Schneider Electric USA, Inc
Industrial System Integrator Marketing Strategy Leader
Schneider Electric USA, Inc, Boston, Massachusetts, us, 02298
Schneider Electric USA, Inc. seeks an Industrial System Integrator Marketing Strategy Leader in Boston, MA.
Job Description:
This position is responsible to define, execute and optimize global marketing strategy and E2E customer journey for Industrial Automation System Integrator (SI) partners, including the following specific duties: Analyze and understand the targeted market and its structure to develop and implement impactful and relevant UVPs; Define and execute thought leadership program; Define the global E2E digital customer journey to create content, touchpoints, and messaging; Define and progress the SI MySchneider experience, including content creation, animation, and communication; Identify competitive trends that are impacting the channel and those that are opportunities for new business; and Implement customer insights on relevant digital platforms and partners with key countries to create, deploy, and measure the impact of partner campaigns. Eligible for remote work 3 dys/wk. Requirements:
Position requires a Master’s or Bachelor’s degree, or foreign equivalent, in Marketing, Business, Communication (including Literature), or related field and progressive, post-Bachelor’s experience (4 years with Master’s or 6 years with Bachelor’s) in marketing communication management or related occupation, which must include at least some experience in the following skills: Performing digital analytics, including dashboard creation using Tableau; Managing budgets and controlling costs both internally and with global external vendors; Presenting digital communications strategy to worldwide stakeholders; Working with remote teams and across time zones and cultures to foster a cohesive and creative work environment; Developing marketing and communications strategy for a global organization in the data and digital business line; Producing tailored product marketing content (videos, blogs, tutorials) for education and engagement of user community; Centralizing performance indicators to develop new data visualizations; and Performing user-centric analyses and research to optimize marketing approaches. EOE. To Apply: Visit http://careers.se.com and search Req#96855 recblid 5lw2rzf9b19ykgjet47pd35ckk3my2
This position is responsible to define, execute and optimize global marketing strategy and E2E customer journey for Industrial Automation System Integrator (SI) partners, including the following specific duties: Analyze and understand the targeted market and its structure to develop and implement impactful and relevant UVPs; Define and execute thought leadership program; Define the global E2E digital customer journey to create content, touchpoints, and messaging; Define and progress the SI MySchneider experience, including content creation, animation, and communication; Identify competitive trends that are impacting the channel and those that are opportunities for new business; and Implement customer insights on relevant digital platforms and partners with key countries to create, deploy, and measure the impact of partner campaigns. Eligible for remote work 3 dys/wk. Requirements:
Position requires a Master’s or Bachelor’s degree, or foreign equivalent, in Marketing, Business, Communication (including Literature), or related field and progressive, post-Bachelor’s experience (4 years with Master’s or 6 years with Bachelor’s) in marketing communication management or related occupation, which must include at least some experience in the following skills: Performing digital analytics, including dashboard creation using Tableau; Managing budgets and controlling costs both internally and with global external vendors; Presenting digital communications strategy to worldwide stakeholders; Working with remote teams and across time zones and cultures to foster a cohesive and creative work environment; Developing marketing and communications strategy for a global organization in the data and digital business line; Producing tailored product marketing content (videos, blogs, tutorials) for education and engagement of user community; Centralizing performance indicators to develop new data visualizations; and Performing user-centric analyses and research to optimize marketing approaches. EOE. To Apply: Visit http://careers.se.com and search Req#96855 recblid 5lw2rzf9b19ykgjet47pd35ckk3my2