Estee Lauder Companies
About Us
The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
About the brand
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online.
About Your Responsibilities
Lead the 360-degree marketing strategy, development, and execution for the luxury cream lines of the brand. This role requires a deep understanding of luxury consumer behavior and a sensitivity to maintaining the brand's premium image while driving growth, market share gains, and enhancing the brand's story across multiple channels and regions. You will be responsible for supporting the innovation pipeline, refining the product portfolio, and developing strategies that resonate with high-end consumers in the luxury segment. Innovate Products and Concepts: Identify and create high-end product opportunities that align with the luxury market, leveraging data and insights to predict market trends and devise strategies that cater to affluent consumers. Grow Market Share: Determine fast-growing luxury categories and subcategories, using analytics to identify opportunities for market share growth. Design strategies that position the luxury creams as the brand's premium offerings. Brand-Building Strategy: Clearly identify key luxury hero products and develop tailored strategies for these high-end offerings, ensuring they shine in priority luxury channels and reach the right consumers. Lead Product Development: Drive innovative product development by incorporating insights from high-end consumers and ensuring the product pipeline reflects the luxury nature of the brand while aligning with strategic priorities. Create Conceptual Ideas: Develop high-concept campaigns that not only attract new luxury consumers but also elevate the brand's position in the luxury skincare market, generating excitement and exclusivity. Innovation Roadmap: Evaluate the market for white space opportunities, considering consumer insights, social listening, CRM data, and industry best practices to create a roadmap for future luxury product launches. Ensure the innovation strategy aligns with the sophisticated expectations of the luxury consumer. Leverage target consumer understanding for ideas that are regional or consumer segment (i.e. Multi Ethnic Millennials) relevant and deliver clear communication of claims & benefits Identify and validate trends and develop a deliberate model/mix for the Brand to win; inspire new product innovation by category and subcategory with analytical rigor Enhance insights and creativity through analytics; reverse engineer initiative opportunities to ensure sufficiency vs. market and use KPIs to measure progress Determine internal and external sourcing solutions for new products and existing businesses Lead partnership with Product Development and Consumer Marketing on ideation and briefs Present Concept Development briefs to key stakeholders including Product Development, Consumer Engagement, Creative and the Regions Leverage target consumer understanding to tailor strategy to each consumer segment Enhance insights and creativity through analytics Product strategy that drives business and reinforces brand equity
Define a global portfolio and category strategy; identify key fast-growing categories and subcategories to determine where we will win; coordinate globally and partner with the Regions on locally relevant content Leverage the New Product Launch program in partnership with Supply Chain Provide strategic input for product forecasting and planning across all Regions Partner with analytics team to generate insights and recommendations by subcategory, form and portfolio, drive COG analysis, provide strategic pricing input and ensure SKU management across the brand's product portfolio Prepare and present quarterly and annual global analyses of sales trends, category shifts, COGs, market intelligence and competition Launch plans that incorporate 360 elements
Lead end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line Curate product launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire product portfolio Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences Build capabilities to allow repeatable frequency of program releases Own and collaborate on developing concepts and briefs for new product launches and new programs - work with partner groups including Consumer Marketing, Creative, Communications, Education, Online, etc. to create holistic product launch strategies Drive for greater clarity in forecasting, 360 activation and ongoing support with top innovation Present launch strategies and product briefs to brand leadership and cross-functional teams Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Nurture a future oriented Talent strategy that drives internal engagement and external attraction
Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders Hire for the future philosophy; identify the skills that will move the Brand to be a leader in consumer engagement across all platforms Finance and Budget Management
Run group or department P&L Allocate and assign budget investment priorities based upon key departmental objectives Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximized ROI Translate data into key goals and revenue targets Manage costs across agencies and technology platform spend Drive marketing ROI by optimizing content and channel marketing investments Optimize A&P spend by developing faster and lower cost options for acquiring, engaging and retaining consumers
Description
Qualifications
About You
Curative lens on what is innovative Capable of synthesizing data to drive business decisions Forward-looking thinker Trend-hunting mindset Experiences You Have
End-to-end beauty product launches Innovation ideation and product development Global strategic marketing plans for products and categories Product brief development End-to-end beauty product launches Innovation ideation and product development Global strategic marketing plans for products and categories Product brief development How You Will be Successful
Strategic agility Financial fluency Disruptive mindset Insights driven Consumer-first Change champion
The Estée Lauder Companies are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
About the brand
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Mrs. Estée Lauder, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skin care and makeup products and iconic fragrances - all infused with a deep understanding of women's needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at a variety of touch points, in stores and online.
About Your Responsibilities
Lead the 360-degree marketing strategy, development, and execution for the luxury cream lines of the brand. This role requires a deep understanding of luxury consumer behavior and a sensitivity to maintaining the brand's premium image while driving growth, market share gains, and enhancing the brand's story across multiple channels and regions. You will be responsible for supporting the innovation pipeline, refining the product portfolio, and developing strategies that resonate with high-end consumers in the luxury segment. Innovate Products and Concepts: Identify and create high-end product opportunities that align with the luxury market, leveraging data and insights to predict market trends and devise strategies that cater to affluent consumers. Grow Market Share: Determine fast-growing luxury categories and subcategories, using analytics to identify opportunities for market share growth. Design strategies that position the luxury creams as the brand's premium offerings. Brand-Building Strategy: Clearly identify key luxury hero products and develop tailored strategies for these high-end offerings, ensuring they shine in priority luxury channels and reach the right consumers. Lead Product Development: Drive innovative product development by incorporating insights from high-end consumers and ensuring the product pipeline reflects the luxury nature of the brand while aligning with strategic priorities. Create Conceptual Ideas: Develop high-concept campaigns that not only attract new luxury consumers but also elevate the brand's position in the luxury skincare market, generating excitement and exclusivity. Innovation Roadmap: Evaluate the market for white space opportunities, considering consumer insights, social listening, CRM data, and industry best practices to create a roadmap for future luxury product launches. Ensure the innovation strategy aligns with the sophisticated expectations of the luxury consumer. Leverage target consumer understanding for ideas that are regional or consumer segment (i.e. Multi Ethnic Millennials) relevant and deliver clear communication of claims & benefits Identify and validate trends and develop a deliberate model/mix for the Brand to win; inspire new product innovation by category and subcategory with analytical rigor Enhance insights and creativity through analytics; reverse engineer initiative opportunities to ensure sufficiency vs. market and use KPIs to measure progress Determine internal and external sourcing solutions for new products and existing businesses Lead partnership with Product Development and Consumer Marketing on ideation and briefs Present Concept Development briefs to key stakeholders including Product Development, Consumer Engagement, Creative and the Regions Leverage target consumer understanding to tailor strategy to each consumer segment Enhance insights and creativity through analytics Product strategy that drives business and reinforces brand equity
Define a global portfolio and category strategy; identify key fast-growing categories and subcategories to determine where we will win; coordinate globally and partner with the Regions on locally relevant content Leverage the New Product Launch program in partnership with Supply Chain Provide strategic input for product forecasting and planning across all Regions Partner with analytics team to generate insights and recommendations by subcategory, form and portfolio, drive COG analysis, provide strategic pricing input and ensure SKU management across the brand's product portfolio Prepare and present quarterly and annual global analyses of sales trends, category shifts, COGs, market intelligence and competition Launch plans that incorporate 360 elements
Lead end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to include mobile first, social first, and video first mindset Leverage deeper consumer insights; translate insights into winning concepts and initiatives that are executed and communicated in-store, on-pack and on-line Curate product launch calendar strategy and campaign concepts across categories to constantly and actively balance resourcing needs across entire product portfolio Identify solutions to enable rapid development, testing and iteration of new business-building models, ideas and new digital experiences Build capabilities to allow repeatable frequency of program releases Own and collaborate on developing concepts and briefs for new product launches and new programs - work with partner groups including Consumer Marketing, Creative, Communications, Education, Online, etc. to create holistic product launch strategies Drive for greater clarity in forecasting, 360 activation and ongoing support with top innovation Present launch strategies and product briefs to brand leadership and cross-functional teams Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach Nurture a future oriented Talent strategy that drives internal engagement and external attraction
Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders Hire for the future philosophy; identify the skills that will move the Brand to be a leader in consumer engagement across all platforms Finance and Budget Management
Run group or department P&L Allocate and assign budget investment priorities based upon key departmental objectives Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximized ROI Translate data into key goals and revenue targets Manage costs across agencies and technology platform spend Drive marketing ROI by optimizing content and channel marketing investments Optimize A&P spend by developing faster and lower cost options for acquiring, engaging and retaining consumers
Description
Qualifications
About You
Curative lens on what is innovative Capable of synthesizing data to drive business decisions Forward-looking thinker Trend-hunting mindset Experiences You Have
End-to-end beauty product launches Innovation ideation and product development Global strategic marketing plans for products and categories Product brief development End-to-end beauty product launches Innovation ideation and product development Global strategic marketing plans for products and categories Product brief development How You Will be Successful
Strategic agility Financial fluency Disruptive mindset Insights driven Consumer-first Change champion