Carter's
Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. HOW YOU'LL MAKE AN IMPACT:Carter's, Inc. is seeking a Brand Marketing Coordinator who is passionate about leveraging data to inform decision making and drive growth for brands. This person will be an important member of the Carter's Exclusive Brands and Wholesale marketing team, supporting content and campaign planning across multiple brands and responsible for supporting performance reporting for marketing campaigns.This role typically reports to the Sr. Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week.50%: Brand Marketing ExecutionCollaborate with Sales, eCommerce, Merchandising, and external agency partners to execute marketing strategies across key accountsSupport campaign planning, including providing insights on campaign briefs and facilitating handoffs between creative and channel partnersExecute the brand strategy across eCommerce consumer touchpoints, such as Brand Store, A+ Content, PDP Content, and Paid Marketing, ensuring brand consistency across all channelsProvide recommendations on campaign creative, content strategy, and site experience to ensure seamless communication touchpoints that align with broader brand strategies Continually monitor marketing/retail trends and competitive activity30%: Marketing Analytics and Performance Measurement Complete weekly, monthly, and quarterly performance reporting to provide clear visibility into marketing campaign and program performanceAnalyze business and marketing KPIs for monthly reportingAddress ad hoc analytics requests to support business needs of marketing, creative, and sales partners 20%: Project & Budget ManagementTrack and provide status updates for campaigns to ensure on-time completion of planning milestonesManage invoicing for agency partners, including monthly reconciliation of media expenditures and resolving billing discrepanciesWork cross functionally to ensure stakeholder alignmentWE'D LOVE TO HEAR FROM YOU IF: Must have:Bachelor's degree in Marketing, Business, Communications, or related fieldAnalytical ability to synthesize broad spectrum of business & marketing results into actionable insightsStrong verbal, presentation, and written communication skills with ability to influence at all levels Adaptive work style to support needs across multiple brands and accountsFlexible communication style to collaborate with multiple stakeholders from varying backgroundsAbility to work efficiently and accurately while working toward multiple deadlines, with differing stakeholdersDetail-oriented with strong organizational skillsResourceful and solution orientedPreferred skills and experience:Experience in fashion/apparel is a plusStrong project management experience a plusStrong understanding of digital media KPIs and brand health/sentiment metricsKeen awareness of cultural trends, with ability to activate on cultural/real-time insights within campaignsOUR TEAM MEMBERS:Lead Courageously: Have a strong sense of personal values that align with our Company valuesCollaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environmentCustomer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clientsDrive Growth: Set aggressive goals and implement plans preciselyCultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomesMAKE A CAREER AT CARTER'S: Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess. NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.