Westfield State University
Digital Communications and Marketing Specialist
Westfield State University, Baltimore, Maryland, United States, 21276
The Department of Health Policy and Management (HPM) at the Johns Hopkins Bloomberg School of Public Health is seeking a
Digital Communications and Marketing Specialist
to join the Communications Team. This position is responsible for creating thoughtful and engaging cross-platform digital content; developing and implementing digital marketing strategies; and monitoring the impact of digital communications and marketing efforts. This is a full-time, hybrid (2 days a week in the office or other JHU locations) post based in Baltimore with occasional travel to our new campus at 555 Penn, Washington DC. This person will report to the Communications and Marketing Manager and work closely with the Communications Associate.
The successful candidate will be fluent in writing and adapting written content for digital platforms, as well as in developing visual and multimedia content. They will be collaborative and team-oriented, yet able to work independently to advance the strategic communications and marketing goals for the department.
Specific Duties & Responsibilities Develop and maintain a digital content calendar that is aligned with Communications Team’s editorial calendar and aimed at reaching diverse audiences, including prospective students, alumni, public health researchers, partner organizations and policymakers, among others. Create compelling written, visual and multimedia content, tailored for various digital platforms (website, social media channels, newsletters and others). Maintain the HPM website, including drafting, posting, and removing outdated content, while implementing Search Engine Optimization (SEO) best practices. Manage HPM social media accounts with a focus on growing followers and engagement.
Produce email campaigns and newsletters.
Manage newsletter distribution lists.
Develop and implement digital marketing campaigns to raise awareness of HPM. Monitor and report analytics from all communications channels to inform content strategy, including website, social media, newsletter, and others.
Stay abreast of relevant health policy news, developments, and events to inform content strategy.
Stay abreast of digital communications and marketing tools and trends to maximize efficiency and impact of efforts.
Actively contribute to communications and marketing strategy discussions.
Ensure all digital communications and marketing efforts comply with the University Branding Guidelines of JHU Use of Name Guidelines.
Other duties as assigned. Special Knowledge, Skills & Abilities Proficiency in Microsoft Office Suite.
Experience in web content management systems (i.e. WordPress, Drupal, HubSpot, etc.).
Experience using CRM email platforms (MailChimp, Constant Contact, Salesforce, HubSpot, etc.).
Experience with Google Analytics.
Experience with design software/programs (i.e., Adobe Creative Cloud, Canva, iMovie, etc.)
Experience with project management systems (Microsoft Teams Planner, Asana, AirTable, etc.)
Familiarity with Associated Press style.
Minimum Qualifications Bachelor's Degree in related field. Two years related experience. Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications Effective project and time management skills, with the ability to plan, prioritize, and meet deadlines. Ability to adapt to shifting deadlines and priorities. Demonstrated ability to think creatively and critically in problem-solving and project implementation.
Experience managing Google AdWords grants. Classified Title: Communications Specialist Job Posting Title (Working Title): Digital Communications and Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: Min $45,700 - Max $80,000 Annually ($70,000 targeted; Commensurate with experience) Employee group: Full Time Schedule: Monday to Friday: 9 am – 5 pm Exempt Status: Exempt Location: Hybrid/School of Public Health Department name: Health Policy & Management -METRC Personnel area: School of Public Health Total Rewards The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here:
https://hr.jhu.edu/benefits-worklife/ Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function. The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the
JHU Roadmap on Diversity and Inclusion . Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. EEO is the Law Learn more: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf Accommodation Information If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at
jhurecruitment@jhu.edu . For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit
accessibility.jhu.edu . Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit
https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/
and all other JHU applicants should visit
https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/ . The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office. Note: Job Postings are updated daily and remain online until filled.
#J-18808-Ljbffr
Digital Communications and Marketing Specialist
to join the Communications Team. This position is responsible for creating thoughtful and engaging cross-platform digital content; developing and implementing digital marketing strategies; and monitoring the impact of digital communications and marketing efforts. This is a full-time, hybrid (2 days a week in the office or other JHU locations) post based in Baltimore with occasional travel to our new campus at 555 Penn, Washington DC. This person will report to the Communications and Marketing Manager and work closely with the Communications Associate.
The successful candidate will be fluent in writing and adapting written content for digital platforms, as well as in developing visual and multimedia content. They will be collaborative and team-oriented, yet able to work independently to advance the strategic communications and marketing goals for the department.
Specific Duties & Responsibilities Develop and maintain a digital content calendar that is aligned with Communications Team’s editorial calendar and aimed at reaching diverse audiences, including prospective students, alumni, public health researchers, partner organizations and policymakers, among others. Create compelling written, visual and multimedia content, tailored for various digital platforms (website, social media channels, newsletters and others). Maintain the HPM website, including drafting, posting, and removing outdated content, while implementing Search Engine Optimization (SEO) best practices. Manage HPM social media accounts with a focus on growing followers and engagement.
Produce email campaigns and newsletters.
Manage newsletter distribution lists.
Develop and implement digital marketing campaigns to raise awareness of HPM. Monitor and report analytics from all communications channels to inform content strategy, including website, social media, newsletter, and others.
Stay abreast of relevant health policy news, developments, and events to inform content strategy.
Stay abreast of digital communications and marketing tools and trends to maximize efficiency and impact of efforts.
Actively contribute to communications and marketing strategy discussions.
Ensure all digital communications and marketing efforts comply with the University Branding Guidelines of JHU Use of Name Guidelines.
Other duties as assigned. Special Knowledge, Skills & Abilities Proficiency in Microsoft Office Suite.
Experience in web content management systems (i.e. WordPress, Drupal, HubSpot, etc.).
Experience using CRM email platforms (MailChimp, Constant Contact, Salesforce, HubSpot, etc.).
Experience with Google Analytics.
Experience with design software/programs (i.e., Adobe Creative Cloud, Canva, iMovie, etc.)
Experience with project management systems (Microsoft Teams Planner, Asana, AirTable, etc.)
Familiarity with Associated Press style.
Minimum Qualifications Bachelor's Degree in related field. Two years related experience. Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications Effective project and time management skills, with the ability to plan, prioritize, and meet deadlines. Ability to adapt to shifting deadlines and priorities. Demonstrated ability to think creatively and critically in problem-solving and project implementation.
Experience managing Google AdWords grants. Classified Title: Communications Specialist Job Posting Title (Working Title): Digital Communications and Marketing Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: Min $45,700 - Max $80,000 Annually ($70,000 targeted; Commensurate with experience) Employee group: Full Time Schedule: Monday to Friday: 9 am – 5 pm Exempt Status: Exempt Location: Hybrid/School of Public Health Department name: Health Policy & Management -METRC Personnel area: School of Public Health Total Rewards The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here:
https://hr.jhu.edu/benefits-worklife/ Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function. The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the
JHU Roadmap on Diversity and Inclusion . Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. EEO is the Law Learn more: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf Accommodation Information If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at
jhurecruitment@jhu.edu . For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit
accessibility.jhu.edu . Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. The COVID-19 vaccine does not apply to positions located in the State of Florida. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit
https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/
and all other JHU applicants should visit
https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/ . The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office. Note: Job Postings are updated daily and remain online until filled.
#J-18808-Ljbffr