ASC Engineered Solutions
Product Manager - CRM
Department:
Marketing
Employment Type:
Full Time
Location:
Atlanta, GA (Remote)
Description
ASC Engineered Solutions is seeking a visionary and hands-on
CRM Strategy & Enablement Manager
to lead CRM adoption, improve sales effectiveness, and drive data-informed decision-making across the business. This individual will bridge the gap between leadership, sales, and construction technology teams - ensuring CRM becomes a strategic growth enabler, not just a system of record.
This role requires both strategic vision and tactical execution. The ideal candidate will develop and implement a CRM roadmap, manage a cross-functional team and third-party partners, and ensure the system aligns with and supports business goals - including opportunity pipeline health, project pursuit, and digital enablement.
How You Will Help
CRM Strategy & Alignment Develop and execute a scalable CRM roadmap aligned with business goals. Drive system innovation through workflow enhancements, automation, and third-party tools. Collaborate cross-functionally with Sales, Marketing, IT, and Customer Care to align CRM with core business needs. Sales & Construction Tech Integration
Partner with Sales and ConTech leaders to assess opportunity volume, pipeline health, and funnel performance. Ensure projects and quotes are properly tracked and advanced through sales stages. Use CRM insights to identify gaps and support sales activation strategies. Team & Vendor Oversight
Manage and mentor a CRM Administrator and CRM Analyst. Oversee third-party developers and consultants to implement CRM integrations and automations. Define CRM enhancement project scopes, timelines, and success metrics. Change Management & Adoption
Champion CRM usage through communication, training, and user engagement. Develop enablement programs that turn frontline feedback into platform improvements. Serve as the liaison between leadership and end users. Process Optimization
Lead automation, reporting, forecasting, and quote tracking enhancements. Introduce scalable processes and templates to increase data accuracy and efficiency. Continuously improve the CRM to reflect evolving needs. Data & Reporting
Ensure high data integrity, standardization, and governance. Build executive dashboards and reporting tools to drive visibility and accountability. Identify pipeline trends and performance metrics to inform sales and strategic decisions. What You Will Bring
Required Qualifications:
10+ years of experience in CRM program management, sales operations, or revenue operations. Strong project management and cross-functional leadership skills. Proven experience driving system adoption and change management initiatives. Hands-on experience with Microsoft Dynamics 365 CRM. Deep understanding of sales processes, pipeline management, and customer journey mapping. Strong analytical, communication, and problem-solving skills. Experience managing direct reports and third-party vendors. Preferred Certifications:
Microsoft Certified: Power Platform Solution Architect Expert Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate (MB-210) Microsoft Certified: Power Platform Functional Consultant Associate (PL-200) Project Management or Change Management Certification (e.g., PMP, Prosci, Agile)
Compensation
The base salary range for this position is $165,000.00 - $200,000.00 USD annually * .
* The salary range for this position reflects a reasonable estimate of the range of compensation for this role. ASC Engineered Solutions' philosophy on compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.
Department:
Marketing
Employment Type:
Full Time
Location:
Atlanta, GA (Remote)
Description
ASC Engineered Solutions is seeking a visionary and hands-on
CRM Strategy & Enablement Manager
to lead CRM adoption, improve sales effectiveness, and drive data-informed decision-making across the business. This individual will bridge the gap between leadership, sales, and construction technology teams - ensuring CRM becomes a strategic growth enabler, not just a system of record.
This role requires both strategic vision and tactical execution. The ideal candidate will develop and implement a CRM roadmap, manage a cross-functional team and third-party partners, and ensure the system aligns with and supports business goals - including opportunity pipeline health, project pursuit, and digital enablement.
How You Will Help
CRM Strategy & Alignment Develop and execute a scalable CRM roadmap aligned with business goals. Drive system innovation through workflow enhancements, automation, and third-party tools. Collaborate cross-functionally with Sales, Marketing, IT, and Customer Care to align CRM with core business needs. Sales & Construction Tech Integration
Partner with Sales and ConTech leaders to assess opportunity volume, pipeline health, and funnel performance. Ensure projects and quotes are properly tracked and advanced through sales stages. Use CRM insights to identify gaps and support sales activation strategies. Team & Vendor Oversight
Manage and mentor a CRM Administrator and CRM Analyst. Oversee third-party developers and consultants to implement CRM integrations and automations. Define CRM enhancement project scopes, timelines, and success metrics. Change Management & Adoption
Champion CRM usage through communication, training, and user engagement. Develop enablement programs that turn frontline feedback into platform improvements. Serve as the liaison between leadership and end users. Process Optimization
Lead automation, reporting, forecasting, and quote tracking enhancements. Introduce scalable processes and templates to increase data accuracy and efficiency. Continuously improve the CRM to reflect evolving needs. Data & Reporting
Ensure high data integrity, standardization, and governance. Build executive dashboards and reporting tools to drive visibility and accountability. Identify pipeline trends and performance metrics to inform sales and strategic decisions. What You Will Bring
Required Qualifications:
10+ years of experience in CRM program management, sales operations, or revenue operations. Strong project management and cross-functional leadership skills. Proven experience driving system adoption and change management initiatives. Hands-on experience with Microsoft Dynamics 365 CRM. Deep understanding of sales processes, pipeline management, and customer journey mapping. Strong analytical, communication, and problem-solving skills. Experience managing direct reports and third-party vendors. Preferred Certifications:
Microsoft Certified: Power Platform Solution Architect Expert Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate (MB-210) Microsoft Certified: Power Platform Functional Consultant Associate (PL-200) Project Management or Change Management Certification (e.g., PMP, Prosci, Agile)
Compensation
The base salary range for this position is $165,000.00 - $200,000.00 USD annually * .
* The salary range for this position reflects a reasonable estimate of the range of compensation for this role. ASC Engineered Solutions' philosophy on compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.