Marketsmith Inc
Job Description
Job Description Paid Search
Specialist/Strategist Who we are: Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends. Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee. Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts. What we offer: Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model. Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home where your talents can truly shine! We are proud to be an equal opportunity employer. Who we need: Overview: We are seeking a highly strategic and articulate Paid Search Specialist/Strategist with 3–5 years of hands-on experience in Google-specific platforms—Search, YouTube, and Google Display Network (GDN). This individual should be well-versed in both planning and buying, and bring a performance-driven approach to campaign strategy and execution. The ideal candidate is data-savvy, collaborative, and eager to adopt and implement AI-powered tools to enhance media effectiveness. You’ll play a key role in shaping and optimizing paid media strategies across a diverse client portfolio while staying ahead of digital trends—including the use of artificial intelligence in advertising. Key Responsibilities: Plan, buy, launch, manage, and optimize paid search campaigns (PPC/SEM) across Google Ads (Search, YouTube, GDN), Bing, and emerging channels. .
Develop comprehensive media plans and forecasts rooted in performance goals and audience insights.
Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
Write compelling ad copy and test creative variations to improve click-through and conversion rates.
Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPC, CPA, ROAS), providing actionable insights and recommendations.
Present campaign strategies, results, and recommendations to clients and internal stakeholders in a clear, data-driven manner.
Collaborate cross-functionally with account management, creative, and data teams to ensure integrated, high-performing campaigns.
Utilize and experiment with AI-driven tools for campaign automation, bid management, and data analysis to drive efficiency and innovation.
Stay current with industry trends, latest platform updates, algorithm changes, and emerging trends in digital advertising and AI.
Mentor junior team members and contribute to internal knowledge sharing and process improvement.
Qualifications and Requirements: 3–5 years of experience in paid search advertising, with a focus on Google platforms (Search, YouTube, GDN) in an agency or in-house setting. Proven track record of campaign planning, buying, and hands-on execution with performance marketing KPIs. Strong strategic thinking and analytical skills with the ability to derive insights from data and translate them into media recommendations. Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, and AI-based ad tech solutions. Demonstrated experience with A/B testing, bid management strategies, and performance-driven optimization. Google Ads and/or Google Analytics certification is a plus. Excellent communication skills; able to present ideas and results effectively to clients and teams. Self-starter with a proactive, collaborative, and adaptable mindset, and a keen interest in digital innovation and AI.
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Job Description Paid Search
Specialist/Strategist Who we are: Marketsmith Inc. is a women-owned, full-service marketing agency with a proven history of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the applied use of omnichannel campaigns, high-performance creative, and end-to-end measurement. We launch challenger brands into champions and grow champion brands into legends. Our unique culture aligns experienced professionals with hungry innovators to create a diverse environment built to drive new discoveries, efficient operations, and effective executions. The team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and the ability to make a difference. In our work-from-anywhere environment, location is not a barrier of entry for any Marketsmith employee. Marketsmith also stands for much more than just great marketing campaigns. The team values community over everything and is committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts. What we offer: Flexible Remote Work Setting: The Marketsmith Inc office is open for jobs that require that in-person support, but the team is predominantly working from home as we have fully transitioned to a work-from-anywhere in the United States model. Marketsmith offers paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k). Marketsmith could be your new professional home where your talents can truly shine! We are proud to be an equal opportunity employer. Who we need: Overview: We are seeking a highly strategic and articulate Paid Search Specialist/Strategist with 3–5 years of hands-on experience in Google-specific platforms—Search, YouTube, and Google Display Network (GDN). This individual should be well-versed in both planning and buying, and bring a performance-driven approach to campaign strategy and execution. The ideal candidate is data-savvy, collaborative, and eager to adopt and implement AI-powered tools to enhance media effectiveness. You’ll play a key role in shaping and optimizing paid media strategies across a diverse client portfolio while staying ahead of digital trends—including the use of artificial intelligence in advertising. Key Responsibilities: Plan, buy, launch, manage, and optimize paid search campaigns (PPC/SEM) across Google Ads (Search, YouTube, GDN), Bing, and emerging channels. .
Develop comprehensive media plans and forecasts rooted in performance goals and audience insights.
Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
Write compelling ad copy and test creative variations to improve click-through and conversion rates.
Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPC, CPA, ROAS), providing actionable insights and recommendations.
Present campaign strategies, results, and recommendations to clients and internal stakeholders in a clear, data-driven manner.
Collaborate cross-functionally with account management, creative, and data teams to ensure integrated, high-performing campaigns.
Utilize and experiment with AI-driven tools for campaign automation, bid management, and data analysis to drive efficiency and innovation.
Stay current with industry trends, latest platform updates, algorithm changes, and emerging trends in digital advertising and AI.
Mentor junior team members and contribute to internal knowledge sharing and process improvement.
Qualifications and Requirements: 3–5 years of experience in paid search advertising, with a focus on Google platforms (Search, YouTube, GDN) in an agency or in-house setting. Proven track record of campaign planning, buying, and hands-on execution with performance marketing KPIs. Strong strategic thinking and analytical skills with the ability to derive insights from data and translate them into media recommendations. Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, and AI-based ad tech solutions. Demonstrated experience with A/B testing, bid management strategies, and performance-driven optimization. Google Ads and/or Google Analytics certification is a plus. Excellent communication skills; able to present ideas and results effectively to clients and teams. Self-starter with a proactive, collaborative, and adaptable mindset, and a keen interest in digital innovation and AI.
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