to promote growth and development so that you can perform at your full potentialOpportunity to develop your talent and grow within your property and across the world!Ability to make a difference through our Corporate Social Responsibility activities, like Diversity, Equity and Inclusion, Sustainability and WATCHJob DescriptionReporting into the Director of Commercial, the Digital and e-Commerce Manager will work closely with Sales, Marketing and Revenue Management teams to maximize e-commerce revenue and support the development of on-property and corporate digital marketing activities and programs.Develop and manage the e-commerce strategy covering all online marketing efforts of the hotels including traffic and revenue generation programs via SEO, SEM, affiliate marketing, email, display and other online mechanisms. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.Measure key performance metrics in Google Analytics and other available tools to identify trends and areas of growth opportunity by way of customer persona and geo dataProvide the Executive Team and key stakeholders with monthly reporting summaries using GA4, vendor reports and property reporting systemsDevelop and nurture the relationship with Performics agency, closely managing the digital spend and analytics and managing media campaignsManage online advertising efforts including display advertising, ad networks and paid directory inclusionsAdvise on compelling ad imagery, copy and promotions in consultation with property and corporate e-commerce and Marketing teamsAssist in developing annual marketing plans and budgets by providing strategy and recommendations based on market analysis, current performance metrics and best practicesParticipate in Corporate and Regional digital marketing calls to discuss new initiatives and share best practicesManage email campaigns, work with Responsys/Revinate email tool, build and load listsOversee retention strategies using email, newsletters, social online media etc. to increase customer frequencyFocus on increasing web direct share and Brand.com contributionOptimize the user experience on all devices, keeping up to date on the latest online and UX dataUtilize e-commerce platforms to engage in ads and offers with ALL Members, to increase property's loyalty share Manage content and imagery on all digital channels including Fairmont.com, hotel and California microsites, Accorhotels.com and Online Travel Agent sites such as Expedia, Booking.com, TripAdvisor, etc. to ensure a consistent web presenceReview content, itineraries and offers on new California landing page, destination pages and event calendars and implement revisions to drive engaged sessions, conversion and e-Commerce revenuesIncrease visibility through effective distribution of interactive video contentContribute to online social media strategies, including paid social, and reputation management best practicesLead Influencer Campaign platform strategy for Later Influencer, owning campaign setup, execution and reportingChampion SKChase Gift Card platform, supporting cross-departmental leads to successfully execute redemptionAssist with concepts, proofing and copywriting tasks for digital campaignsEstablish, maintain, and continually improve processes and workflows as they relate to website and CRMInvestigate new technology and enhancements to increase revenue, brand awareness and customer experienceDrive AI roadmap and voice search strategy, while staying ahead of new trends in the digital spacePartner with Sales, Marketing, Food & Beverage, Public Relations and Revenue Management to promote the hotel's offerings, providing recommendations for digital strategy to drive targeted market strategies (e.g. Group, Weddings, Penthouse Suite)Participate in greater hotel initiatives and key meetings, including monthly Commercial Team meetings on-siteQualificationsExtensive digital marketing experience of at least 5-7 years in a direct-to-consumer environmentExpertise with Google Analytics, including GA4 certification, and other web analytics tools and metrics requiredCertified Digital Marketer or comparable digital marketing training preferredPost-secondary Bachelor's Degree from an accredited 4-year institution prefferedPast experience purchasing online display advertising and coordination online campaignsStrong communication, problem solving and presentational skillsFast learner, can learn new programs and tasks quickly and effectivelyComfortable working with various software applications and content management systemsExperience in the travel or hospitality sector an assetAbility to multi-task and prioritize with the ability to follow through on objectivesAbility to work independently as well as collaborate and work cohesively in a teamAdditional InformationSalary Range: $100,000 to $135,000 USD Gross per AnnualVisa: Must be able to provide proof of eligibility to work in the United StatesOur commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent. Fairmont San Francisco is an Equal Employment Opportunity Employer EEOE M/F/V/D