Together Group
Account Director, Beauty
Department:
Beauty
Employment Type:
Full Time
Location:
PURPLE New York
Compensation:
$95,000 - $120,000 / year
Description
PURPLE is seeking a senior level publicist to join our global PR agency's New York office leading high-profile beauty and wellness accounts. This senior-level role is developed to support with new client wins and is ideal for a communications expert with 8+ years of PR experience and a demonstrated ability to secure meaningful, high-impact coverage across print, digital, broadcast, podcasts, and speaking opportunities.
The ideal candidate will have experience managing and developing junior team members and working with their teams to deliver best-in-class results. Strong media contacts and relationships is a must. The Account Director will be the primary point of contact on accounts and projects, serving as a trusted strategist and expert voice for clients; reporting into the division's SVP & EVP. Experience leading and delivering PR strategies is a must.
Key Responsibilities • Develop and oversee client PR strategies from conceptual ideation to execution and oversee account teams to support client goals • Lead account teams across multiple beauty clients, ensuring client needs and KPIs are met and exceeded and adhere to timelines • Evaluate and understand client business objectives and crafts strategies that reflects those business objectives • Manage client benchmarks and deliver strong strategic placements through leadership and guidance • Mentor junior team members and foster professional development • Manage client budgets across events, influencer campaigns and other initiatives • Consistently produce high quality internal and external communications • Maintain close relationships with senior-level media and notable industry contacts • Ensure all client reporting, communication, brand decks and press materials are created to the highest standard and deliver polished, impactful presentations and work • Secure impactful feature coverage, business coverage and thought leadership opportunities that support client goals • Collaborate with agency division heads to integrate through our own network of clients • Provide strategic counsel and industry insights, offering innovative recommendations and keeping clients informed on emerging trends and market developments • Oversee paid and organic influencer programs, setting strategic goals, advising on budget allocation, negotiating contracts, and delivering comprehensive post-campaign analysis and reporting • Contribute to new business proposals as needed
Skills, Knowledge and Expertise 8 years+ of beauty and wellness public relations experience at a PR agency Established network of strong contacts across media and people of influence Proven track record of securing meaningful, impactful feature stories with top publications Experience managing and mentoring a team Ability to adapt and thrive in a fast-paced environment Clear and concise communication and public speaking skills Excellent written and verbal communication skills Exceptional problem-solving skills and ability to think creatively and strategically Proficient in Microsoft Office Experience using industry database services (Muck Rack, LaunchMetrics) Experience negotiating influencer contracts and managing paid campaign budgets
Department:
Beauty
Employment Type:
Full Time
Location:
PURPLE New York
Compensation:
$95,000 - $120,000 / year
Description
PURPLE is seeking a senior level publicist to join our global PR agency's New York office leading high-profile beauty and wellness accounts. This senior-level role is developed to support with new client wins and is ideal for a communications expert with 8+ years of PR experience and a demonstrated ability to secure meaningful, high-impact coverage across print, digital, broadcast, podcasts, and speaking opportunities.
The ideal candidate will have experience managing and developing junior team members and working with their teams to deliver best-in-class results. Strong media contacts and relationships is a must. The Account Director will be the primary point of contact on accounts and projects, serving as a trusted strategist and expert voice for clients; reporting into the division's SVP & EVP. Experience leading and delivering PR strategies is a must.
Key Responsibilities • Develop and oversee client PR strategies from conceptual ideation to execution and oversee account teams to support client goals • Lead account teams across multiple beauty clients, ensuring client needs and KPIs are met and exceeded and adhere to timelines • Evaluate and understand client business objectives and crafts strategies that reflects those business objectives • Manage client benchmarks and deliver strong strategic placements through leadership and guidance • Mentor junior team members and foster professional development • Manage client budgets across events, influencer campaigns and other initiatives • Consistently produce high quality internal and external communications • Maintain close relationships with senior-level media and notable industry contacts • Ensure all client reporting, communication, brand decks and press materials are created to the highest standard and deliver polished, impactful presentations and work • Secure impactful feature coverage, business coverage and thought leadership opportunities that support client goals • Collaborate with agency division heads to integrate through our own network of clients • Provide strategic counsel and industry insights, offering innovative recommendations and keeping clients informed on emerging trends and market developments • Oversee paid and organic influencer programs, setting strategic goals, advising on budget allocation, negotiating contracts, and delivering comprehensive post-campaign analysis and reporting • Contribute to new business proposals as needed
Skills, Knowledge and Expertise 8 years+ of beauty and wellness public relations experience at a PR agency Established network of strong contacts across media and people of influence Proven track record of securing meaningful, impactful feature stories with top publications Experience managing and mentoring a team Ability to adapt and thrive in a fast-paced environment Clear and concise communication and public speaking skills Excellent written and verbal communication skills Exceptional problem-solving skills and ability to think creatively and strategically Proficient in Microsoft Office Experience using industry database services (Muck Rack, LaunchMetrics) Experience negotiating influencer contracts and managing paid campaign budgets