Massachusetts Staffing
Assistant Director, Marketing & Communications, Graduate Enrollment
Essential Functions Slate CRM Management (35%) Serve as a primary Slate CRM communications lead for graduate enrollment efforts across BUs 250+ masters and professional programs. Build, test, and deploy email campaigns, workflows, and event communications in Slate Deliver. Monitor campaign performance and leverage Slate data to optimize communication strategies. Collaborate with school and college-based teams to ensure effective setup and use of Slate for prospective student outreach. Stay informed on Slate capabilities and translate platform updates into communication improvements. Content Creation (30%) Create engaging, audience-specific content for emails, landing pages, websites, and recruitment materials with a focus on Slate-compatible formats and content. Work with design teams to produce visuals that support strategic messaging. Ensure alignment with BUs brand voice and messaging across platforms. Recruitment Communication Planning (20%) Develop and implement segmented strategies based on the student journey. Use Slate insights to guide messaging and optimize audience engagement. Collaborate with schools and colleges to tailor messaging to specific program needs. Integration with Overall Graduate Enrollment Marketing Strategy (15%) Align Slate-based campaigns with broader digital marketing and SEO strategies. Ensure cohesive messaging across all channels, including Slate, websites, and paid media. Provide feedback and recommendations to improve campaign integration and performance. Other marketing and recruitment initiatives as assigned. Required Skills Bachelors degree in marketing, communications, or a related field. 3-5 years of experience in marketing, communications, or CRM management; experience with Slate CRM is strongly preferred. Hands-on experience with Slate Deliver, campaign automation, and CRM-based audience segmentation. Strong writing, editing, and content development skills. Knowledge of strategic communication planning, segmentation, and digital engagement. Strong project management and collaboration abilities. Experience with SEO, email marketing, analytics tools, and campaign performance tracking. Flexible, detail-oriented, and creative, with a collaborative mindset. Cover letter and resume required.
Essential Functions Slate CRM Management (35%) Serve as a primary Slate CRM communications lead for graduate enrollment efforts across BUs 250+ masters and professional programs. Build, test, and deploy email campaigns, workflows, and event communications in Slate Deliver. Monitor campaign performance and leverage Slate data to optimize communication strategies. Collaborate with school and college-based teams to ensure effective setup and use of Slate for prospective student outreach. Stay informed on Slate capabilities and translate platform updates into communication improvements. Content Creation (30%) Create engaging, audience-specific content for emails, landing pages, websites, and recruitment materials with a focus on Slate-compatible formats and content. Work with design teams to produce visuals that support strategic messaging. Ensure alignment with BUs brand voice and messaging across platforms. Recruitment Communication Planning (20%) Develop and implement segmented strategies based on the student journey. Use Slate insights to guide messaging and optimize audience engagement. Collaborate with schools and colleges to tailor messaging to specific program needs. Integration with Overall Graduate Enrollment Marketing Strategy (15%) Align Slate-based campaigns with broader digital marketing and SEO strategies. Ensure cohesive messaging across all channels, including Slate, websites, and paid media. Provide feedback and recommendations to improve campaign integration and performance. Other marketing and recruitment initiatives as assigned. Required Skills Bachelors degree in marketing, communications, or a related field. 3-5 years of experience in marketing, communications, or CRM management; experience with Slate CRM is strongly preferred. Hands-on experience with Slate Deliver, campaign automation, and CRM-based audience segmentation. Strong writing, editing, and content development skills. Knowledge of strategic communication planning, segmentation, and digital engagement. Strong project management and collaboration abilities. Experience with SEO, email marketing, analytics tools, and campaign performance tracking. Flexible, detail-oriented, and creative, with a collaborative mindset. Cover letter and resume required.