Graff Auto Campus
Assistant Digital Marketing Manager
Graff Auto Campus, Chesterton, Indiana, United States, 46304
Position Summary
The Assistant Social Media Manager will support the execution of the social media strategy across all Graff Auto Campus brands (Chevrolet, Ford, Kia, Toyota, GMC). This individual will help manage content calendars, engage with followers, assist with digital campaign execution, and contribute to community-building efforts online. The ideal candidate is creative, organized, responsive, and deeply familiar with social media trends and tools. Key Responsibilities
Content Creation & Scheduling Assist in developing and scheduling engaging content (posts, stories, reels) for Facebook, Instagram, TikTok, YouTube, and LinkedIn
Collaborate with photographers, videographers, and store teams to gather content from all locations
Write compelling copy and captions aligned with brand voice
Community Engagement Monitor and respond to comments, messages, and reviews across all platforms promptly and professionally
Identify and engage with local influencers and community partners to boost reach
Campaign Support Support social media campaigns including contests, seasonal promotions, and paid ads
Assist in managing content calendars and ensure timely execution across all stores
Analytics & Reporting Track key performance metrics and compile weekly/monthly reports (engagement, reach, conversions)
Monitor competitor activity and suggest improvements or new content ideas
Collaboration Work closely with the storesto align social strategies with store events, promotions, and inventory needs
Attend dealership events to capture real-time content and community interaction
Qualifications
Strong knowledge of social platforms
Excellent writing, grammar, and communication skills
Ability to multitask and prioritize in a fast-paced environment
Proficiency in Canva, Adobe Spark, or basic photo/video editing software is a plus
Familiarity with automotive industry trends is a bonus
Personal Attributes
Creative and enthusiastic with a keen eye for design and storytelling
Highly organized and detail-oriented
Team player with strong interpersonal skills
Passionate about community engagement and brand building
#J-18808-Ljbffr
The Assistant Social Media Manager will support the execution of the social media strategy across all Graff Auto Campus brands (Chevrolet, Ford, Kia, Toyota, GMC). This individual will help manage content calendars, engage with followers, assist with digital campaign execution, and contribute to community-building efforts online. The ideal candidate is creative, organized, responsive, and deeply familiar with social media trends and tools. Key Responsibilities
Content Creation & Scheduling Assist in developing and scheduling engaging content (posts, stories, reels) for Facebook, Instagram, TikTok, YouTube, and LinkedIn
Collaborate with photographers, videographers, and store teams to gather content from all locations
Write compelling copy and captions aligned with brand voice
Community Engagement Monitor and respond to comments, messages, and reviews across all platforms promptly and professionally
Identify and engage with local influencers and community partners to boost reach
Campaign Support Support social media campaigns including contests, seasonal promotions, and paid ads
Assist in managing content calendars and ensure timely execution across all stores
Analytics & Reporting Track key performance metrics and compile weekly/monthly reports (engagement, reach, conversions)
Monitor competitor activity and suggest improvements or new content ideas
Collaboration Work closely with the storesto align social strategies with store events, promotions, and inventory needs
Attend dealership events to capture real-time content and community interaction
Qualifications
Strong knowledge of social platforms
Excellent writing, grammar, and communication skills
Ability to multitask and prioritize in a fast-paced environment
Proficiency in Canva, Adobe Spark, or basic photo/video editing software is a plus
Familiarity with automotive industry trends is a bonus
Personal Attributes
Creative and enthusiastic with a keen eye for design and storytelling
Highly organized and detail-oriented
Team player with strong interpersonal skills
Passionate about community engagement and brand building
#J-18808-Ljbffr