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Preceptor Home Health & Hospice

Business Development / Client Care Professional - Kenosha Visiting Nurse Assoc.

Preceptor Home Health & Hospice, Racine, Wisconsin, United States, 53404

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Kenosha Visiting Nurse Association is Growing! We want to continue to grow and are currently looking to add to our Team!

We are currently seeking a Marketer (Health Care Business Development / Client Care Professional) who can build a census and diversify our client base with skilled nursing facilities, rehabilitation centers, hospitals, outpatient clinics, doctors, and assisted living facilities. This position is a full time -- 40 hours per week Monday through Friday. Base pay is $75,000-$85,000/year, plus bonus potential. The territories are Racine and Kenosha Counties. JOB SUMMARY Responsible for managing all aspects of marketing Kenosha Visiting Nurse Association (KVNA's) services, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns. DUTIES & RESPONSIBILITIES Responsible for all daily marketing operations including the establishment and implementation of marketing initiatives.

Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.

Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.

Works with the Director of Clinical Services to establish marketing techniques for specialty clinical Programs.

Employs marketing and promotional initiatives to achieve budgetary volume projections.

Establishes and maintains positive working relationships with current and potential referral and payer sources.

Builds and monitors community, customer, payer and patient perceptions of KVNA as a high-quality service provider.

Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.

Maintains comprehensive working knowledge of KVNA markets, including government agencies, major payer groups, key referral sources and competitor's market positioning.

Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.

Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by KVNA.

Monitors and reports cost effectiveness of marketing efforts.

Consistently updates social media and marketing material.

JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)

Bachelor's degree in Marketing, Business Administration or related field.

At least one year of experience in health care marketing management, preferably in home health care operations.

Ability to market aggressively and deal tactfully with customers and the community.

Knowledge of corporate business management.

Demonstrates good communication, negotiation and public relations skills.

Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

The ability to drive and/or have access to transportation for agency related travel. Must have access to an automobile and maintain a valid driver's license and automobile insurance coverage.

Additional Information: Health, dental, vision and life insurance offered

Flexibility in scheduling to aide in work life balance

Paid mileage

Accrued PTO and sick time

6 paid holidays/year

401K with employer match

All staff receives thorough training to set them up for success. We would love the opportunity to add you to our team! If you feel this is for you, please apply today!