The Hershey Company
Senior Manager, Salty Multipacks
The Hershey Company, Hershey, Pennsylvania, United States, 17033
Senior Manager, Salty Multipacks
* Location: Hershey, PA or Remote* We are seeking a strategic leader to join our team as Senior Manager, Salty Multipacks. In this role, you will drive strategic thinking and problem-solving to shape and accelerate Hershey’s presence in the Salty Multipack space, a fast-growing and highly competitive segment of the category. You will have specific responsibility for shaping both our portfolio and customer execution strategies, as we work to meet the needs of both shoppers and retailers with our portfolio. This work will require close collaboration with cross-functional teams and leaders, including Category Management, Customer Strategy, Sales, Consumer Insights, Planning, and brand teams. You will need to be able to operate both at a detailed, analytical level as well as a big-picture strategic level, as we balance work across current execution optimizations and future-year growth opportunities. * Responsibilities:* * Assess, refine, and shape Hershey’s multipack growth strategy, inclusive of consumer, shopper, competitive, and retailer/commercial insights * Lead customer-based recommendations on optimal MP portfolio * Ensure balanced growth sufficiency across strat plan horizon, in line with business unit strategic objectives & priorities * Partner across the organization to align and accelerate Multipack initiatives, e.g., o Working with Omnichannel team on multipack search & display strategy o Collaborate with brand & commercial teams on growth opportunities leveraging business unit innovation pipeline o Propose MP-specific shopper research priorities in partnership with Category Development team o Partner with Finance & Supply Chain on margin improvement opportunities * Skills:* * Strategic Problem Solving: Strong analytical and structured thinking; ability to frame complex problems, generate hypotheses, and use data to inform clear recommendations and drive decisions * Retail execution: Knowledge of customer and at-shelf challenges & opportunities to pressure test packtype growth assumptions * Storytelling and Communication: Skilled in distilling complex ideas into clear, compelling narratives grounded in data and tailored to audiences * Team Leadership: Experience leading broad cross-functional teams with multiple individuals at varying levels in the organization * Collaboration & Agility: Comfort navigating ambiguity in a fast-paced environment * Financial and Retail Data Acumen: Familiarity with basic financial management and business value drivers in CPG (P&L, balance sheet); experience working with retail data * Experience:* * 6–10 years of combined experience in brand marketing, leading strategic initiatives in a CPG company generally preferred * Strong understanding of business strategy and objectives * Strong communicator with ability to lead directly and cross-functionally * Ability to cultivate and create excitement and engagement in the organization * Strong technical skills (e.g., Excel, IRI, Numerator, PPT, etc.), with proven ability to synthesize multiple data sources * Ability to balance consumer & retailer insights to drive commercially sound recommendations * Innovative, forward-thinking and entrepreneurial in approach * Problem-solving mentality, intellectually curious, strong critical thinking skills * Experience and comfort presenting to senior leadership LI-BS1 #MBA The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
* Location: Hershey, PA or Remote* We are seeking a strategic leader to join our team as Senior Manager, Salty Multipacks. In this role, you will drive strategic thinking and problem-solving to shape and accelerate Hershey’s presence in the Salty Multipack space, a fast-growing and highly competitive segment of the category. You will have specific responsibility for shaping both our portfolio and customer execution strategies, as we work to meet the needs of both shoppers and retailers with our portfolio. This work will require close collaboration with cross-functional teams and leaders, including Category Management, Customer Strategy, Sales, Consumer Insights, Planning, and brand teams. You will need to be able to operate both at a detailed, analytical level as well as a big-picture strategic level, as we balance work across current execution optimizations and future-year growth opportunities. * Responsibilities:* * Assess, refine, and shape Hershey’s multipack growth strategy, inclusive of consumer, shopper, competitive, and retailer/commercial insights * Lead customer-based recommendations on optimal MP portfolio * Ensure balanced growth sufficiency across strat plan horizon, in line with business unit strategic objectives & priorities * Partner across the organization to align and accelerate Multipack initiatives, e.g., o Working with Omnichannel team on multipack search & display strategy o Collaborate with brand & commercial teams on growth opportunities leveraging business unit innovation pipeline o Propose MP-specific shopper research priorities in partnership with Category Development team o Partner with Finance & Supply Chain on margin improvement opportunities * Skills:* * Strategic Problem Solving: Strong analytical and structured thinking; ability to frame complex problems, generate hypotheses, and use data to inform clear recommendations and drive decisions * Retail execution: Knowledge of customer and at-shelf challenges & opportunities to pressure test packtype growth assumptions * Storytelling and Communication: Skilled in distilling complex ideas into clear, compelling narratives grounded in data and tailored to audiences * Team Leadership: Experience leading broad cross-functional teams with multiple individuals at varying levels in the organization * Collaboration & Agility: Comfort navigating ambiguity in a fast-paced environment * Financial and Retail Data Acumen: Familiarity with basic financial management and business value drivers in CPG (P&L, balance sheet); experience working with retail data * Experience:* * 6–10 years of combined experience in brand marketing, leading strategic initiatives in a CPG company generally preferred * Strong understanding of business strategy and objectives * Strong communicator with ability to lead directly and cross-functionally * Ability to cultivate and create excitement and engagement in the organization * Strong technical skills (e.g., Excel, IRI, Numerator, PPT, etc.), with proven ability to synthesize multiple data sources * Ability to balance consumer & retailer insights to drive commercially sound recommendations * Innovative, forward-thinking and entrepreneurial in approach * Problem-solving mentality, intellectually curious, strong critical thinking skills * Experience and comfort presenting to senior leadership LI-BS1 #MBA The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.