Analytics & Measurement Director Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insightsas well as its proprietary marketing intelligence platform, Allito deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, we believe measurement should do more than just track media performanceit should

tell a compelling story, drive smarter decisions, and connect marketing to real business outcomes . As an

Analytics & Measurement Director , youll play a

critical role in shaping how a major retailer measures success , moving beyond siloed KPIs to a holistic, business-impact-driven analytics framework. Youll collaborate with

media strategists, data scientists, and customer leadership teams , helping to define and implement best-in-class measurement strategies. From

incrementality testing and attribution modeling to AI-driven analytics , youll be at the forefront of developing solutions that bring clarity to complex marketing challenges. This role blends

hands-on execution with high-level strategic leadership , ensuring measurement is both actionable and future-focused. If youre passionate about

translating data into insights, leading measurement innovation, and driving business growth through analytics , this is the place to make an impact. What Youll Be Doing Develop and execute a

measurement strategy

that connects media performance to real business impact. Establish a

north star measurement philosophy , guiding clients beyond siloed KPIs toward a

holistic, strategic analytics framework . Design and implement

incrementality testing, attribution models, and advanced media measurement methodologies

(MMM, lift testing, diminishing returns analysis, etc.). Conduct deep-dive

data analysis

to uncover insights that inform

marketing spend, audience strategy, and channel effectiveness . Build and maintain

automated measurement tools and dashboards

using platforms like

BigQuery, Redshift, Tableau, and Looker . Partner with

customer leadership and internal teams

to define key success metrics and align measurement roadmaps with business goals. Work cross-functionally to bridge the gap between

business teams and technical data teams , ensuring analytics solutions are both

insightful and actionable . Lead

experimentation and testing , designing lift studies and custom attribution models that improve marketing performance. Stay ahead of industry trends, including

privacy regulations, identity resolution, retail media, and AI-driven analytics , to proactively shape measurement strategies. Represent PMG in

client meetings, industry panels, and RFP responses , offering

thought leadership

and guidance on measurement best practices. Mentor and develop a team of

analytics managers and senior analysts , instilling best practices in measurement, experimentation, and data storytelling. Foster

deep partnerships with media, strategy, creative, and customer leadership teams , ensuring measurement aligns with broader marketing and business goals. Cultivate a

culture of curiosity, innovation, and business-driven analytics

within the team and organization. What Youll Bring 8+ years of hands-on experience in

marketing analytics, data science, or media measurement , with a strong focus on driving business impact. Proven ability to develop a

measurement philosophy

that ties marketing KPIs to business growth. Deep expertise in media measurement methodologies, including: Incrementality testing/lift studies

to measure campaign effectiveness. Media mix modeling (MMM)

for optimizing budget allocation across channels. Attribution & customer journey analytics

to understand multi-touchpoint performance. Experimentation & statistical significance analysis

for data-driven decision-making. Proficiency in

SQL, Python, or R

for data analysis, predictive modeling, and automation. Hands-on experience with cloud data platforms such as

Google BigQuery, AWS Redshift, or Snowflake

for large-scale data management. Strong data visualization skills using

Tableau, Looker, or Google Data Studio

to present clear and actionable insights. Ability to translate complex data into

clear, strategic insights

that drive business decisions and marketing effectiveness. Exceptional

communication and presentation skills , with the ability to simplify technical concepts for executive stakeholders. High business acumen with a

deep understanding of traditional and digital media performance metrics

and their impact on growth. A willingness to navigate ambiguity, helping to

define and evolve measurement frameworks

to deliver increasing value to customers. A commitment to curiosity and adaptability as a

continual learner , staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value. A dedication to

people-focused leadership , fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel. Preferred Qualifications Masters degree

in Analytics, Data Science, Statistics, or a related field. Previous experience working on a

Marketing Science (MarSci) team . Experience applying

machine learning models

in marketing analytics. Knowledge of

identity resolution, privacy trends, and AI-driven media optimization . Experience leading major measurement transformations , such as implementing MMM, launching new incrementality testing capabilities, or onboarding retail media clients. What We Offer Professional Development:

Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. Generous PTO:

Benefit from our generous paid time off policy to recharge and spend time with loved ones. Parental Leave:

We provide paid parental leave to support your family during important life events. Retirement Plans:

Plan for your future with our competitive 401(k) matching program. Fertility and Family Support:

Access fertility benefits for all team members and their spouses. Pet Insurance:

Protect your pet's health and your finances. Lifestyle Spending Accounts:

Enjoy 100% company-funded accounts to promote healthy habits and well-being. Annual Bonus:

All employees are eligible for an annual bonus. Volunteering Opportunities:

Receive 8 give-back hours to volunteer in your local communities. AI Enterprise License:

Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. What Sets Us Apart Being part of PMG means joining a company culture thats unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr