The Custom Group of Companies
Seeking a highly
organized, customer-facing, and data-driven
Onmi Channel Marketing Manager
to lead the
rollout of products and services to distribution and eCommerce channel partners
while managing the
P&L for eCommerce channels . This role is responsible for ensuring that
content is fully optimized across partner digital channels , managing projects related to product and services launches, and driving adoption through
training, vendor coordination, and performance analysis .
Key Responsibilities:
Product & Service Rollout: • Lead
product and service launches
across
distributor and eCommerce channels , ensuring smooth implementation and adoption. • Develop
go-to-market strategies
that align with
partner requirements, market trends, and financial targets . • Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.
P&L Ownership & eCommerce Growth: •
Own and manage the P&L for eCommerce channels , ensuring revenue and profitability targets are met. • Analyze
sales performance, pricing strategies, and promotional investments
to drive growth. • Optimize
profit margins
by managing product mix, pricing strategies, and operational costs. • Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.
Project & Vendor Management: • Oversee projects related to
channel expansion, content optimization, and new service implementations . • Work closely with
vendors, agencies, and internal teams
to execute deliverables on time and within scope. • Manage
timelines, workflows, and resources
to ensure seamless execution of initiatives.
Content & Digital Optimization: • Ensure all
*** product content (descriptions, images, enhanced content, videos, etc.)
is fully optimized across distributor and eCommerce platforms. • Monitor and improve content effectiveness through
performance analysis, A/B testing, and SEO best practices .
Training & Partner Enablement: • Conduct
training sessions for distributor staff and eCommerce partners
on
new programs, product positioning, and digital tools . • Develop
training materials and resources
to enhance partner knowledge and engagement. • Present key
product and service updates
to
internal stakeholders and external partners .
Performance Analysis & Continuous Improvement: • Assess
channel performance
using
Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards . • Track
sales, margins, and marketing ROI , adjusting tactics based on performance data to maximize partner success. • Conduct
competitive analysis
to refine strategies and maintain ***'s market leadership. The ideal candidate is both
analytical and strategic , with strong
project management skills , the ability to work cross-functionally, and a keen focus on
execution, results, and profitability .
Qualifications & Skills: •
5+ years of channel marketing, product rollout, or distribution marketing experience , preferably in
building materials, home improvement, or Client sectors . • Strong
project management skills , with experience managing
cross-functional initiatives and vendor relationships . • Experience working with
distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams . •
Analytical mindset , with expertise in
performance tracking, reporting tools, and digital analytics . • Good
communication and presentation skills , with experience
training and enabling distributor partners . • Ability to work in a
customer-facing role , managing relationships with key channel partners. •
P&L management experience , with a proven track record of meeting
sales, revenue, and profitability targets . • Highly
organized and detail-oriented , capable of juggling multiple initiatives at once. • Proficiency in
Google Sheets, Google Slides, and other Google Workspace tools . Leave coverage req. Part time role, 20 hours per week. This role will run from 10/1/2025 to 12/31/2025.
organized, customer-facing, and data-driven
Onmi Channel Marketing Manager
to lead the
rollout of products and services to distribution and eCommerce channel partners
while managing the
P&L for eCommerce channels . This role is responsible for ensuring that
content is fully optimized across partner digital channels , managing projects related to product and services launches, and driving adoption through
training, vendor coordination, and performance analysis .
Key Responsibilities:
Product & Service Rollout: • Lead
product and service launches
across
distributor and eCommerce channels , ensuring smooth implementation and adoption. • Develop
go-to-market strategies
that align with
partner requirements, market trends, and financial targets . • Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.
P&L Ownership & eCommerce Growth: •
Own and manage the P&L for eCommerce channels , ensuring revenue and profitability targets are met. • Analyze
sales performance, pricing strategies, and promotional investments
to drive growth. • Optimize
profit margins
by managing product mix, pricing strategies, and operational costs. • Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations.
Project & Vendor Management: • Oversee projects related to
channel expansion, content optimization, and new service implementations . • Work closely with
vendors, agencies, and internal teams
to execute deliverables on time and within scope. • Manage
timelines, workflows, and resources
to ensure seamless execution of initiatives.
Content & Digital Optimization: • Ensure all
*** product content (descriptions, images, enhanced content, videos, etc.)
is fully optimized across distributor and eCommerce platforms. • Monitor and improve content effectiveness through
performance analysis, A/B testing, and SEO best practices .
Training & Partner Enablement: • Conduct
training sessions for distributor staff and eCommerce partners
on
new programs, product positioning, and digital tools . • Develop
training materials and resources
to enhance partner knowledge and engagement. • Present key
product and service updates
to
internal stakeholders and external partners .
Performance Analysis & Continuous Improvement: • Assess
channel performance
using
Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards . • Track
sales, margins, and marketing ROI , adjusting tactics based on performance data to maximize partner success. • Conduct
competitive analysis
to refine strategies and maintain ***'s market leadership. The ideal candidate is both
analytical and strategic , with strong
project management skills , the ability to work cross-functionally, and a keen focus on
execution, results, and profitability .
Qualifications & Skills: •
5+ years of channel marketing, product rollout, or distribution marketing experience , preferably in
building materials, home improvement, or Client sectors . • Strong
project management skills , with experience managing
cross-functional initiatives and vendor relationships . • Experience working with
distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams . •
Analytical mindset , with expertise in
performance tracking, reporting tools, and digital analytics . • Good
communication and presentation skills , with experience
training and enabling distributor partners . • Ability to work in a
customer-facing role , managing relationships with key channel partners. •
P&L management experience , with a proven track record of meeting
sales, revenue, and profitability targets . • Highly
organized and detail-oriented , capable of juggling multiple initiatives at once. • Proficiency in
Google Sheets, Google Slides, and other Google Workspace tools . Leave coverage req. Part time role, 20 hours per week. This role will run from 10/1/2025 to 12/31/2025.