King's Camo LC
Position Title:
Digital Marketing Manager Reports To:
Director of Marketing Based In:
Lindon, Utah
Overview:
Kings Camo is seeking a performance-driven Digital Marketing Manager to play a central role in building and optimizing the full digital customer journey. This role supports the execution of a comprehensive, multi-channel marketing strategy with an emphasis on lifecycle marketing. The ideal candidate is both creative and analytical, with hands-on experience in email marketing, social media, and ecommerce. A deep connection to the outdoor and hunting industry is essential.
Job Duties and Responsibilities: • Work closely with the Director of Marketing to implement a consistent, cross-channel marketing strategy aligned with brand and revenue goals. • Plan and manage the execution of lifecycle marketing programs across key stages. • Support the email marketing initiatives, including campaign calendar planning, list segmentation, automation flows, testing, and reporting. • Manage top-of-funnel marketing initiatives, including PPC campaigns, SEO strategy, affiliate partnerships, and other acquisition channels to drive brand awareness and customer growth. • Manage the execution of brand-building and promotional campaigns across social media, ambassadors, and partnerships. • Collaborate with the eCommerce team to optimize conversion funnels and enhance the customer journey on Shopify and Amazon. • Analyze performance data across lifecycle stages to uncover trends, identify drop-off points, and optimize campaign performance. • Ensure brand consistency across all digital touchpoints and customer communications. • Assist with all aspects of social media, including content planning, scheduling, posting, community engagement, ambassador support, and performance tracking.
Job Requirements and Qualifications: • Minimum 5 years of experience in digital marketing, with demonstrated success in email marketing, lifecycle strategy, and customer retention. • Strong experience and knowledge of our techstack is a plus - Redo, Rebuy, Klaviyo, Monday, Shopify, and Fishbowl. • Proficient in Adobe Creative Suite (Photoshop, Illustrator). • Deep understanding of customer behavior, segmentation, and performance metrics across the marketing funnel. • An ideal candidate is a high-performer who is self-motivated, driven, proactive, organized, and an excellent communicator. • Passion for the outdoor and hunting industry, and a strong understanding of the Kings Camo brand and audience.
To apply, please fill out the below form, including a cover letter and upload a copy of your résumé and references.
Name * First Name Last Name E-mail * What experience do you have with merchandising, sales growth, and backend management on Shopify to improve conversions and revenue? * Can you share your experience managing and growing social media channels, including content strategy, platform expertise, and examples of measurable growth? * What experience do you have planning and executing lifecycle marketing campaigns across key stages, from acquisition to retention and re-engagement? * Tell me about a PPC or SEO initiative you’ve managed that significantly improved traffic or conversions. * What interests you about Kings Camo, and how does your experience align with our brand, customers, and mission in the outdoor and hunting industry? * Do you have previous hunting experience?* *
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Digital Marketing Manager Reports To:
Director of Marketing Based In:
Lindon, Utah
Overview:
Kings Camo is seeking a performance-driven Digital Marketing Manager to play a central role in building and optimizing the full digital customer journey. This role supports the execution of a comprehensive, multi-channel marketing strategy with an emphasis on lifecycle marketing. The ideal candidate is both creative and analytical, with hands-on experience in email marketing, social media, and ecommerce. A deep connection to the outdoor and hunting industry is essential.
Job Duties and Responsibilities: • Work closely with the Director of Marketing to implement a consistent, cross-channel marketing strategy aligned with brand and revenue goals. • Plan and manage the execution of lifecycle marketing programs across key stages. • Support the email marketing initiatives, including campaign calendar planning, list segmentation, automation flows, testing, and reporting. • Manage top-of-funnel marketing initiatives, including PPC campaigns, SEO strategy, affiliate partnerships, and other acquisition channels to drive brand awareness and customer growth. • Manage the execution of brand-building and promotional campaigns across social media, ambassadors, and partnerships. • Collaborate with the eCommerce team to optimize conversion funnels and enhance the customer journey on Shopify and Amazon. • Analyze performance data across lifecycle stages to uncover trends, identify drop-off points, and optimize campaign performance. • Ensure brand consistency across all digital touchpoints and customer communications. • Assist with all aspects of social media, including content planning, scheduling, posting, community engagement, ambassador support, and performance tracking.
Job Requirements and Qualifications: • Minimum 5 years of experience in digital marketing, with demonstrated success in email marketing, lifecycle strategy, and customer retention. • Strong experience and knowledge of our techstack is a plus - Redo, Rebuy, Klaviyo, Monday, Shopify, and Fishbowl. • Proficient in Adobe Creative Suite (Photoshop, Illustrator). • Deep understanding of customer behavior, segmentation, and performance metrics across the marketing funnel. • An ideal candidate is a high-performer who is self-motivated, driven, proactive, organized, and an excellent communicator. • Passion for the outdoor and hunting industry, and a strong understanding of the Kings Camo brand and audience.
To apply, please fill out the below form, including a cover letter and upload a copy of your résumé and references.
Name * First Name Last Name E-mail * What experience do you have with merchandising, sales growth, and backend management on Shopify to improve conversions and revenue? * Can you share your experience managing and growing social media channels, including content strategy, platform expertise, and examples of measurable growth? * What experience do you have planning and executing lifecycle marketing campaigns across key stages, from acquisition to retention and re-engagement? * Tell me about a PPC or SEO initiative you’ve managed that significantly improved traffic or conversions. * What interests you about Kings Camo, and how does your experience align with our brand, customers, and mission in the outdoor and hunting industry? * Do you have previous hunting experience?* *
#J-18808-Ljbffr