Handshake
Senior Growth Marketing Manager, Web and SEO
Join to apply for the
Senior Growth Marketing Manager, Web and SEO
role at
Handshake Senior Growth Marketing Manager, Web and SEO
Join to apply for the
Senior Growth Marketing Manager, Web and SEO
role at
Handshake Get AI-powered advice on this job and more exclusive features. Your impact
At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace. Your impact
At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.
Your role
Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation. Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals. Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences. Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture. Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.
Your Experience
5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO. Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely. Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs. Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS). Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies. Bonus: Experience with mobile app store optimization (ASO) strategies and tools.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Handshake by 2x Sign in to set job alerts for “Growth Marketing Manager” roles.
New York, NY $150,000.00-$175,000.00 2 days ago New York, NY $170,000.00-$190,000.00 6 days ago New York, NY $296,000.00-$356,000.00 1 week ago Floral Park, NY $100,000.00-$110,000.00 4 weeks ago Director, Global Head of Brand Marketing - Facebook
New York, NY $227,000.00-$296,000.00 1 day ago New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $133,000.00-$208,000.00 6 days ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 1 week ago New York, NY $160,000.00-$190,000.00 1 week ago New York, NY $227,000.00-$296,000.00 1 week ago New York, NY $150,000.00-$170,000.00 1 week ago New York, NY $200,000.00-$230,000.00 6 days ago Manhattan, NY $65,000.00-$70,000.00 3 weeks ago New York, NY $150,000.00-$190,000.00 3 days ago New York, NY $96,000.00-$118,000.00 4 months ago Associate Director, Digital Marketing - Alamo
New York, NY $70,000.00-$80,000.00 2 days ago New York, NY $135,000.00-$185,000.00 2 days ago New York City Metropolitan Area 3 weeks ago New York, NY $136,416.00-$182,736.00 5 days ago Global Head of Marketing (VP), House of Whiskey and Rum
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New York, NY $130,000.00-$150,000.00 5 days ago New York, NY $130,000.00-$160,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Join to apply for the
Senior Growth Marketing Manager, Web and SEO
role at
Handshake Senior Growth Marketing Manager, Web and SEO
Join to apply for the
Senior Growth Marketing Manager, Web and SEO
role at
Handshake Get AI-powered advice on this job and more exclusive features. Your impact
At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace. Your impact
At Handshake, our mission is to democratize access to opportunity—and our website is a critical gateway for students, employers, and higher ed institutions to discover the value we offer. As Senior Growth Marketing Manager, Web and SEO, you’ll lead the strategy and execution for how our website shows up in organic and AI-driven search, reflects our brand and value proposition, and drives measurable business outcomes—like user signups, jobs posted, and revenue growth. You’ll play a key role in optimizing the entire web experience to ensure it delivers both visibility and conversion for all sides of our marketplace.
Your role
Lead the strategy and roadmap for web conversion rate optimization, including improvements to site UX, messaging, performance, and experimentation. Partner with cross-functional stakeholders across Marketing, Product, and Sales to ensure our website effectively represents all sides of our marketplace and aligns with business goals. Own and execute on a comprehensive website SEO strategy, including both technical and content-driven initiatives, to improve search visibility across student, employer, and school audiences. Collaborate with Product and Engineering to drive product-led SEO initiatives such as programmatically generated landing pages and scalable, search-optimized site architecture. Manage and optimize our app store presence to improve discoverability and downloads of the Handshake mobile app.
Your Experience
5+ years of experience in digital and/or growth marketing with a strong focus on website conversion optimization and SEO. Proficiency in web analytics and performance tools (e.g., Google Analytics, Heap, Amplitude, BigQuery) and in running experiments such as A/B and pre/post tests with statistical rigor, utilizing AB testing tools like Optimizely. Hands-on experience with SEO research and monitoring tools like SEMrush or Ahrefs. Familiarity with web content management systems (e.g., Webflow, WordPress) and a working knowledge of web development concepts (HTML, CSS). Experience working cross-functionally with content marketing, brand and design, web development teams, and third-party SEO or web agencies. Bonus: Experience with mobile app store optimization (ASO) strategies and tools.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Handshake by 2x Sign in to set job alerts for “Growth Marketing Manager” roles.
New York, NY $150,000.00-$175,000.00 2 days ago New York, NY $170,000.00-$190,000.00 6 days ago New York, NY $296,000.00-$356,000.00 1 week ago Floral Park, NY $100,000.00-$110,000.00 4 weeks ago Director, Global Head of Brand Marketing - Facebook
New York, NY $227,000.00-$296,000.00 1 day ago New York, NY $70,000.00-$80,000.00 2 weeks ago New York, NY $133,000.00-$208,000.00 6 days ago Marketing Director/Director of Commercial Brand Strategy
Brooklyn, NY $150,000.00-$175,000.00 1 week ago New York, NY $160,000.00-$190,000.00 1 week ago New York, NY $227,000.00-$296,000.00 1 week ago New York, NY $150,000.00-$170,000.00 1 week ago New York, NY $200,000.00-$230,000.00 6 days ago Manhattan, NY $65,000.00-$70,000.00 3 weeks ago New York, NY $150,000.00-$190,000.00 3 days ago New York, NY $96,000.00-$118,000.00 4 months ago Associate Director, Digital Marketing - Alamo
New York, NY $70,000.00-$80,000.00 2 days ago New York, NY $135,000.00-$185,000.00 2 days ago New York City Metropolitan Area 3 weeks ago New York, NY $136,416.00-$182,736.00 5 days ago Global Head of Marketing (VP), House of Whiskey and Rum
New York, NY $303,700.00-$400,000.00 1 day ago Senior Director of Sports & Creative Marketing
New York, NY $170,000.00-$182,000.00 8 hours ago New York City Metropolitan Area $150,000.00-$200,000.00 2 days ago Director, Integrated Marketing & Planning
New York, NY $130,000.00-$150,000.00 5 days ago New York, NY $130,000.00-$160,000.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr