Medtronic Plc
Sr. Marketing Director, Renal Denervation
Medtronic Plc, Minneapolis, Minnesota, United States, 55400
Senior Global Marketing Director, Market Development
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. The Senior Global Marketing Director, Market Development for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the General Manager of the Renal Denervation (RDN) business and is a key member of the RDN Therapy Leadership Team. Medtronic's CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populationscreates a dynamic and synergistic opportunity for growth. We are seeking a Senior Marketing Director to lead the RDN Global Market Development Team. This team will drive the global market development strategy, aligned to our customer funnel, the goal of this team is to expand therapy awareness and adoption. Key responsibilities include leading a field-based market development team with hypertension program creation and referral development responsibilities, scaling these efforts through digital driven direct-to-market efforts targeting referring physicians and patients and partnering with our global commercial organization on go to market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally. Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe. We are looking for leaders who are visionary, bold, and inclusive thinkers who can create new ideas, inspire action, and deliver impactful solutions for our patients, business partners, and customers. A DAY IN THE LIFE: The Senior Marketing Director, Global Market Development, is responsible for leading a high-performing team to develop and execute strategies that drive therapy awareness and adoption globally, with a focus on the US market. This role emphasizes cross-functional leadership, stakeholder collaboration, and strategic execution across marketing, product management, and market development activities. Key responsibilities include: Define and prioritize market development strategies to address key barriers and expand therapy adoption.
Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
Build regional market development capabilities, including team expansion and resource allocation.
Excellent ability to simplify complex objectives, prioritize critical initiatives, and align cross-functional team.
Digital Strategy and Execution: Lead the development and execution of comprehensive digital marketing strategies to drive engagement, education, and conversion among referral physicians and patient populations.
Define and oversee omnichannel campaigns (including web, email, paid media, SEO/SEM, social, and mobile) that align with business objectives and resonate with both clinical and consumer audiences.
Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
Champion data-driven decision-making, leveraging analytics, CRM insights, and digital behavior data to optimize targeting, personalization, and campaign performance.
Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
Stakeholder Engagement: Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with regional societies and key opinion leaders (KOLs) to drive awareness and credibility.
Collaboration and Alignment: Liaise across global and regional teams (e.g., marketing, sales, clinical, reimbursement, field market development) to ensure alignment, resource maximization, and accelerated execution.
Partner closely with field-based market development leaders to optimize tools and strategies.
U.S. field-based Market Development Specialist (MDS): Lead and develop a high-performing field-based Market Development team to drive physician referral growth, patient access, and market expansion for RDN across the U.S.
Collaborate cross-functionally with Sales, Marketing, and Medical Affairs to align field strategies with national business objectives and ensure consistent, impactful customer engagement.
Leverage field insights and performance metrics to refine strategy, optimize resource deployment, and accelerate adoption in priority markets.
Team Leadership: Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
Must Have: Bachelor's Degree
15+ years of experience in market development and/or marketing or program development work (10+ years of managerial experience) or advanced degree with a minimum of 13 years relevant experience, minimum 10 years of managerial experience
Experience in the pharma &/or medical device industry
Ability to travel up to 35% of the time
Nice to Have: MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
Experience leading a high performing team
Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Benefits & Compensation Medtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): $228,000.00 - $342,000.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). This position is
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. The Senior Global Marketing Director, Market Development for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the General Manager of the Renal Denervation (RDN) business and is a key member of the RDN Therapy Leadership Team. Medtronic's CRDN business is at a pivotal moment, blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital, data-driven technologies in the cath lab. This unique combination, united by shared customers (interventional cardiologists), cath labs, and overlapping patient populationscreates a dynamic and synergistic opportunity for growth. We are seeking a Senior Marketing Director to lead the RDN Global Market Development Team. This team will drive the global market development strategy, aligned to our customer funnel, the goal of this team is to expand therapy awareness and adoption. Key responsibilities include leading a field-based market development team with hypertension program creation and referral development responsibilities, scaling these efforts through digital driven direct-to-market efforts targeting referring physicians and patients and partnering with our global commercial organization on go to market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally. Join the RDN launch team for a once-in-a-career opportunity to bring a transformative therapy to patients across the globe. We are looking for leaders who are visionary, bold, and inclusive thinkers who can create new ideas, inspire action, and deliver impactful solutions for our patients, business partners, and customers. A DAY IN THE LIFE: The Senior Marketing Director, Global Market Development, is responsible for leading a high-performing team to develop and execute strategies that drive therapy awareness and adoption globally, with a focus on the US market. This role emphasizes cross-functional leadership, stakeholder collaboration, and strategic execution across marketing, product management, and market development activities. Key responsibilities include: Define and prioritize market development strategies to address key barriers and expand therapy adoption.
Identify unmet customer needs, new business opportunities, and lead the vision to bring products from concept to market.
Build regional market development capabilities, including team expansion and resource allocation.
Excellent ability to simplify complex objectives, prioritize critical initiatives, and align cross-functional team.
Digital Strategy and Execution: Lead the development and execution of comprehensive digital marketing strategies to drive engagement, education, and conversion among referral physicians and patient populations.
Define and oversee omnichannel campaigns (including web, email, paid media, SEO/SEM, social, and mobile) that align with business objectives and resonate with both clinical and consumer audiences.
Collaborate with executive leadership, commercial teams, and clinical stakeholders to ensure digital initiatives support referral growth, patient acquisition, and brand awareness.
Champion data-driven decision-making, leveraging analytics, CRM insights, and digital behavior data to optimize targeting, personalization, and campaign performance.
Oversee content strategy and development, ensuring messaging is compliant, compelling, and tailored to the informational needs of physicians and patients at various stages of the journey.
Manage digital agency and vendor partnerships, ensuring strategic alignment, operational excellence, and ROI across all digital investments.
Monitor industry trends, regulatory changes, and emerging technologies to continuously evolve digital marketing capabilities and maintain a competitive edge.
Stakeholder Engagement: Prioritize and engage with key audiences (e.g., General Cardiologists, Primary Care, Nephrology, Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with regional societies and key opinion leaders (KOLs) to drive awareness and credibility.
Collaboration and Alignment: Liaise across global and regional teams (e.g., marketing, sales, clinical, reimbursement, field market development) to ensure alignment, resource maximization, and accelerated execution.
Partner closely with field-based market development leaders to optimize tools and strategies.
U.S. field-based Market Development Specialist (MDS): Lead and develop a high-performing field-based Market Development team to drive physician referral growth, patient access, and market expansion for RDN across the U.S.
Collaborate cross-functionally with Sales, Marketing, and Medical Affairs to align field strategies with national business objectives and ensure consistent, impactful customer engagement.
Leverage field insights and performance metrics to refine strategy, optimize resource deployment, and accelerate adoption in priority markets.
Team Leadership: Foster a culture of excellence by recruiting, coaching, and developing top talent, creating a team that is a destination for high performers.
Must Have: Bachelor's Degree
15+ years of experience in market development and/or marketing or program development work (10+ years of managerial experience) or advanced degree with a minimum of 13 years relevant experience, minimum 10 years of managerial experience
Experience in the pharma &/or medical device industry
Ability to travel up to 35% of the time
Nice to Have: MBA or Master's in Business, Hospital Administration, Nursing, or Life Science
Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired
Experience in developing a new market, i.e. implementation of key tactics, execution and performance tracking
Experience leading a high performing team
Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Benefits & Compensation Medtronic offers a competitive Salary and flexible Benefits Package. A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Salary ranges for U.S (excl. PR) locations (USD): $228,000.00 - $342,000.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). This position is